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Wayfair Opens MASSIVE Store in Atlanta – Brilliant Strategy or Huge Risk? · Omni Talk Retail

• 0:00
  Wayfair
• 0:00
  plans
• 0:00
  to
• 0:01
  open
• 0:01
  150,000
• 0:02
  square
• 0:02
  foot
• 0:03
  store
• 0:03
  in
• 0:03
  Atlanta
• 0:04
  in
• 0:04
  2026,
• 0:05
  according
• 0:05
  to
• 0:06
  chain
• 0:06
  Storage.
• 0:06
  Yet
• 0:06
  again,
• 0:07
  the
• 0:07
  online
• 0:08
  home
• 0:08
  furnishings
• 0:09
  giant
• 0:09
  will
• 0:09
  open
• 0:09
  its
• 0:10
  second
• 0:10
  large
• 0:10
  format
• 0:11
  store
• 0:11
  at
• 0:11
  the
• 0:11
  District
• 0:12
  at
• 0:12
  Howell
• 0:12
  Mills
• 0:13
  Shopping
• 0:13
  center
• 0:13
  in
• 0:14
  Atlanta.
• 0:14
  Set
• 0:15
  to
• 0:15
  open
• 0:15
  in
• 0:15
  2026,
• 0:16
  the
• 0:16
  150,000
• 0:17
  square
• 0:18
  foot
• 0:18
  space
• 0:18
  will
• 0:18
  offer
• 0:18
  an
• 0:19
  immersive
• 0:19
  one
• 0:20
  stop
• 0:20
  shopping
• 0:20
  destination
• 0:21
  for
• 0:22
  all
• 0:22
  things
• 0:23
  home.
• 0:23
  The
• 0:23
  Atlanta
• 0:24
  store
• 0:24
  will
• 0:24
  mark
• 0:24
  Wayfair's
• 0:25
  second
• 0:25
  large
• 0:26
  format
• 0:26
  location,
• 0:26
  the
• 0:27
  first
• 0:27
  one,
• 0:27
  of
• 0:28
  course,
• 0:28
  opening
• 0:28
  in
• 0:28
  May
• 0:29
  of
• 0:29
  2024
• 0:30
  at
• 0:30
  Eden's
• 0:30
  Plaza
• 0:31
  in
• 0:31
  Wil,
• 0:31
  Illinois.
• 0:33
  And
• 0:33
  the
• 0:33
  Wilmet
• 0:34
  store
• 0:34
  has
• 0:34
  reportedly
• 0:35
  delivered
• 0:35
  outstanding
• 0:36
  results,
• 0:36
  contributing
• 0:37
  to
• 0:37
  sales
• 0:37
  from
• 0:38
  the
• 0:38
  state
• 0:38
  of
• 0:38
  Illinois,
• 0:39
  growing
• 0:39
  more
• 0:39
  than
• 0:40
  15%
• 0:41
  faster
• 0:42
  than
• 0:42
  the
• 0:42
  US
• 0:43
  overall
• 0:44
  from
• 0:44
  the
• 0:44
  store
• 0:45
  launch
• 0:45
  through
• 0:45
  the
• 0:45
  end
• 0:46
  of
• 0:46
  2024,
• 0:47
  Wayfair
• 0:47
  said.
• 0:48
  Chris,
• 0:49
  on
• 0:49
  a
• 0:49
  scale
• 0:49
  of
• 0:49
  one
• 0:49
  to
• 0:50
  10,
• 0:50
  how
• 0:50
  much
• 0:50
  do
• 0:51
  you
• 0:51
  like
• 0:51
  the
• 0:51
  idea
• 0:51
  of
• 0:52
  Wayfair
• 0:53
  expanding
• 0:54
  to
• 0:54
  yet
• 0:54
  another
• 0:55
  large
• 0:55
  format
• 0:56
  store
• 0:56
  for
• 0:56
  Footprint?
