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Transitioning a Legacy Brand: Chris Rockwood's Vision for On The Border | Restaurants & Franchises Series
🎙️ From Ponderosa to Tex-Mex Transformation: Chris Rockwood's Leadership Journey
In this engaging episode, Chris Rockwood, Chief Operating Officer at On the Border Mexican Grill and Cantina, shares his unexpected path from a small-town upbringing to leading the world's largest Mexican casual dining brand. With over 25 years in hospitality, Chris reveals his approach to leadership, the importance of creating memorable experiences, and his vision for revitalizing a 42-year legacy brand through authentic hospitality and innovation.
✨ Key Insights You'll Learn:
How to develop managers beyond…
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