How One Agency Doubled Revenue Becoming Specialists in a Unique Niche with James Kaye | Ep #619

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Aug 16, 2023 · 22m

Are you resisting the advice to niche down and become a specialist? Do you think niching down means losing opportunities and turning down clients? It's normal to fear a change like this but when you understand your ideal audience, you can't lose. Your ideal prospects will notice that you speak their language and understand their challenges. That leads to building trust and authority as well as a pipeline full of prospects. For one agency, everything changed once they realized they already had tons of success in an uncommon niche. It took time but this agency doubled revenue when they went all…