Bootstrapping a $1M Direct to Consumer E-Commerce Brand as a Side Hustle
Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them.
Rather than accept their fate, these best friends decided to take matters into their own hands. They dreamed of creating the “Nike of skincare” — a brand built specifically for active males like themselves.
In 2019, Ben and Kevin finally decided to scratch their entrepreneurial itch and turn this passion project into a side hustle reality. Little did they know their bootstrapped men’s skincare line…
The skinny
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