Latest / The Keri Croft Show / Building a Business While Letting Go with Lindsay Fork

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Building a Business While Letting Go with Lindsay Fork · The Keri Croft Show

0:00
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0:01
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1:01
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1:06
Keri Croft: Hey there, you beautiful badass.
1:08
Keri Croft: Badass.
1:10
Keri Croft: Welcome to the Carrie Croft Show.
1:13
Keri Croft: Well, Lindsay Fork, my friend, thanks for pulling up today.
1:17
Keri Croft: Thank you.
1:17
Keri Croft: And let's just, can we, do you want to just maybe talk just briefly about the emotional state we're in and why?
1:23
Keri Croft: Because I feel like so many parents will feel seen.
1:26
Keri Croft: Yeah.
1:26
Keri Croft: So sh Lindsay came in just now and she was like, okay, I didn't wear mascara.
1:30
Keri Croft: And she started talking and she's just broke down in tears.
1:32
Keri Croft: And so her oldest left for cover.
1:35
Keri Croft: Like, I don't even know.
1:36
Keri Croft: Why am I crying?
1:36
Keri Croft: Like, why am I emotional?
1:37
SPEAKER_00: Like every time somebody asks me, How are you doing?
1:41
SPEAKER_00: That's it.
1:41
SPEAKER_00: That's when I break down.
1:42
SPEAKER_00: I'm like, just don't even ask me.
1:44
Keri Croft: Yeah.
1:44
Keri Croft: So it's like the heartbreak of a lot.
1:46
Keri Croft: I mean, I can't like having a kid that's seven and a kid that's three, thinking about it.
1:51
Keri Croft: Are we gonna be able to have this conversation?
1:53
Keri Croft: Yes, you keep talking.
1:54
Keri Croft: I'll I'll get better.
1:55
Keri Croft: I like because now I'm gonna cry and then you're gonna cry.
1:57
Keri Croft: Okay, so we'll just no, it's gonna be bad.
2:00
Keri Croft: Exchange mob energy.
2:01
Keri Croft: So I can't even imagine like letting that go, all of it.
2:05
Keri Croft: That's crazy.
2:06
Keri Croft: But then being so happy and excited when you first came in, you said, Well, she's not talking to me.
2:10
Keri Croft: And I'm like, well, why?
2:11
Keri Croft: And you're like, because she's busy.
2:12
Keri Croft: And I'm like, well, that's good.
2:14
Keri Croft: It is good.
2:14
SPEAKER_00: Yeah.
2:15
SPEAKER_00: It's amazing because she's in such a great place.
2:17
SPEAKER_00: I'm so happy for her.
2:19
SPEAKER_00: And I know she's so happy.
2:20
SPEAKER_00: And I've gotten to meet some of the friends that, you know, we've been, she's going to High Point University in North Carolina.
2:27
SPEAKER_00: You can read a lot about it online.
2:28
SPEAKER_00: It's just as amazing as everyone talks about.
2:30
SPEAKER_00: Kurt and I would joke every time we were there, like, how do we go here?
2:34
SPEAKER_00: I joked with the move-in crew on the day that we moved in.
2:37
SPEAKER_00: I said, you know, you're moving me in too, right?
2:39
SPEAKER_00: And they all laughed because I think that's just a big parent joke there.
2:42
SPEAKER_00: It's like, how do we go here too?
2:44
SPEAKER_00: I mean, there's fountains, there's classical music, there's just all this amazing, amazing stuff.
2:50
SPEAKER_00: And she um, you know, she grew up playing volleyball and decided that she didn't want to pursue that in college at all, and reached out to the rowing, the crew coach, and decided on her own that she wanted to try something new.
3:02
SPEAKER_00: And so she's met all these great uh teammates that she's going to have.
3:06
SPEAKER_00: And I've met them and their parents, and everything's so fantastic.
3:09
SPEAKER_00: And sh yeah, she's just busy.
3:11
SPEAKER_00: She's busy.
3:12
SPEAKER_00: And I think we talked about it before she went away.
3:15
SPEAKER_00: Like, okay, are we gonna have a little like conversations?
3:18
SPEAKER_00: So Sunday was the last day that we saw her.
3:20
SPEAKER_00: Today's what?
3:21
SPEAKER_00: Wednesday?
3:21
SPEAKER_00: Feels like forever already.
3:23
SPEAKER_00: But yeah, I've talked to her like once on the phone for three minutes as she was going to erg, and we've shared a couple of text messages and that that's it.
3:32
SPEAKER_00: And then I'm like a crazy person every morning.
3:34
SPEAKER_00: I'm checking her.
3:35
SPEAKER_00: I'm looking at life 360, and I'm like, oh, she's walking to Slayne, or now she's going back to McEwan.
3:40
SPEAKER_00: And I'm like, stop.
3:41
Keri Croft: Yeah, but I mean it's gotta be so hard.
3:42
Keri Croft: And I know so many parents out there can relate to that who are either just left or leaving right now, or like maybe even last year, whatever.
3:49
Keri Croft: Right now is the time.
3:49
Keri Croft: Like I want, I would love to hear the comment section, like from parents, because it is just one major heartbreak, right?
3:57
Keri Croft: Bitter, bittersweet though.
3:59
SPEAKER_00: Yeah.
3:59
SPEAKER_00: Well, I thought I was just gonna do so well.
4:02
SPEAKER_00: Cause again, like I'm I'm used to her being gone for a weekend, or I don't know, just I you tell yourself that you're gonna be okay, and then just moments hit you.
4:11
SPEAKER_00: And I think when we first got home, I was I was questioning myself because I'm like, I'm fine, I'm good, I'm good.
4:17
SPEAKER_00: And my husband had gone upstairs because he said he wanted to change into athletic clothes or whatever we were gonna grill, and he was gone for a normal amount of time.
4:26
SPEAKER_00: And I just feel like I have this like sixth sense about things, and I'm like, he's been upstairs for a while, and I'm like, I wonder if he's doing okay.
4:33
SPEAKER_00: He came down and he looked like he had puffy eyes, and I'm like, Are you okay?
4:37
SPEAKER_00: And he was like, I just went and sat in her room and cried on her.
4:41
SPEAKER_00: And I'm like, You did?
4:42
SPEAKER_00: And he's like, Yeah.
4:44
Keri Croft: Okay, okay.
4:45
Keri Croft: Yeah, and then also he's a stepdad.
4:47
Keri Croft: Yeah.
4:47
Keri Croft: Which that even like makes me love him that much more.
4:50
Keri Croft: Damn it, Curtain.
4:51
Keri Croft: I know.
4:51
Keri Croft: I'm gonna start calling him Courtney.
4:53
Keri Croft: I know.
4:53
Keri Croft: That's so sweet.
4:54
Keri Croft: God bless it.
4:55
Keri Croft: You know, I will say this is a great way though to parlay into why it's so important to have a separate purpose.
5:03
Keri Croft: Because think about, you know, you put all this stuff into your children and it's the most important thing in the world and it's your legacy, but then they're out the door.
5:10
Keri Croft: And if you don't have something, you're like, what now?
5:12
Keri Croft: Yeah.
5:12
Keri Croft: You know what I mean?
5:13
Keri Croft: Like, so you have this whole business that you've built in parallel, which is incredible, you know, that you can get back into and you have that.
5:19
Keri Croft: But what what about the woman who doesn't?
5:21
Keri Croft: Yeah.
5:21
Keri Croft: You know, so it's it's like that's why build, you know, the community exists.
5:25
Keri Croft: That's why, you know, anytime I can reach out and try to help pull somebody into like, do you have an idea?
5:30
Keri Croft: Is it a seed?
5:30
Keri Croft: Is it this little whisper?
5:32
Keri Croft: Like you have to have a purpose outside in parallel.
5:35
Keri Croft: Let's call it that, to raising your kids, right?
5:38
SPEAKER_00: Right.
