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🤯 A FULL Marketing Strategy Crushed Into 10 Minutes · Marketing For Tradies

• 0:00
  SPEAKER_00: Marketing does not need to be overly complicated.
• 0:03
  SPEAKER_00: I really want to get that message across, especially for all of you.
• 0:06
  SPEAKER_00: In order to have an effective marketing strategy, you need to have it designed in a way to get people in your target market to know, like, and trust you.
• 0:16
  SPEAKER_00: A lot of the strategies that we put into place with our website marketing system is actually around.
• 0:22
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:30
  SPEAKER_00: I'm your host, Shannon, and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:38
  SPEAKER_00: Let's dive in.
• 0:43
  SPEAKER_00: Throw out your 2025 plans because I'm about to give you a marketing strategy in the next five minutes that any service-based business can implement in order to reach their goals this year.
• 0:54
  SPEAKER_00: Marketing does not need to be overly complicated.
• 0:57
  SPEAKER_00: I really want to get that message across, especially for all of you busy service-based business owners who are trying to do it all.
• 1:05
  SPEAKER_00: But the truth is that your website on its own is not your marketing strategy.
• 1:10
  SPEAKER_00: Your social media posts on their own is not your marketing strategy.
• 1:14
  SPEAKER_00: Your Google Ads campaigns on their own are not your marketing strategy.
• 1:19
  SPEAKER_00: And your promotions and sales on their own are not your marketing strategy.
• 1:25
  SPEAKER_00: In order to have an effective marketing strategy, you need to have it designed in a way to get people in your target market to know, like, and trust you.
• 1:34
  SPEAKER_00: Everything that you do with your marketing and advertising should be taking people from not knowing you at all to wanting to buy from you.
• 1:42
  SPEAKER_00: And it really is that simple.
• 1:44
  SPEAKER_00: Yes, there are some steps in between that that you need to address, which I'm going to tell you about today.
• 1:49
  SPEAKER_00: But if you look at it more like a system of trying to get in front of the people who you want to work with and who you know that you can help, and taking them through that buyer's journey from not knowing you at all to being ready to purchase and making it as easy as possible for them to flow through that process, then that is an effective marketing strategy.
• 2:12
  SPEAKER_00: But it's more about having a system and process around how you're taking people from there to here.
• 2:18
  SPEAKER_00: So, like I said, there are a lot of steps in between that process of someone not knowing you at all to wanting to buy from you.
• 2:24
  SPEAKER_00: But I want to introduce you to the stages of a marketing funnel because this is going to help you really think of the different things that you could implement into your business right now in order to address each stage of the buying journey in an easy and effective and simple way.
• 2:39
  SPEAKER_00: The marketing funnel is broken down into three stages: top of funnel, middle of funnel, and bottom of funnel.
• 2:46
  SPEAKER_00: Top of funnel is when we're trying to attract people into your business who don't know you yet.
• 2:51
  SPEAKER_00: These are things like your Google rankings getting seen in the search results from people that are looking for the services that you offer but not your business name, ads targeting people who don't know about your business yet, and any other marketing strategies or content that's going out to a broad audience.
• 3:10
  SPEAKER_00: So this could also be your social media posts.
• 3:14
  SPEAKER_00: It could be anything that you're doing right now to find or get in front of people or connect with people who don't know about your business yet.
• 3:23
  SPEAKER_00: The purpose of this stage is to essentially find as many people as possible who might be interested in what you offer and are in your target market.
• 3:33
  SPEAKER_00: The second stage is middle of funnel.
• 3:35
  SPEAKER_00: So this is people that know you but aren't ready to buy from you yet.
• 3:39
  SPEAKER_00: So this is all about nurturing your audience.
• 3:41
  SPEAKER_00: So think about things like blogs, remarketing campaigns, getting in front of people who have already engaged with your business somehow, creating content that really educates and creates value around what your business offers, and email marketing.
• 3:55
  SPEAKER_00: Now, with all of these examples, there are a range of different things that you can do, but the point is that you really need to address each stage of the marketing funnel if you want to take people from not knowing you at all to wanting to buy from you.
• 4:08
  SPEAKER_00: And of course, we want everyone or as many people as possible to get to the next stage, which is bottom of funnel.
• 4:14
  SPEAKER_00: Now, bottom of funnel is all about trying to make sales.
• 4:17
  SPEAKER_00: Like these are the people who are ready to buy, like they are ready to take action right now.
• 4:22
  SPEAKER_00: They just need to be convinced that you are the right option for them.
• 4:26
  SPEAKER_00: So in this stage, we really need to build trust and credibility with your brand and create urgency, scarcity, and a reason for them to want to take action right now.
• 4:39
  SPEAKER_00: So think about things like what your offer actually is and how it's speaking to the problems and challenges that they have right now and making them want to purchase from you right now.