• 0:58
  Oh,
• 0:58
  and
• 0:58
  I'm,
• 0:59
  can
• 0:59
  I
• 0:59
  say
• 0:59
  11?
• 1:00
  I
• 1:00
  think,
• 1:00
  I
• 1:01
  don't,
• 1:01
  I
• 1:01
  don't
• 1:01
  know
• 1:01
  if
• 1:01
  there's
• 1:01
  a
• 1:01
  number
• 1:01
  above
• 1:02
  11
• 1:02
  actually,
• 1:03
  you
• 1:03
  know,
• 1:03
  I
• 1:03
  don't
• 1:03
  know,
• 1:03
  but
• 1:04
  Spinal
• 1:04
  Tap
• 1:04
  tapped
• 1:05
  us
• 1:05
  out
• 1:05
  at
• 1:05
  11,
• 1:06
  but.
• 1:06
  I
• 1:06
  think
• 1:06
  I
• 1:06
  would
• 1:06
  say
• 1:06
  11
• 1:07
  is
• 1:07
  appropriate.
• 1:07
  Sure,
• 1:08
  sure.
• 1:08
  Yeah.
• 1:09
  Tell
• 1:09
  us
• 1:09
  why.
• 1:11
  And
• 1:11
  you
• 1:11
  know,
• 1:11
  and
• 1:11
  you
• 1:12
  know,
• 1:12
  I
• 1:12
  mean,
• 1:12
  you
• 1:12
  know
• 1:13
  this
• 1:13
  better
• 1:13
  than
• 1:13
  anybody
• 1:14
  probably
• 1:14
  on
• 1:14
  a,
• 1:15
  on
• 1:15
  a
• 1:15
  degree
• 1:15
  that
• 1:15
  I
• 1:15
  probably
• 1:16
  won't
• 1:16
  even
• 1:16
  share
• 1:16
  on
• 1:16
  this
• 1:17
  podcast.
• 1:17
  But
• 1:18
  you
• 1:18
  know,
• 1:18
  I've
• 1:18
  got
• 1:18
  a
• 1:18
  little,
• 1:19
  there's
• 1:19
  a
• 1:19
  little
• 1:19
  Walton
• 1:19
  Wayfair
• 1:20
  history
• 1:20
  going
• 1:20
  back
• 1:21
  here.
• 1:21
  So
• 1:21
  after
• 1:21
  we
• 1:21
  finished
• 1:22
  up,
• 1:23
  yeah,
• 1:23
  after
• 1:24
  we
• 1:24
  finish
• 1:24
  up
• 1:24
  our
• 1:24
  store
• 1:24
  of
• 1:24
  the
• 1:24
  future
• 1:25
  work.
• 1:25
  This
• 1:25
  was
• 1:25
  back
• 1:25
  in
• 1:26
  2017.
• 1:26
  So
• 1:26
  eight
• 1:27
  years
• 1:27
  ago,
• 1:28
  I
• 1:28
  met
• 1:28
  with
• 1:29
  Wayfair
• 1:29
  CEO
• 1:29
  Nerdshine
• 1:30
  and
• 1:31
  talked
• 1:31
  to
• 1:31
  him
• 1:31
  about
• 1:32
  heading
• 1:32
  up
• 1:32
  his
• 1:32
  physical
• 1:32
  store
• 1:33
  efforts.
• 1:33
  And
• 1:33
  at
• 1:33
  the
• 1:33
  time,
• 1:33
  I'll
• 1:34
  never
• 1:34
  forget
• 1:34
  it,
• 1:34
  I
• 1:35
  was
• 1:35
  very
• 1:36
  bullish
• 1:36
  on
• 1:36
  them
• 1:37
  going
• 1:37
  after
• 1:37
  IKEA
• 1:38
  directly
• 1:38
  with
• 1:38
  a
• 1:39
  larger
• 1:39
  format
• 1:40
  store
• 1:40
  because
• 1:41
  of
• 1:41
  their,
• 1:41
  their
• 1:42
  distribution
• 1:42
  network
• 1:43
  and
• 1:43
  their
• 1:43
  expansive
• 1:44
  esthetics
• 1:45
  that
• 1:45
  they
• 1:45
  could
• 1:45
  offer
• 1:45
  their
• 1:46
  consumer
• 1:46
  relative
• 1:46
  to
• 1:46
  Ikea.