5:38
SPEAKER_00: I mean, I've been, you know, the the functional medicine or the psychology part of everything that I've been thinking and feeling about her being gone.
5:46
SPEAKER_00: I've really been challenging myself internally where I'm like, okay, what are these motions about?
5:51
SPEAKER_00: Because they can't just be about you're a mom and you've maybe controlled your kid's life for 18 years and now they're gone and they're on their own.
5:59
SPEAKER_00: And is this more about me?
6:01
SPEAKER_00: This is more about me than it is about her actually being gone.
6:04
SPEAKER_00: Because there's so many positive things about her doing what she's doing and about to embark.
6:09
SPEAKER_00: And so, like to try to get my emotions down and like regulate my brain function of what's going on.
6:15
SPEAKER_00: I'm like, this is kind of selfish in a way that you're feeling like this, and this is more about you, Lindsay, than it is about her being gone.
6:22
SPEAKER_00: I don't know if that makes sense.
6:23
SPEAKER_00: No, that's a very elevated way to look at it.
6:25
SPEAKER_00: I'm trying.
6:26
Keri Croft: And, you know, I mean, maybe it's a bit of both, but for you to recognize that, you know, I don't think a lot of people probably even think that way to parse it out, you know.
6:34
Keri Croft: But I also think like I love the stay-at-home parent too, because I know how important it is.
6:38
Keri Croft: So I think it's just like if you have poured everything into your kids and you are at a moment where they're leaving and you feel empty or you feel like what now?
6:46
Keri Croft: I would my guidance would be like find a community.
6:48
SPEAKER_00: Yeah.
6:49
Keri Croft: You know, like brainstorm, sit with yourself, figure out what you can do now, because that's so, so important.
6:56
Keri Croft: So you're not just this empty shell waiting for your kids to come home for holidays.
6:59
SPEAKER_00: I mean, I I think too, if you have other children at home, you know, Ava's our oldest, and I have two sons.
7:05
SPEAKER_00: One's going into seventh grade, he's 12, the other one's um nine going into fourth grade.
7:09
SPEAKER_00: And like I got to spend a lot of quality time with Anderson yesterday, and we went out on a two-mile run together.
7:15
SPEAKER_00: And because that was just like one of his goals going into soccer season and everything.
7:20
SPEAKER_00: And so we went to Antrim Park and ran.
7:22
SPEAKER_00: And I think he could have smoked me and poor little kid, like he like kept up with you know, he was dragging his feet to keep to stay with me.
7:28
SPEAKER_00: And I'm I mean, it was just a fun moment.
7:30
SPEAKER_00: And apparently he told Kurt later, he's like, I really had fun going out, run with you know, running with mom.
7:36
SPEAKER_00: I want to do that again this week.
7:37
SPEAKER_00: And I'm like, Oh, that's so I mean, there's gonna be positives from this, and just you know, talking to other parents that are in my business community that have, you know, their empty nesters now.
7:47
SPEAKER_00: Every single parent that I have spoken to that has kind of helped prepare me for Ava going off has said how much fun it is when they're like, you'll never, you'll never forget the memories of when they were little, and that's all well and good.
8:00
SPEAKER_00: But the amount of fun you have with your kids as young adults and when they're 18 to 25 or after they've been out of the house and they come home.
8:08
SPEAKER_00: I mean, everyone raves about it.
8:09
SPEAKER_00: Yeah.
8:10
SPEAKER_00: So I'm looking forward to it.
8:11
SPEAKER_00: This is making me feel better.
8:12
SPEAKER_00: Yeah.
8:13
SPEAKER_00: So glad I didn't wear mascara, but I I feel better.
8:16
Keri Croft: Yeah.
8:16
Keri Croft: Well, I'm glad we'll have our own little therapy session in here together.
8:20
Keri Croft: So let's talk a little bit about Biz.
8:23
Keri Croft: Because, girl, you crush in it.
8:24
SPEAKER_00: Thank you.
8:25
SPEAKER_00: You crush in it, girl.
8:26
Keri Croft: What's going on?
8:27
Keri Croft: Yeah, let's give us give us some like sound bites.
8:29
Keri Croft: What's new?
8:29
SPEAKER_00: What's popping?
8:30
SPEAKER_00: You've opened, you've I think when I was here last October, um, we were getting ready to open what we call affectionately the Texas twins.
8:39
SPEAKER_00: So we opened Dallas and San Antonio, and we opened Orlando in January.
8:44
SPEAKER_00: We opened Charlotte this past spring, and in less than a month, we're opening Atlanta.
8:50
SPEAKER_00: So it'll be number 15 for Lux Redux.
8:52
Keri Croft: That's insane.
8:53
Keri Croft: Yeah.
8:53
Keri Croft: Good for you.
8:54
Keri Croft: So it's crazy.
8:55
Keri Croft: Slow slow cloud.
8:56
Keri Croft: Slow clap for you.
8:57
SPEAKER_00: I mean, me and the rest of my team.
8:59
SPEAKER_00: But yeah, it's been wild.
9:00
SPEAKER_00: We've been adding a lot of people to the team to help.
9:03
SPEAKER_00: I think we're at 150 plus employees now.
9:06
SPEAKER_00: So that's incredible.
9:08
SPEAKER_00: It's fun.
9:08
Keri Croft: Congrats to you.
9:09
Keri Croft: Yeah.
9:10
Keri Croft: So what you know, having as you start to just have more and more units, you know, obviously your role changes.
9:16
Keri Croft: Do you get more anxiety as you add, or are you kind of now like getting a rhythm where it's, I don't want to dumb it down to say it's plug and play because it's it's laborious no matter how you look at it, I'm sure.
9:26
Keri Croft: But are you kind of like more confident with each one because you're getting the recipe dialed that much more?
9:31
SPEAKER_00: Yeah, that's a great question.
9:33
SPEAKER_00: I think I've said for a long time the hard part is not opening stores.
9:37
SPEAKER_00: Like the physical part of opening a store and the whole, if you build it, they will come.
9:42
SPEAKER_00: That's it's not hard, I guess, for me, because we do have a pretty good formula down.
9:46
SPEAKER_00: I think what I'm going through right now that is so difficult is the proverbial letting go of the vine still and learning what kind of CEO I am, I am, or I'm supposed to be, trusting, you know, the rest of the team to take things on that I've always been so, so much a part of.
10:06
SPEAKER_00: That's been hard.
10:06
SPEAKER_00: But I would say that I'm really open and honest with my team about how involved I am or how involved I like to be.
10:14
SPEAKER_00: And they're, I think it's like baby steps.
10:17
SPEAKER_00: They're taking it slow with me.
10:18
SPEAKER_00: And I always bring up our core value of trust.
10:20
SPEAKER_00: Like of our six core values, trustworthy is my number one.
10:23
SPEAKER_00: I tell them, like, if I can build trust with you and I know that you're gonna make decisions that are aligned with, you know, how I would go about making this, like you'll see me step back a lot faster.
10:33
SPEAKER_00: And the only way for me to build that trust with you is to have open communication, one of our other core values.
10:39
SPEAKER_00: So I feel like those two just go hand in hand.
10:41
SPEAKER_00: So if they're, you know, almost in the beginning overcommunicating with me and we're aligned and I'm learning from them, they're learning from me, then I'm gonna step back and like give them their space.
10:52
SPEAKER_00: You know, taking this sabbatical in August, I knew was going to be a test for not only myself, but for them.
10:58
SPEAKER_00: And I've been okay with it.
11:00
SPEAKER_00: I've dabbled on teams here and there.
11:02
SPEAKER_00: My kids are keeping me in line.
11:04
SPEAKER_00: If they even see me in my office, they're like, Mom, what are you doing?
11:07
SPEAKER_00: Like, are you on a Teams meeting?
11:09
SPEAKER_00: How dare you! That happened yesterday.
