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Peach Jam Turns 30 and Keeps Growing | Albany Georgia News

Thirty years of hoops, hustle, and hometown pride: North Augusta, South Carolina, celebrates the Nike Peach Jam’s milestone anniversary—a tournament that draws 20,000 fans, pumps $11M into the local economy, and has helped launch NBA stars like Jalen Brunson. From its 1996 roots to its current status as a national showcase for elite 17-and-under talent, the Peach Jam is more than basketball—it’s a catalyst for tourism, jobs, and community spirit. City leaders are gearing up for a big 2026 celebration, honoring the grassroots teamwork behind this enduring legacy that proves sports can build…

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