• 4:51
  SPEAKER_00: Think about reviews and testimonials that build trust and credibility so that people feel confident and comfortable in you being the best option for them because you have that proof that you can help them.
• 5:03
  SPEAKER_00: And what calls to action and processes you have in place to take people from being ready to buy to actually taking action.
• 5:12
  SPEAKER_00: Because that step needs to be seamless, effective, and as frictionless as possible.
• 5:18
  SPEAKER_00: Really needs to be appealing as well and make people feel like they're getting something and it's easy and it's what they want.
• 5:25
  SPEAKER_00: So these are just examples of strategies or tactics that you can put into place to build out a robust marketing strategy while by creating a marketing funnel.
• 5:36
  SPEAKER_00: And this isn't just about creating a sales funnel that has automations and all of those kind of things.
• 5:41
  SPEAKER_00: It's about having all of these steps and stages of the buyer's journey addressed in your business and the way that you're marketing.
• 5:49
  SPEAKER_00: One of the biggest mistakes that you can make in your marketing strategy is not having all three of these bases covered.
• 5:56
  SPEAKER_00: So thinking that your promos and sales are gonna do all the work for you when this only addresses people that are in the bottom of funnel, which is essentially the smallest group of people, only doing content and advertising campaigns that go out to broad audiences and not actually addressing people wanting to take that next step and being interested and engaged and wanting to take action.
• 6:21
  SPEAKER_00: So you're just creating content to educate people, for example, or you don't have anything in your business to address the middle of funnel, which is where we want to nurture and keep people engaged and warm them up, trying to get them to that stage of being more ready to actually buy from you.
• 6:40
  SPEAKER_00: So who we generally help with the agency is busy service-based business owners.
• 6:45
  SPEAKER_00: And if there's one thing I've learned is that adding more things to your plate right now, especially with marketing, can seem overwhelming.
• 6:52
  SPEAKER_00: So just know that a lot of these strategies that I teach don't have to be manual.
• 6:58
  SPEAKER_00: A lot of the strategies that we put into place with our website marketing system is actually around creating an automated marketing strategy.
• 7:06
  SPEAKER_00: So you don't have to be creating content and posting all the time and thinking of new topic ideas.
• 7:13
  SPEAKER_00: Even your marketing funnel, addressing top of funnel, middle of funnel, and bottom of funnel, can be essentially automated.
• 7:21
  SPEAKER_00: And all of the other extra things that you're doing around marketing in your business can actually just complement that.
• 7:26
  SPEAKER_00: So how this actually translates into our website marketing system, which is what we install into our clients' businesses, is that firstly, we create traffic strategies and campaigns on channels that are going to capture people at all different stages of their buyer's journey.
• 7:42
  SPEAKER_00: So this is your Google Ads and SEO campaigns and your meta remarketing campaigns.
• 7:47
  SPEAKER_00: So we're using these different channels to get in front of people just in your target market, actively searching for what you offer and are ready to buy.
• 7:56
  SPEAKER_00: So in your target market, top of funnel, actively searching for what you offer, middle of funnel, and then ready to buy, bottom of funnel.
• 8:04
  SPEAKER_00: We drive these people to your website that's set up to convert and essentially take people from being at any one of those stages to becoming a lead.
• 8:14
  SPEAKER_00: And so you get that lead, and it's up to you to then convert them into a client or customer, but you are getting people that are already warm, hot, ready to buy.
• 8:24
  SPEAKER_00: So it's not like you're getting people who need to be convinced of what you offer.
• 8:29
  SPEAKER_00: It's that all of your entire marketing system or your website marketing system has already done the work to warm up everyone inside your marketing funnel to the point of actually wanting to buy.
• 8:40
  SPEAKER_00: So, like I said, marketing does not need to be overcomplicated.
• 8:44
  SPEAKER_00: It can definitely be simple, it can be as automated as possible, and it does not need to be time consuming.
• 8:50
  SPEAKER_00: The whole point of marketing is to take people from not knowing your business to buying from you.
• 8:56
  SPEAKER_00: And so when you can implement a strategy that addresses people in top of funnel, middle of funnel, and bottom of funnel stages of their buyer's journey, it's going to allow you to generate more interest, more engagement, and more leads and sales for your service-based business.
• 9:14
  SPEAKER_00: So if you want to stop guessing and wasting tons of time trying to do it all yourself by setting up a system that addresses all stages of your marketing funnel and buyer's journey using your website and our website marketing system, you can book a free strategy session using the link in the description and I will show you exactly how you can implement this into your business as well.
• 9:38
  SPEAKER_00: But that's all for this episode, and I'll see you next time.
• 9:41
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 9:44
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 9:50
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 9:59
  SPEAKER_00: I'll see you in the next episode.