Latest / Digital Marketing Today
AI Creative Testing, Smarter Launches and Better Email Marketing
In this episode of Digital Marketing Today, we unpack three important shifts transforming how marketers approach SEO, EDMs, Google Ads, Meta advertising, video creative, and campaign launches. First, we explore the new AI-powered creative intelligence partnership between Omnicom and Google in the Middle East. This new approach allows marketers to evaluate video ads before launch using Google’s ABCD framework—Attention, Branding, Connection, and Direction—combined with Omnicom’s own scoring around distinctiveness, innovation, and cultural relevance. The result is a major evolution in digital…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.