11:11
SPEAKER_00: I I I was on a Teams meeting because I had to approve a floor plan for a new city for 2027.
11:17
SPEAKER_00: And my team member that I was teamsing with started laughing because Anderson was like, What are you doing?
11:22
SPEAKER_00: Are you working?
11:23
SPEAKER_00: Oh my god, you're busted.
11:25
SPEAKER_00: I was busted.
11:25
SPEAKER_00: What are your other four core values?
11:27
SPEAKER_00: Trustworthy, trustworthy, service-minded with attention to detail, respectful, values communication.
11:34
SPEAKER_00: Oh girl, you got it.
11:36
SPEAKER_00: Hardworking.
11:37
SPEAKER_00: Um I think that was six, wasn't it?
11:39
SPEAKER_00: No, I'm missing one.
11:40
SPEAKER_00: I know I'm missing one.
11:41
SPEAKER_00: Wait, start over.
11:41
SPEAKER_00: So you said trustworthy?
11:42
SPEAKER_00: Trustworthy, respectful, values communication, hardworking, service-minded with attention to detail.
11:49
SPEAKER_00: Clearly, it must be number six for me.
11:51
unknown: Shoot.
11:52
Keri Croft: I love this moment right now.
11:53
SPEAKER_00: Oh my gosh.
11:54
SPEAKER_00: You know that some of the people in the company they have like they use an acronym to remember them, and I don't need to be.
11:59
SPEAKER_00: Well, because that's a lot.
12:00
Keri Croft: You have a lot.
12:00
Keri Croft: We do.
12:01
Keri Croft: We started with five.
12:03
SPEAKER_00: We started with five.
12:04
SPEAKER_00: Clearly, you don't like the sixth one.
12:05
SPEAKER_00: We added in values communication because we realized there was uh Can you look it up?
12:09
SPEAKER_00: Is there anywhere?
12:09
SPEAKER_00: No, I'm gonna think about it.
12:10
SPEAKER_00: Is there anywhere to think like randomly seven minutes from now, I'm gonna think about it.
12:14
SPEAKER_00: Is it badassery, Lindsay?
12:15
SPEAKER_00: Because that would be mine.
12:16
SPEAKER_00: I'm sure it's not.
12:17
SPEAKER_00: No, there's a lot of moments where I'm like, we should we should add, you know, add another one.
12:22
SPEAKER_00: I'm gonna think of it.
12:23
SPEAKER_00: Lucky number seven.
12:24
SPEAKER_00: I'll help you with the seven, the seventh one.
12:26
SPEAKER_00: Or we have the you'll like this one.
12:28
SPEAKER_00: It's uh I was in one of our stores within the last year, and I've talked about I've I've talked about this probably with the home office team a couple of times, but I was in one of the stores because I think I was in the city for a soccer tournament or something, and I always pop in on the teams and we were talking, and something came up about a another team member had left the organization, but they were saying that it was a good thing because they weren't a great core value fit.
12:52
SPEAKER_00: And I'm like, well, it's you know, it's great that you guys recognize that.
12:55
SPEAKER_00: And I'm glad that the team is gelling better and you guys are, you know, you're performing better.
12:59
SPEAKER_00: It seems like the atmosphere here is good.
13:02
SPEAKER_00: And I'm like, because I don't ever want to have to send like the no drama llama in your allocations box.
13:07
SPEAKER_00: And they go, wait, what?
13:08
SPEAKER_00: They're like, what's that?
13:10
SPEAKER_00: And I'm like, oh, I'm like, it's like a non-mascot mascot that's like in my head that I want to like kind of introduce.
13:16
SPEAKER_00: And they're like, a llama.
13:17
SPEAKER_00: And I'm like, yeah, it's the no drama llama.
13:19
SPEAKER_00: That's amazing.
13:20
SPEAKER_00: You know, like in services, restaurants, retail, I mean, there's just drama, and I hate it.
13:26
SPEAKER_00: Like it's my least favorite part of what I have to deal with is when there's just unnecessary drama in the stores.
13:32
SPEAKER_00: And they're like, Well, we don't want the llama in our box.
13:35
SPEAKER_00: And I'm like, and I don't think you're gonna get it.
13:37
Keri Croft: It's like you have like a real I got you want a real.
13:40
SPEAKER_00: I want to get, you know, you know fancy, like the fancy stuffy brand Jelly Cat.
13:44
SPEAKER_00: Yeah, oh yeah.
13:45
SPEAKER_00: I bet Jelly Cat has a llama.
13:46
SPEAKER_00: I bet I'm gonna find it.
13:47
SPEAKER_00: And then you put like a little thing on it, no drip system.
13:50
SPEAKER_00: So like if you get your allocations Thursday or Friday of the week from the DC warehouse and it's got the llama in it, like you know that we're watching and like something's going on in your store, and it better stop.
14:02
SPEAKER_00: Actually, I've never talked about that publicly.
14:05
SPEAKER_00: No, but that is But I want it.
14:06
Keri Croft: That is genius.
14:07
Keri Croft: And that's really want it.
14:08
Keri Croft: You should do that yesterday.
14:09
SPEAKER_00: Yeah.
14:10
Keri Croft: It's so powerful, and it's like what a low drama way for you just to be like, We're watching.
14:15
Keri Croft: Uh-huh.
14:16
Keri Croft: I'm gonna get it for you if you don't get it for yourself.
14:18
Keri Croft: I've got to find it.
14:18
Keri Croft: God, that's it's a whole own like thing, the no drama llama.
14:22
Keri Croft: Have you looked that up to see if anybody's like taking the drama?
14:24
SPEAKER_00: No TM trademark, no time.
14:26
SPEAKER_00: Oh shit, that's amazing.
14:27
SPEAKER_00: No one take that.
14:27
SPEAKER_00: No, no, I'm gonna go.
14:29
Keri Croft: Leave us alone.
14:29
Keri Croft: That's our idea.
14:30
Keri Croft: That's that's our idea, okay?
14:32
Keri Croft: Together.
14:33
Keri Croft: That's amazing.
14:34
Keri Croft: Jellycat, hit me up.
14:35
SPEAKER_00: Yeah.
14:36
SPEAKER_00: I'm sure they're gonna be a good idea.
14:36
SPEAKER_00: She can be an influencer.
14:38
SPEAKER_00: She has a lot of time.
14:38
SPEAKER_00: Yeah.
14:39
SPEAKER_00: So I don't remember your original question was It doesn't matter.
14:42
Keri Croft: What's going on with work?
14:43
Keri Croft: But yeah, I mean this is just a pull-up format.
14:46
Keri Croft: This is like, I want to do more of these because I think it's like really cool to pop into somebody's world and brain like real time.
14:52
Keri Croft: It's not some, you know, thing you have to prepare for it.
14:54
Keri Croft: It's this whole like, you know, interview.
14:56
Keri Croft: It's like, no, Lindsay's pulling up.
14:58
Keri Croft: We're gonna chat for a minute about where she's at right now, and that's what we're doing.
15:02
Keri Croft: Yeah.
15:02
Keri Croft: You know what I mean?
15:02
Keri Croft: So any what else?
15:03
Keri Croft: Like, are you are you homemaking at all?
15:05
SPEAKER_00: Are you like called me Martha a couple of times?
15:08
SPEAKER_00: Okay.
15:08
Keri Croft: I mean like what's your latest obsession in terms of that?
15:11
SPEAKER_00: Um, purging things out of the house.
15:13
SPEAKER_00: So, like, one thing I did do is so we got home Sunday night from North Carolina, and by golly, Monday, I was I was ripping through Ava's bedroom and bathroom, just doing the whole.
15:25
SPEAKER_00: I had an organizer come to our house once and I learned this organization acronym called Space, and it's sort, urge, assign, contain, and then I never remember what the E stands for.
15:36
SPEAKER_00: I assume the E is just some sort of maintenance that goes, but the S P A C is like the most important thing, and I do that a lot, and it's so helpful.
