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93: Are You Paying Attention to the Trends Reshaping Marketing Right Now?
Stuart Butler and Adam Stoker step outside destination marketing to spot the trends reshaping consumer attention right now - and don't even agree on which ones matter most.
Adam opens with Reddit, still one of the most under-used channels in marketing. He breaks down how a fitness app built a 16,000-person community by posting like a real Redditor instead of an advertiser, plus stats on how much Reddit shapes purchase decisions and LLM search results.
Stuart argues the value equation has flipped: consumers aren't chasing low price, they want affordable indulgence. He points to Taco Bell's…
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