• 1:47
  And
• 1:48
  he
• 1:48
  thought,
• 1:49
  he
• 1:49
  thought
• 1:49
  I
• 1:49
  was
• 1:49
  nuts.
• 1:50
  Like,
• 1:50
  he
• 1:50
  thought
• 1:50
  I
• 1:50
  was
• 1:50
  crazy.
• 1:51
  He
• 1:51
  literally
• 1:52
  laughed
• 1:52
  when
• 1:52
  I
• 1:52
  told
• 1:52
  him.
• 1:53
  Was
• 1:53
  it
• 1:53
  from
• 1:53
  that
• 1:54
  idea
• 1:54
  or
• 1:54
  just
• 1:54
  you,
• 1:55
  your
• 1:55
  personality?
• 1:56
  No,
• 1:56
  I,
• 1:57
  it
• 1:57
  was
• 1:57
  that
• 1:57
  idea.
• 1:57
  It's
• 1:58
  like
• 1:58
  he
• 1:58
  was
• 1:58
  b.
• 1:58
  He's
• 1:59
  basically
• 1:59
  like,
• 1:59
  no
• 2:00
  way.
• 2:00
  Well
• 2:00
  now
• 2:00
  he's
• 2:00
  like,
• 2:01
  no,
• 2:01
  no,
• 2:01
  we're
• 2:01
  going
• 2:02
  to
• 2:02
  go
• 2:02
  small,
• 2:02
  we're
• 2:03
  going
• 2:03
  to
• 2:03
  go
• 2:03
  small,
• 2:03
  we're
• 2:04
  going
• 2:04
  to
• 2:04
  experiment.
• 2:04
  I'm
• 2:04
  like,
• 2:04
  fine,
• 2:05
  you
• 2:05
  can
• 2:05
  do
• 2:05
  that,
• 2:05
  but
• 2:05
  it's
• 2:05
  not
• 2:05
  going
• 2:06
  to
• 2:06
  work.
• 2:06
  And
• 2:07
  here
• 2:07
  we
• 2:07
  are
• 2:07
  eight
• 2:08
  years
• 2:08
  later
• 2:08
  and
• 2:09
  the
• 2:10
  idea
• 2:10
  appears
• 2:10
  to
• 2:10
  be
• 2:11
  working.
• 2:11
  People
• 2:11
  are.
• 2:12
  Here's
• 2:12
  the
• 2:12
  other
• 2:12
  thing
• 2:13
  I
• 2:13
  asked
• 2:13
  Placer
• 2:14
  AI
• 2:14
  to
• 2:14
  pull
• 2:14
  some
• 2:14
  data
• 2:14
  for
• 2:15
  me
• 2:15
  on
• 2:15
  this.
• 2:15
  People
• 2:15
  are
• 2:16
  lingering
• 2:16
  in
• 2:16
  this
• 2:16
  store
• 2:16
  longer.
• 2:17
  They're
• 2:17
  lingering
• 2:17
  in
• 2:17
  the
• 2:18
  store
• 2:18
  on
• 2:18
  average
• 2:18
  50
• 2:19
  minutes
• 2:19
  compared
• 2:19
  to
• 2:19
  an
• 2:19
  average
• 2:20
  home
• 2:20
  furnishing
• 2:20
  experience
• 2:21
  of
• 2:21
  40
• 2:21
  minutes.
