Inside the Cannes Lions Creative Effectiveness jury
Cannes Lions jury president Bertille Toledano and juror Jane Wakely share tips for aspiring winners of the Creative Effectiveness Lions, including lessons from this year's Grand Prix and Gold winners, how to present data, outline cultural context & and demonstrate brand growth with rigorous evidence.
Guests:
Bertille Toledano, CEO of BETC and Havas Creative Middle East, President of Havas Creative Network
Jane Wakely, EVP, Chief Consumer & Marketing Officer, PepsiCo; Chief Growth Officer, International Foods
Chapters:
00:00 – Intro: Welcome to The WARC Podcast
01:32 – Meet the Jury: Bertille…
The skinny
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