15:44
SPEAKER_00: Say it again.
15:45
SPEAKER_00: Sort, purge, so you sort you pull everything out and you sort it into like categories.
15:51
SPEAKER_00: You purge what you don't want, then you assign things to a certain area, and then you contain them in whatever container you're gonna use.
15:58
SPEAKER_00: I know I'm crazy.
15:59
SPEAKER_00: No, it's I went through the amount of times this summer.
16:02
SPEAKER_00: Ava, I love you, I'm sure you'll listen to this, but the amount of times this summer that she told me she was in her room for three plus hours cleaning or organizing, and I believed her, is a lot.
16:12
SPEAKER_00: And I went through all of her drawers, and she's never really been like an overly like girly girl, like make up this, like I've gotta get all done up.
16:21
SPEAKER_00: But the amount of shit I found from like Sephora and Alta and then like samples, and I'm like the amount of the girls, like this is a teenage thing, it's like their little gifts to each other, all those like Sol de Janeiro or the um scrubby things and the pots.
16:37
SPEAKER_00: Uh-huh.
16:37
SPEAKER_00: I'm not kidding you.
16:38
SPEAKER_00: We have over 15 of those, and yes, a lot.
16:41
SPEAKER_00: So sorting, you know, that part.
16:43
SPEAKER_00: But I threw away like a garbage bag full of just crap and I I sent her a vlog because these kids don't they don't respond to text messages.
16:52
SPEAKER_00: So if you don't have Snapchat and you can't communicate with them through Snap, they vlog each other on Snap.
16:58
SPEAKER_00: That's how they communicate.
16:59
SPEAKER_00: So I did my best by sending her a vlog vlog via text, which she of course has still not responded to.
17:06
SPEAKER_00: And I'm like, this is all your stuff from the bathroom.
17:09
SPEAKER_00: Could you please tell me what is important to you that you'd still have to do that?
17:12
SPEAKER_00: She's like, I'm out of here.
17:12
SPEAKER_00: I'm a high point, honey.
17:13
SPEAKER_00: Yeah.
17:14
SPEAKER_00: She doesn't care.
17:15
SPEAKER_00: She's free.
17:15
SPEAKER_00: I but my three minutes I got with her yesterday morning, I was like, hey, I was like, when you get time, do you think you could respond to my vlog, maybe with your own vlog, so I can see your face and just tell me what of this bathroom stuff you still want?
17:29
SPEAKER_00: When you say vlog, are you you're just taking a video and sending it?
17:31
Keri Croft: Yeah, okay.
17:32
Keri Croft: Because you're that's you're using a fancy term there.
17:34
Keri Croft: I'm like, okay, what is she doing?
17:35
Keri Croft: Yeah, they call it a vlog.
17:36
SPEAKER_00: They call it vlogging.
17:37
Keri Croft: So literally, there's I'm just sending you a video and sending it on your television.
17:40
Keri Croft: Yeah, you know how you and I would text each other.
17:42
SPEAKER_00: Well, instead of they don't they don't do that, they send a video and they talk or like I'm a fan of that.
17:47
Keri Croft: I do that.
17:48
Keri Croft: I do that on DM.
17:49
Keri Croft: I do it like yesterday randomly.
17:51
Keri Croft: There was a girl that I hadn't talked to for a long time.
17:53
Keri Croft: She's been on the show.
17:54
Keri Croft: I just sent her a video and she was like, that tickled.
17:56
Keri Croft: She's like, that was the best.
17:58
Keri Croft: Yeah.
17:58
Keri Croft: It's like for our era or generation or whatever, it's like a a treat or it's like kind of weird.
18:03
Keri Croft: You know, it's like this, oh, this person FaceTime.
18:05
Keri Croft: So they've but I love doing that shit.
18:07
SPEAKER_00: Yeah.
18:08
SPEAKER_00: I liked like when voice memos came out.
18:10
SPEAKER_00: Oh, yeah.
18:10
SPEAKER_00: That was my thing.
18:11
SPEAKER_00: Yeah.
18:11
SPEAKER_00: And I haven't sent as many as I see.
18:13
SPEAKER_00: I audio.
18:14
Keri Croft: I like to do that.
18:15
Keri Croft: Yeah.
18:15
Keri Croft: In fact, with Build, one of my like mental athleticism little, it's not even a, this isn't even like it's like a little surprise and delight that I will tell people is like I might do it after, like at the end of the show, is like tonight or tomorrow, I want you to think about someone who you deeply admire from afar.
18:31
Keri Croft: They just pop up, like you, right?
18:33
Keri Croft: So I'll see you here and there, and I'm watching what you're doing, and I I feel like I'm always rooting for you, and I'm I know what's what that's the great thing about social media though, right?
18:42
Keri Croft: So use you as the example.
18:43
Keri Croft: Let's say we hadn't talked for six months, but I saw, you know, data collecting.
18:47
Keri Croft: Oh, she opened another store, her daughter's gone to so then I would say, think of that person, so that that would be you, and then send them an audio text and just tell them.
18:56
Keri Croft: Yeah.
18:56
Keri Croft: Like you don't have to take 20 minutes, but just tell them what you're thinking, what you're seeing out there, and tell them to keep moving and like what a badass they are.
19:04
Keri Croft: Not and I don't want you to type it.
19:05
Keri Croft: I want you just to say it.
19:06
Keri Croft: Yeah.
19:06
Keri Croft: Like on an audio text, you know, stuff like that.
19:09
Keri Croft: Yeah.
19:09
Keri Croft: It's like going, it's going above and beyond.
19:11
Keri Croft: You know, but it's meaningful.
19:12
Keri Croft: It's like if you're really truly doing it from a the good place, you can pump somebody up for an entire week from that.
19:19
Keri Croft: Just from one, and you know that as an entrepreneur, all you need is like one good thing to happen in the midst of like 50 shitty things, and it will just like keep you going.
19:29
Keri Croft: Yeah.
19:29
Keri Croft: And that could be that audio text, you know, but people don't.
19:32
Keri Croft: They want to gatekeep.
19:33
Keri Croft: They want to, you know, I mean, not the comp, I think the confident real ones don't, but I think a lot of people don't even realize they're doing it.
19:39
Keri Croft: Like they could admire and think, but to give the compliment outwardly to that person, I think there's something within people that makes it feel like they're taking something from themselves if they're if they're and it's just crazy, right?
19:51
Keri Croft: Give it more.
19:52
Keri Croft: Give it more when you feel it.
19:53
Keri Croft: Don't be given the shitty fake stuff.
19:55
Keri Croft: Like that is flat.
19:56
Keri Croft: We can see through that a mile away because then you're just doing that to get something for yourself, like these flat, insincere things.
20:02
Keri Croft: I'm talking like meaningful things that you notice out there from other people.
20:06
SPEAKER_00: And people need that.
20:07
SPEAKER_00: Yes.
20:08
SPEAKER_00: They, of course, do.
20:08
SPEAKER_00: And I think, yeah, I mean, just doing going the extra mile, again, going above and beyond.
20:14
SPEAKER_00: I think that's Arthur Cornelio.
20:16
SPEAKER_00: Is it?
20:16
SPEAKER_00: Yeah, going above and beyond.
20:18
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20:26
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20:34
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20:36
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20:42
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20:47
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21:11
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21:15
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21:52
Keri Croft: Hey Sylvia, do you want to come on in?
21:54
Keri Croft: Were you were you curious whether or not you could come in?
21:57
unknown: Yes.
21:57
Keri Croft: I knew it.
21:58
Keri Croft: I was like Sylvia's out there.
22:01
Keri Croft: What are you late for?
22:03
unknown: I forgot my wallet.
22:04
unknown: And I had to go back for it.
22:05
Keri Croft: No, I'm saying I think you and I already discussed that like there is no, there is no clock in, clock out around here, honey.