• 2:22
  And
• 2:22
  it
• 2:22
  appears
• 2:23
  to
• 2:23
  be
• 2:23
  driving
• 2:23
  sales
• 2:24
  in
• 2:24
  Illinois
• 2:24
  as
• 2:24
  you
• 2:25
  mentioned.
• 2:25
  And,
• 2:25
  and
• 2:25
  so
• 2:26
  why,
• 2:26
  why,
• 2:27
  why?
• 2:27
  And
• 2:27
  why
• 2:27
  was
• 2:28
  this
• 2:28
  the
• 2:28
  right
• 2:28
  way
• 2:28
  to
• 2:28
  go?
• 2:29
  Because
• 2:29
  furniture
• 2:30
  shopping,
• 2:30
  I've
• 2:30
  said
• 2:31
  this
• 2:31
  a
• 2:31
  thousand
• 2:32
  times
• 2:32
  on
• 2:32
  the
• 2:32
  show
• 2:32
  and
• 2:32
  I
• 2:32
  think
• 2:33
  you're
• 2:33
  finally
• 2:33
  coming
• 2:33
  around
• 2:34
  to
• 2:34
  it
• 2:34
  a
• 2:34
  because
• 2:34
  I
• 2:34
  know
• 2:34
  we've
• 2:35
  had
• 2:35
  some
• 2:35
  debate
• 2:35
  on
• 2:35
  this,
• 2:36
  but
• 2:36
  it's
• 2:37
  a
• 2:37
  big
• 2:37
  freaking
• 2:38
  chore
• 2:38
  that's
• 2:38
  built
• 2:39
  around
• 2:39
  the
• 2:39
  big
• 2:39
  moments
• 2:39
  in
• 2:40
  your
• 2:40
  life.
• 2:40
  And
• 2:41
  Wayfair
• 2:41
  has
• 2:41
  a
• 2:41
  ton
• 2:42
  of
• 2:42
  breath
• 2:42
  and
• 2:42
  variety
• 2:43
  that
• 2:43
  it
• 2:43
  can
• 2:43
  offer
• 2:44
  to
• 2:44
  help
• 2:44
  people
• 2:45
  get
• 2:45
  this
• 2:45
  chore
• 2:46
  done.
• 2:47
  So
• 2:47
  keep
• 2:47
  in
• 2:47
  mind,
• 2:47
  here's
• 2:48
  the
• 2:48
  other
• 2:48
  point.
• 2:48
  Wayfair
• 2:49
  sales
• 2:49
  base,
• 2:50
  I
• 2:50
  hadn't
• 2:50
  thought
• 2:51
  about
• 2:51
  this
• 2:51
  in
• 2:51
  a
• 2:51
  while.
• 2:51
  Wayfair
• 2:52
  sales
• 2:52
  base
• 2:53
  is
• 2:53
  $12
• 2:54
  billion.
• 2:54
  A
• 2:55
  15%
• 2:56
  uplift
• 2:57
  from
• 2:57
  the
• 2:57
  right
• 2:57
  store
• 2:58
  concept
• 2:58
  on
• 2:59
  that
• 2:59
  base
• 2:59
  only
• 3:00
  adds
• 3:00
  to
• 3:00
  that.
• 3:01
  And
• 3:01
  so
• 3:01
  quite
• 3:01
  honestly,
• 3:02
  50%
• 3:02
  feels
• 3:02
  low
• 3:03
  actually
• 3:03
  too
• 3:03
  when
• 3:03
  you
• 3:03
  think
• 3:03
  about
• 3:04
  physical
• 3:04
  versus
• 3:05
  digital
• 3:05
  commerce,
• 3:05
  you
• 3:06
  know,
• 3:06
  in
• 3:06
  the
• 3:06
  long
• 3:06
  run.
• 3:07
  So
• 3:08
  net
• 3:08
  net,
• 3:09
  I
• 3:09
  love
• 3:09
  it.
