'Bank customers would say to me, what personalization?': Amdocs' Katie Pagenkopf

Tearsheet Podcast: Exploring Financial Services Together · Apr 26, 2023 · 19m

There’s a lot of talk about personalization being the Holy Grail of banking. Some firms even use the terminology hyper-personalization. But to be honest, few banks actually provide deeply personalized products. With all the tech advancements of the past decade, it’s still mostly one-size-fits-all banking. It’s not necessarily their fault, either. Given the history of banking and data siloed by products, banks can struggle piecing it all together. That’s changing though as creative technology solutions are able to help banks take a more customer centric approach and in doing so, get much…