22:11
Keri Croft: Well, I was late even though I was here one day.
22:12
Keri Croft: Everyone's late on me today.
22:14
Keri Croft: No, so Sylvia, who is like the salt of the earth gem, she's also extraordinarily hard on herself and very high strung.
22:22
SPEAKER_00: That'll lead you to great places.
22:23
Keri Croft: It will, yeah, you know what?
22:24
Keri Croft: I I agree with that.
22:26
Keri Croft: And it will also cause major breakdowns if you don't harness it.
22:29
Keri Croft: So that's one of the things we're working on with Sylvia because she has so many incredible qualities.
22:35
Keri Croft: I see nothing but like to the moon for this one.
22:37
SPEAKER_00: That's amazing.
22:38
Keri Croft: Yeah.
22:38
Keri Croft: But I knew she was out there like, okay, so she's like, oh man, am I making noise?
22:43
Keri Croft: I'm sorry for existing right now.
22:44
Keri Croft: She's she's recording.
22:47
Keri Croft: But little does she know it doesn't matter because I love this uncut bullshit.
22:52
Keri Croft: So you're welcome.
22:52
Keri Croft: Oh, he took our chairs, by the way.
22:54
Keri Croft: Yeah.
22:54
Keri Croft: So that's another thing we need to go get like some IKEA chairs or whatever.
22:57
SPEAKER_00: We named our little bunny that we got in Greece, Sylvia.
23:00
SPEAKER_00: You got a bunny in Greece?
23:01
SPEAKER_00: Yeah, we were walking around and found this little woodworking shop and the woodworkers.
23:06
SPEAKER_00: No, the woodworkers' mother-in-law crochets, and she had all these cute little stuffies.
23:13
SPEAKER_00: And there was this bunny, and it just like caught me.
23:15
SPEAKER_00: And Kurt's like, Really?
23:17
SPEAKER_00: Like, that's what you want?
23:18
SPEAKER_00: And I'm like, Yeah, I want this little bunny.
23:19
SPEAKER_00: And then got her home, and her name is Sylvia.
23:21
Keri Croft: Oh my god, that's great.
23:22
SPEAKER_00: And everyone's like, Why did you pick that name?
23:24
SPEAKER_00: And I'm like, I don't know.
23:25
Keri Croft: She just felt like where does the bunny like where does the bunny exist in your home?
23:29
Keri Croft: It sits on our bed.
23:30
Keri Croft: That's so cute.
23:31
SPEAKER_00: But she like matches our bed.
23:32
SPEAKER_00: Like she's gray and white and she has a little black bow right here.
23:35
Keri Croft: I bet your house is pristine.
23:37
Keri Croft: It's pretty clean.
23:38
Keri Croft: I bet it's pristine.
23:39
Keri Croft: I hope to be invited there someday.
23:40
SPEAKER_00: You can yeah, I could do a still waiting for that in the We put the house together like it was going to be an entertaining house, but we've just been so busy that we really haven't entertained there that much.
23:51
Keri Croft: I'm not, I'm easy to entertain.
23:52
Keri Croft: I just come over, I kick my feet up, you make me a homemade margarita, and then I'm pretty much good.
23:58
SPEAKER_00: I don't need a lot.
23:59
SPEAKER_00: I thought I'm like, maybe I should have brought like a espresso martini for the morning because I was I picked the 945.
24:05
SPEAKER_00: Yeah, you did.
24:06
Keri Croft: You were ready to go.
24:07
Keri Croft: Yeah.
24:08
Keri Croft: What else, real time?
24:09
Keri Croft: Anything top of mind, anything that you want to put out into the universe right now to the ears that are just waiting to see what you're gonna say next.
24:17
SPEAKER_00: I don't know.
24:19
SPEAKER_00: Just out here living on my sabbatical.
24:21
SPEAKER_00: I yeah.
24:22
SPEAKER_00: I mean, sabbaticals are interesting because I don't think that there's any like right or wrong.
24:27
SPEAKER_00: I went and I think I was overly prepared for it.
24:30
SPEAKER_00: I started talking about it back in January, February with the rest of the team, sent out an email to everyone in the spring so that they could start thinking like, okay, what do I need from Lindsay?
24:39
SPEAKER_00: What do I want from Lindsay before she leaves in August?
24:42
SPEAKER_00: And now I feel like I'm it's not that I'm not relaxed.
24:45
SPEAKER_00: I think I'm relaxed and I think I'm doing okay, but I have all these, of course, goals of things that I want to get done in the month of August.
24:53
SPEAKER_00: And now, since we're on the second half of the month, it feels a little bit like a ticking time bomb where I'm, you know, killing myself.
24:59
SPEAKER_00: Like, did I get this done?
25:00
SPEAKER_00: Did I get this done?
25:00
SPEAKER_00: I'm going back and looking at my list and I'm like, okay, when am I gonna do?
25:04
SPEAKER_00: So you're it's a double-edged sword.
25:06
Keri Croft: Okay, okay.
25:06
SPEAKER_00: I said I would read a book.
25:07
SPEAKER_00: I'm reading a book.
25:08
SPEAKER_00: What is it?
25:09
SPEAKER_00: Might chop his name, Abor Mate in the realm of hungry ghosts.
25:12
SPEAKER_00: It's about addiction.
25:14
SPEAKER_00: So it's not like it's yeah, it's pretty Yeah.
25:16
SPEAKER_00: What led you to that book?
25:17
SPEAKER_00: Um, I he has a lot of really great like medical and psychology books.
25:22
SPEAKER_00: And I've always heard like a lot of his books are bestsellers and in the realm of hungry ghosts, probably came up around the time that I was doing the psychedelic journey stuff.
25:29
SPEAKER_00: I had just heard a lot about him and about his book, but it's really interesting.
25:33
SPEAKER_00: It goes through it's it goes through all of his care of patients that he had in what's called the downtown east side of Vancouver.
25:41
SPEAKER_00: And just I guess taking addiction, drug addiction specifically, and making it more human and allowing these people to like live in a space together and take care of one another and not judge.
25:53
SPEAKER_00: And I don't know, it's it's just really interesting.
25:55
SPEAKER_00: It's interesting to hear about there's definitely common denominators on how they got into cocaine, heroin, so many things.
26:02
SPEAKER_00: I mean, it it's sad.
26:03
Keri Croft: I mean it's the biggest one.
26:05
SPEAKER_00: The biggest sadness.
26:06
Keri Croft: Common common denominator.
26:07
SPEAKER_00: Like, is it mostly especially for the women eaten and raped as a young child, neglected?
26:12
SPEAKER_00: It's sad.
26:12
SPEAKER_00: Yeah.
26:13
SPEAKER_00: I mean, it's it's interesting how the one theme that I have found so far, and I'm I'm probably it's a it's a big book.
26:20
SPEAKER_00: Chapter five or chapter six, the one theme is he tells all these stories of all of these addicts is how actually intelligent they are, so smart in the way they speak to him when they're on their methadone, or they're not actually using in the moment, like how creative they are, how artistic.
26:40
SPEAKER_00: So many of them are poets and the stuff that they write, or just how they see him as somebody that's trying to help them, but then how quickly they turn, obviously, when they're using, it's fascinating.
26:53
SPEAKER_00: So worth the read.
26:54
SPEAKER_00: A hundred percent.
26:54
SPEAKER_00: Okay.
26:55
SPEAKER_00: In the realm of hungry ghosts.
26:56
SPEAKER_00: Okay.
26:56
Keri Croft: Do you think you'll ever do another journey?
26:58
Keri Croft: Or are you good?
26:59
SPEAKER_00: You know, I I think for I would definitely do another one for me, since I did God, it's been like six years now.
27:06
SPEAKER_00: For me, it's timing.
27:07
SPEAKER_00: It's just timing.
27:08
SPEAKER_00: It's timing like with anything.
