EP.140: You Don't Have to Be an Influencer to Build a Personal Brand
You didn't sign up to post your morning coffee. You didn't sign up to document every corner of your house or have strangers know your dog's name. And if building a personal brand means becoming an influencer, you want no part of it. The problem is that's not what a personal brand actually is, and this episode is here to clear that up once and for all.
Kate has been in this industry for eight years, and she's watched personal brand go through three completely distinct chapters: the pre-COVID era of authority signalling and low-frequency formality, the COVID era of personality-first…
The skinny
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