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The Business of Trust: Leadership Lessons from Ken Byers
What does it take for a two-person agency in Nashville to beat out well-known firms from Berlin and London for a global Sony account?
Ken Byers, founder and CEO of Confidant, has lived that story, and he's spent nearly a decade since turning it into a repeatable model.
In this episode of The Spark, Mark Scrivner sits down with Ken at Creative Assembly's East Nashville studio for a conversation that covers the full arc: from writing a sixth-grade term paper about working in advertising, to landing at Ogilvy & Mather, to going brand-side at Sony Electronics, to founding Confidant in 2016 and…
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