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How The New York Times Built a Moat on Subscriptions
Most media companies spent the last decade fighting digital disruption. The New York Times did something different. In this episode, Lucas and Luna break down how the Gray Lady turned a dying ad-based model into a subscription-first business that now generates over a billion dollars in digital revenue. They walk through the specific metrics that matter: the company's 10 million-plus digital subscribers, the ARPU per subscriber, and the flywheel of bundling — news, cooking, games, wirecutter, and the athletic. The hosts examine how the Times made the strategic choice to trade reach for…
The skinny
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