27:09
SPEAKER_00: Like if somebody was like, hey, let's get out of town, it's finding the time to be like, okay, I have to dedicate, you know, especially knowing what I know now about doing a journey.
27:19
SPEAKER_00: I would want to prepare properly for going into it and then give my give myself time after.
27:25
SPEAKER_00: Like that's what I didn't realize is giving myself time after to off of all of that journal about it and not immediately get sucked back into the real world with everything that I have going on and that we have going on.
27:38
SPEAKER_00: It's in some ways, it almost feels irresponsible.
27:41
SPEAKER_00: Not the actual journey or because it's drugs or anything like that, but it personally feels irresponsible to, or maybe I'm thinking it's selfish to take that time away for me to go and do something like that and feel like I should give myself that time to like process everything.
27:57
SPEAKER_00: Cause it is.
27:57
SPEAKER_00: It's like you really want to process all of that.
27:59
SPEAKER_00: Otherwise, what's the point?
28:00
Keri Croft: Is it really selfish though?
28:02
Keri Croft: Like, what if that's an unlock to like an even another stair step for Lindsay, you know?
28:07
Keri Croft: Right.
28:07
Keri Croft: But that's we're so I feel like that's such a common thing.
28:10
Keri Croft: Like I'm always questioning am I being selfish?
28:13
Keri Croft: Yeah.
28:13
Keri Croft: Am I there's always guilt about anything surrounding like the career or the self or why is that?
28:20
Keri Croft: It's a female thing in this.
28:21
SPEAKER_00: It's a female thing because you want to give.
28:23
SPEAKER_00: Like it's that motherly instinct or just that female, like you, you're wanting to give, give, give to other people all the time.
28:31
SPEAKER_00: We take time to go on vacation or I don't know.
28:34
Keri Croft: Well, you'll know if and when.
28:35
Keri Croft: Yeah.
28:35
Keri Croft: If and when it's right.
28:36
SPEAKER_00: I think you want to go with whether you do it alone or you do it with a group too.
28:40
SPEAKER_00: It's like you want to find your people that you're gonna go and do that with.
28:43
SPEAKER_00: And I think, I mean, I've talked to Kurt about it a lot.
28:45
SPEAKER_00: I mean, I would, I would love to go do one with him.
28:48
SPEAKER_00: That would be that's that's probably a bucket list thing.
28:52
SPEAKER_00: Yeah.
28:52
Keri Croft: I have a feeling you'll cross off everything on your bucket list.
28:55
Keri Croft: Something tells me.
28:56
Keri Croft: It's still growing.
28:56
Keri Croft: Well, I love you.
28:57
Keri Croft: I love you too.
28:58
Keri Croft: I'm really happy you came in.
28:59
Keri Croft: And I want you to come in anytime you want.
29:01
Keri Croft: I love it.
29:01
Keri Croft: I'm gonna do that shirt too.
29:03
Keri Croft: You know, okay, can we talk about where I got this?
29:04
Keri Croft: I love, I love that.
29:06
Keri Croft: I got it on a TikTok shop.
29:07
Keri Croft: No, you did not.
29:08
Keri Croft: Yes, I did.
29:08
Keri Croft: Isn't it cute?
29:09
Keri Croft: It's so cute.
29:10
Keri Croft: On TikTok shop.
29:11
Keri Croft: I'm like, oh my, because I have like dabbled, I've I'm not afraid of the Instagram and the TikTok purchase, but I've had a couple bombs and then a couple that I was like really pleased with.
29:20
Keri Croft: And this one, I was like, this is cute.
29:22
Keri Croft: She's cute.
29:23
Keri Croft: I've been kind of wearing the shit out of it though.
29:25
SPEAKER_00: See, I haven't seen you in it.
29:26
SPEAKER_00: I know.
29:26
SPEAKER_00: Isn't that another thing?
29:27
SPEAKER_00: Sorry, I know we're trying to wrap up here.
29:29
SPEAKER_00: But like the whole thing, I really battle with this, I think, with Instagram and social media and all of our events and everything is always feeling like you have to wear something new that not everybody has seen you in.
29:40
SPEAKER_00: See, I don't even care.
29:41
Keri Croft: Like, if you look at this, this is on my TikTok.
29:44
Keri Croft: Like, it's on shit way too much.
29:45
Keri Croft: And I when I went to put it on today, I was like, okay, you're good with this.
29:48
Keri Croft: And then I was like, I don't care.
29:49
Keri Croft: Like, this is what I want to wear today.
29:51
Keri Croft: I don't, and so I just kind of like, but I have a different, like, you're more elegant and polished and like CEO-like.
29:57
Keri Croft: So you kind of have to, you know what I'm saying?
29:59
Keri Croft: I'm just more of a dirtbag over here, just like wearing whatever the fuck I want.
30:02
Keri Croft: Rip jeans, cussing.
30:04
Keri Croft: But we both work, you know, it works.
30:06
Keri Croft: Speaking of style and whatever, what are the trends?
30:09
Keri Croft: What are the like the main bridal trends right now that are like have you like are sending you?
30:14
SPEAKER_00: Well, I think everything's, I mean, what goes around comes around in bridal, and it's going back to the 90s, of course.
30:19
SPEAKER_00: Like, you know, we're we're starting to see the the poofiness again.
30:23
SPEAKER_00: I mean, the basque waist is still in.
30:25
SPEAKER_00: I mean, that's the great thing about bridal is that trends don't turn over as much as they do in ready-to-wear fashion.
30:30
SPEAKER_00: So when basque waist came out three or four years ago, like it's still a thing.
30:34
SPEAKER_00: Like everyone's doing that V-waist that we saw in the 80s and 90s, but modernizing it, of course.
30:39
SPEAKER_00: But now we're starting to see the like the bubble hems again, where it's like a lot of pickups, and I'm like, oh God, I hope we don't go with like the actual, like very symmetrical pickup everywhere because that was hard, very cupcakey.
30:50
SPEAKER_00: But yeah, I mean, just it's you just look at your watch every like eight years-ish, and it's like going to come around again.
30:56
SPEAKER_00: So it's not.
30:57
SPEAKER_00: I'm gonna come try, I'm gonna just continue how old I get.
31:00
SPEAKER_00: I just love to put those dresses on.
31:01
SPEAKER_00: I know it's fun.
31:02
SPEAKER_00: I haven't put a dress on in a while.
31:03
SPEAKER_00: I feel like I'm getting too old for that.
31:05
SPEAKER_00: No, you just gotta try it.
31:06
SPEAKER_00: I go to market now and they think Mar Mary, our social media content coordinator that tries on all of our stuff and does all of our videos.
31:12
SPEAKER_00: They they think she's my daughter.
31:14
SPEAKER_00: That happened like two seasons ago, and now everyone's like, Oh, is this your daughter?
31:18
SPEAKER_00: And I was because they know I have a daughter.
31:20
SPEAKER_00: Yeah, right.
31:20
SPEAKER_00: But then they think Mary's my daughter, and I'm like, well, and we're here.
31:24
Keri Croft: And we're here.
31:24
Keri Croft: You know what I should do is come in and try the mother of the bride gowns.
31:27
Keri Croft: Oh, it would be hilarious.
31:28
SPEAKER_00: The Facebookers will go after you really because you're cute and young and you're not old enough to be a mother of the bride or mother of the groom.
31:35
SPEAKER_00: They Mary had me do it last year when we did our first Mother of the Bride evening wear event.
31:41
SPEAKER_00: I tried on the evening wear stuff, and I got trashed on Facebook from the Facebook moms.
31:46
SPEAKER_00: I love it.
31:47
SPEAKER_00: They were like, She's too skinny to be a mom.
31:49
SPEAKER_00: She's too like young looking to be a mom.
31:51
SPEAKER_00: And I'm like, I'll take those compliments all day.
31:53
Keri Croft: Yeah, I'm not sure.
31:54
Keri Croft: I'm like just wait a minute.
