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He Started Selling Bacon Out of His Trunk… And It Took Off | Mark LaFay, Old Major Market
On today's show I sat down with Mark LaFay, founder of Old Major Market.
Mark shares how he went from being a trained technologist from Purdue and concert promoter in the early 2000s, booking shows for bands like Paramore, My Chemical Romance, and Hatebreed, into building a meat business rooted in community and sustainability.
After years in music, PR, and tech, he pursued meat in 2016 using a lean minimum viable product approach, starting with small-batch bacon sold through neighborhood Facebook posts and weekly pickup from a truck.
Old Major grew via farmers markets, online ordering…
The skinny
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