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How Brands Use Nostalgia Marketing in 2026
Nostalgia marketing is everywhere—from reboots of 90s cartoons to retro branding on new products. But does it actually drive sales, or is it just a feel-good tactic? In this episode, Lucas and Luna dig into the psychology behind nostalgia marketing and examine a standout case: how Nintendo leveraged the nostalgia of its classic franchises to launch the Nintendo Switch in 2017 and continue reaping rewards in 2026. They break down the specific triggers—sound, visuals, and cultural touchpoints—that make nostalgia effective, and why brands like Pepsi and Netflix have stumbled when they relied on…
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