31:54
SPEAKER_00: I'm like, where are we at with this whole like body like so body shaming can only go one way, right?
31:59
SPEAKER_00: Like the body shaming and like the ageism and everything, it can only seriously go one way.
32:04
SPEAKER_00: It's for it to be really a problem because listen, come for me and tell me how skinny I am.
32:09
Keri Croft: Now, now I really want to do this because I need some compliments from the Facebook community.
32:14
SPEAKER_00: Just tell me how young and we are always looking for models for our mother of the bride evening stuff.
32:18
SPEAKER_00: So next time they're gonna video, I'm gonna be like, call Carrie, she'll come over and do it.
32:22
SPEAKER_00: That would be amazing.
32:23
SPEAKER_00: You know, you've got to do the whole I'll do it.
32:24
Keri Croft: I'll play it.
32:25
SPEAKER_00: I know, you'll judge it.
32:26
SPEAKER_00: Oh, I'll sachet Shantae, baby.
32:28
SPEAKER_00: The Instagram people are mostly nice.
32:31
SPEAKER_00: The TikTok people are pretty okay.
32:34
SPEAKER_00: It's the it's the Facebookers because those are actually like the moms and the grandmas that are watching the videos and they have stuff to say about those dresses, whether it's the bridal gowns or the mom's dresses, they just they have a lot to say.
32:46
SPEAKER_00: That's good for you.
32:47
SPEAKER_00: Because they're on they're on their Facebook all day long.
32:49
SPEAKER_00: Nothing.
32:50
Keri Croft: Let them keep talking because it's really good for Le Jumelle.
32:52
SPEAKER_00: It's really good for the algorithm.
32:54
SPEAKER_00: Yeah, it's good for my next look.
32:56
Keri Croft: Keep talking, ladies.
32:57
Keri Croft: Keep chopping it up there.
32:59
Keri Croft: Well, I appreciate you.
33:00
Keri Croft: I do hope you can come to this IRL.
33:02
Keri Croft: So can you let me know?
33:03
Keri Croft: Like, we'll just push back our journey, you know?
33:06
Keri Croft: Because then you can be one of the baddies.
33:07
Keri Croft: I would love for you to be in a what does it mean to be a baddie on the IRL?
33:10
Keri Croft: So you, okay, so okay, did you see did you happen to see my post yesterday, the real, the like recap?
33:15
Keri Croft: Okay.
33:15
Keri Croft: I haven't been on the city.
33:16
Keri Croft: Okay, so go sometime today.
33:17
Keri Croft: She did a really great job of like capturing the night.
33:20
Keri Croft: Basically, I picked seven of my faves and I said, here's why I think you're interesting.
33:25
Keri Croft: I get with you personally and say what's relevant to you right now in your life.
33:29
Keri Croft: And then I give a couple questions.
33:31
Keri Croft: So you kind of know, like, I don't want to put you on the spot in front of a room full of people, but we do a couple like of the longer questions, and then I'll do like some hot seat stuff.
33:39
Keri Croft: So you'll be on this in the seat for maybe seven minutes.
33:42
Keri Croft: Okay.
33:42
Keri Croft: And then you're in the audience, and it's super relaxed and comfortable.
33:46
Keri Croft: Like, I promote people like yelling out, asking one girl who was crying, stood up and cried.
33:50
Keri Croft: She she's like one of my favorites.
33:51
Keri Croft: Now I didn't even know her.
33:52
Keri Croft: And I met her there and she was crying about her daughter, and people were heckling and yelling.
33:56
Keri Croft: It's really fun.
33:57
Keri Croft: And it just felt like a cocoon of friends hanging out in a big living room.
34:00
Keri Croft: And so it's like not like you're on a panel, like, you know, this is Lindsay Fork, and she none of that shit.
34:06
Keri Croft: It's like, how do you relate to me in the audience who is trying my best to get through life and to build my empire, whatever that is?
34:14
Keri Croft: Is that in my between my two ears?
34:16
Keri Croft: Is it my family?
34:17
Keri Croft: Is it a business?
34:18
Keri Croft: Am I crushing corporate?
34:20
Keri Croft: And there's just something like the through line is badassery.
34:23
Keri Croft: And so you dress like I kind of would prep people before, and I sent some emails kind of letting people know like the expectations.
34:30
Keri Croft: I'm like, yes, there will be no table with name tags, so remember names.
34:34
Keri Croft: Yeah.
34:34
Keri Croft: There will be no asynchronous bullshit where you're taking notes that you're never gonna read again.
34:38
Keri Croft: You this is about you as more than the person who's on stage, really.
34:42
Keri Croft: And I want you to come in your Sunday best.
34:44
Keri Croft: And when I say Sunday best, I So we are getting fancy.
34:47
Keri Croft: Well, no.
34:47
Keri Croft: So see, this is what this is why I had why I had to break it down.
34:49
Keri Croft: There's nuance.
34:50
Keri Croft: I explained what my Sunday best is.
34:52
Keri Croft: Right.
34:52
Keri Croft: I'm like, you're gonna see me either in ripped jeans or some kind of denim with an edge.
34:56
Keri Croft: Like, that's my Sunday best.
34:58
Keri Croft: If you love fringe, if you wear really red lipstick, if that's your signature, if you are someone who loves gingham, like whatever your Sunday best is, I want you come and correct and to play that game.
35:08
Keri Croft: People got it.
35:09
Keri Croft: They were dialed, but they were all dialed in their own way.
35:12
Keri Croft: I love that.
35:12
Keri Croft: And like all these different women, it was just this eclectic, beautiful, badass energy.
35:18
Keri Croft: And I will tell you, like, you don't know if something's gonna hit when you're doing it for the first time.
35:22
Keri Croft: And I did the whole thing basically by myself.
35:23
Keri Croft: I mean, I was like up at night at 3 a.m.
35:25
Keri Croft: looking at the ceiling, going, You have to cancel this.
35:27
Keri Croft: Oh, who are you to do this?
35:29
Keri Croft: This live event.
35:30
Keri Croft: Like, this is you know, you the the imposter syndrome, right?
35:32
Keri Croft: Oh, yeah.
35:33
Keri Croft: And then I have the thankfully this other side, it's like your motherfucking carry cross.
35:37
Keri Croft: Like that that's what you have to say to yourself, right?
35:39
Keri Croft: You have to look in the mirror and say, I am a badass.
35:42
Keri Croft: And you know, that's what people do in the beginning where no one's, you know, you have to pump yourself up.
35:46
Keri Croft: So I knew I wasn't gonna cancel it.
35:48
Keri Croft: And I'm like, well, this is either gonna sink or swim.
35:50
Keri Croft: And it swam.
35:51
Keri Croft: Like the feedback has been so insane.
35:54
Keri Croft: This was the one that was Jackie and Malika.
35:57
Keri Croft: They were all so uh Malika, and they're the official sponsor now, so they're gonna do every IRL and like transform the space and kind of show what they can do.
36:04
Keri Croft: They're so talent.
36:06
Keri Croft: They were amazing.
36:07
Keri Croft: They were Aiden and Grace, talk about surprise and delight.
36:10
Keri Croft: This sign is from them.
36:11
Keri Croft: They made that for me just because they crushed it.
36:14
Keri Croft: Their team, I can't say enough about them, but it was Lisa Hinkleman from Rocks, who she's a freaking rock star, Kim Shepard, Tracy Richardson, she's Paul and Joe, Pebby Liz Hazlip, who owns Pebby for Evy, Reagan Walsh.
36:28
Keri Croft: Great people.
36:28
Keri Croft: Malika.
36:29
Keri Croft: There was one more.
36:29
Keri Croft: See, now I'm gonna do this.
36:30
Keri Croft: Now I'm gonna forget.
36:31
Keri Croft: No.
36:32
Keri Croft: No, now I have to remember.
36:33
Keri Croft: How am I forgetting?
36:34
Keri Croft: Anyone?
