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People First in the Age of AI: How Vebego Turns Employment into Social Impact
In this episode of Journey to Regeneration, Christopher Marquis speaks with Ton Goedmakers, CEO of Vebego, a third-generation family-owned facility-services company employing around 40,000 people, about what it means to build social inclusion into the operating model of a business. Goedmakers discusses Vebego’s commitment to creating meaningful work for people who face a “distance to the labor market,” and its ambition to increase their share of the company’s workforce from around 10 percent today to 30 percent by 2030. The conversation explores why inclusion depends on much more than…
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