36:34
Keri Croft: They were all so amazing.
36:35
Keri Croft: Oh, of course.
36:36
Keri Croft: Hello, Krista Guigenny from Panacea.
36:39
Keri Croft: Okay.
36:39
Keri Croft: She's amazing.
36:40
Keri Croft: So, um, and I'm not gonna announce the people, the baddies yet.
36:44
Keri Croft: Do you do it here?
36:44
Keri Croft: Uh downstairs.
36:45
Keri Croft: Downstairs, yeah.
36:46
Keri Croft: Like I clear the whole place out, we transform it.
36:48
SPEAKER_00: I know I saw stuff on social media.
36:50
SPEAKER_00: I think we were opening Charlotte when you did it before.
36:52
SPEAKER_00: Something.
36:53
SPEAKER_00: Was it in the spring?
36:54
Keri Croft: It was April, yep.
36:55
Keri Croft: Yeah.
36:55
Keri Croft: We were that's and then this content studio will be live again.
36:57
Keri Croft: So all the people would like this spring, they would circle up.
37:00
Keri Croft: My brother was in here and he was facilitating.
37:02
Keri Croft: So he would ask, and it was like gonna be we're doing Mother's Day content for Donatos, like sponsored by Donatos, because they're like a main sponsor of mine now.
37:09
Keri Croft: And I'm their chief influencer officer.
37:11
Keri Croft: So still waiting for my cue.
37:13
Keri Croft: But that's another conversation.
37:14
Keri Croft: And so he was up here and like the girls were getting loose, you know, kind of talking about different things about being moms, and then like we were talking about what a badass means to you.
37:22
Keri Croft: So there'll be things about it that are different this time, but I'm gonna keep the recipe very similar, just redo it.
37:27
Keri Croft: I mean, it really turned out, and people were just over the moon about it because it was just such a unique experience.
37:33
Keri Croft: You're not getting that.
37:34
SPEAKER_00: No, and Columbus needs that.
37:36
SPEAKER_00: I mean, women need that.
37:37
SPEAKER_00: I think there's so much competitiveness and not enough support.
37:41
SPEAKER_00: And this feels like very sort of and very like lift uplifting.
37:45
Keri Croft: Yeah.
37:46
Keri Croft: And it's and it's unique because the idea of the build community isn't one lane.
37:51
Keri Croft: It's basically badassery, mental athleticism, and business strategy all melded together.
37:58
Keri Croft: And you're it's just, and I'm like mental athleticism is my thing that I created, right?
38:03
Keri Croft: So it comes from my life and like how I was able to continue to do these hard things and build.
38:08
Keri Croft: And so I kind of put that out into the world, like this is what it is to be mentally athletic.
38:12
Keri Croft: So now when you come into this group, you are gonna be challenged in different ways.
38:16
Keri Croft: And like you can tell some people have two left feet on certain things, right?
38:19
Keri Croft: So like there's physical, there's a little bit of physical.
38:21
Keri Croft: Like I have garage workouts at five in the morning.
38:24
Keri Croft: I have the move in mind.
38:25
Keri Croft: Those are kind of the walk and talks.
38:27
Keri Croft: People are used to like a business, like, oh, I'm gonna move my business forward.
38:30
Keri Croft: I'm like, yes, you are, and we're gonna work on mental athleticism.
38:34
Keri Croft: We're gonna work on your what is your authentic badassery.
38:37
Keri Croft: And so it taps into like a really cool, you know, it's it's multifaceted and it's unique.
38:42
Keri Croft: And it's really this this first group of women have been so great, so great.
38:46
Keri Croft: It's so much fun.
38:47
Keri Croft: I can't believe I'm doing this every day.
38:49
Keri Croft: Like I can't.
38:50
Keri Croft: Like yesterday, like I started my day with a walk and talk at Antrim.
38:52
Keri Croft: And we just we go and whoever can make it makes it, and we chop it up.
38:55
Keri Croft: And there's no boilerplate, like I'm like, hear ye, hear ye.
38:59
Keri Croft: Today, today, women, we are going to talk about what it means to look at your PL.
39:04
Keri Croft: No.
39:04
Keri Croft: Like, no, we actually ended up talking about marriage, uh, divorce, how women work in the world today versus you know, how they did.
39:12
Keri Croft: We were talking about like very expansive things.
39:14
Keri Croft: I just go off of where people are in the moment.
39:17
Keri Croft: And that's kind of what I like about these pull-ups, right?
39:19
Keri Croft: It's like, where are you in the moment and what's relevant?
39:22
Keri Croft: Because let's talk about it, but then also let's let make that person who's listening to you feel seen, heard, less alone, entertained.
39:29
SPEAKER_00: You know, it is so holistic.
39:30
SPEAKER_00: I mean, you're not waking up every day and just going through a formula, like you just never know what's going to happen.
39:36
SPEAKER_00: You don't know what other things you have going on in your life that has nothing to do with work.
39:40
SPEAKER_00: And so makes sense.
39:41
Keri Croft: No, I'm excited.
39:42
Keri Croft: I'm taking 10 new women after the IRL.
39:44
Keri Croft: So we've got, I think by 2027, we'll have maybe 30 in the build community.
39:49
Keri Croft: Yeah.
39:49
Keri Croft: And it's really quality over quantity for me.
39:51
Keri Croft: Yes.
39:51
Keri Croft: No drama llama is big.
39:53
Keri Croft: I might actually have to, if with your permission, I may have to, you know, hopefully I'm picking people who are loaded like so far so good.
39:59
Keri Croft: What would be drama for you in a group like that?
40:01
Keri Croft: Like, so he I will tell you, like, when I was creating this and when I made the decision, like, this is what I'm going to do, I'm gonna build this first before I even think about doing any kind of like brick and mortar or flagship or like a build.
40:14
Keri Croft: You know, that could happen, maybe, maybe not.
40:16
Keri Croft: But I'm like, let's build it this way.
40:18
Keri Croft: And my biggest con on my con list is the worst case scenario in my mind of dealing with a group of women, which would be cattiness, competitiveness, um, you know, talking negatively, creating a space of drama is like my biggest fear in this thing.
40:35
Keri Croft: Now, we're all human beings.
40:37
Keri Croft: There's gonna be things, there's ways to handle it, there's ways to have conversation.
40:41
Keri Croft: But I feel like that's back on me to use my intuition and my discernment around picking the people who I know like have the same sort of values, right?
40:51
Keri Croft: And and want, you know, want the same things and want to walk this path.
40:54
Keri Croft: So so far, I mean, and again, it's the first group, it's been incredible.
40:57
Keri Croft: Yeah, you know, you're gonna have that here and there.
40:58
Keri Croft: But I think as long as And then they go on.
41:01
Keri Croft: Yeah, you know, that happens.
41:02
Keri Croft: Yeah, right.
41:03
Keri Croft: You know, because I just I'm not life is way too short.
41:05
Keri Croft: And there's way too much fun to be had.
41:07
Keri Croft: There's way too much really cool shit to do together than to let all that stuff get in the way.
41:11
Keri Croft: It's like move, you know, move it aside.
41:13
Keri Croft: Right, love.
41:14
Keri Croft: So that's that.
41:15
Keri Croft: Lovesies.
41:16
Keri Croft: All right, Lindsay Fork, ladies and gentlemen.
41:18
Keri Croft: I mean, if you don't know, you need to know.
41:20
Keri Croft: Look her up.
41:21
Keri Croft: If you know anyone who's getting married, send them to her store, but they're probably already going there because she's absolutely dominating the bridal industry.
41:28
Keri Croft: Did you like that one for a clothes?
41:29
Keri Croft: Yeah.
41:30
Keri Croft: All right.
41:30
Keri Croft: If you're still out there following your girl, follow me on YouTube, Spotify, Apple, or wherever you get your podcast.
41:35
Keri Croft: And until next time, keep moving, baby.