• 3:10
  And
• 3:10
  I
• 3:10
  would
• 3:10
  say
• 3:10
  my
• 3:11
  one
• 3:11
  final
• 3:11
  closing
• 3:12
  thought
• 3:12
  I
• 3:12
  got
• 3:12
  to
• 3:12
  get
• 3:12
  the
• 3:13
  dig
• 3:13
  into
• 3:13
  is
• 3:13
  I'd
• 3:13
  say
• 3:14
  to
• 3:14
  my
• 3:14
  buddy
• 3:14
  Nerd,
• 3:15
  why
• 3:15
  the
• 3:15
  heck
• 3:16
  did
• 3:16
  it
• 3:16
  take
• 3:16
  you
• 3:16
  so
• 3:16
  long?
• 3:17
  Like
• 3:17
  why,
• 3:17
  why
• 3:17
  are
• 3:17
  we,
• 3:18
  why
• 3:18
  are
• 3:18
  we,
• 3:18
  why
• 3:18
  are
• 3:18
  we
• 3:19
  waiting
• 3:19
  here
• 3:19
  eight
• 3:19
  years
• 3:20
  to
• 3:20
  see
• 3:20
  this
• 3:20
  when
• 3:20
  the
• 3:21
  idea
• 3:21
  was
• 3:21
  there
• 3:22
  beforehand?
• 3:22
  But
• 3:22
  anyway,
• 3:23
  maybe
• 3:23
  because
• 3:24
  they
• 3:24
  had
• 3:24
  it.
• 3:24
  They
• 3:24
  had
• 3:25
  the
• 3:25
  same
• 3:25
  curse
• 3:25
  that
• 3:26
  everybody
• 3:26
  has
• 3:26
  been
• 3:26
  in
• 3:26
  where
• 3:27
  they
• 3:27
  thought
• 3:27
  that
• 3:27
  their
• 3:27
  independent
• 3:28
  owned
• 3:28
  brands
• 3:29
  meant
• 3:29
  more
• 3:29
  to
• 3:29
  people
• 3:30
  than
• 3:30
  they
• 3:30
  really
• 3:31
  do
• 3:31
  too.
• 3:31
  I
• 3:31
  mean
• 3:32
  that
• 3:32
  was
• 3:32
  the
• 3:32
  thing
• 3:32
  you.
• 3:33
  They
• 3:33
  went
• 3:33
  into
• 3:33
  those
• 3:34
  all
• 3:34
  modern
• 3:34
  and
• 3:34
  like
• 3:35
  small
• 3:35
  format
• 3:35
  stores
• 3:36
  thinking
• 3:36
  that
• 3:36
  people
• 3:37
  would
• 3:37
  recognize
• 3:37
  those
• 3:37
  Wayfair
• 3:38
  brands
• 3:39
  but.
• 3:39
  Or
• 3:39
  not,
• 3:39
  I
• 3:40
  don't
• 3:40
  know.
• 3:40
  But
• 3:40
  I
• 3:41
  think
• 3:41
  it
• 3:41
  was
• 3:41
  more
• 3:41
  than
• 3:41
  that.
• 3:42
  I
• 3:42
  think
• 3:42
  it
• 3:42
  was
• 3:42
  more
• 3:42
  like
• 3:42
  they're
• 3:42
  very
• 3:43
  left
• 3:43
  brain
• 3:43
  organization,
• 3:44
  very
• 3:44
  E
• 3:44
  commerce
• 3:44
  centric.
• 3:45
  They
• 3:45
  just
• 3:45
  want
• 3:45
  to
• 3:45
  dip
• 3:46
  their
• 3:46
  toe
• 3:46
  in
• 3:46
  experimen
• 3:46
  experiment
• 3:47
  in
• 3:47
  Whereas
• 3:47
  at
• 3:47
  the
• 3:47
  end
• 3:48
  of
• 3:48
  the
• 3:48
  day
• 3:48
  to
• 3:48
  have
• 3:48
  a
• 3:48
  physical
• 3:49
  concept
• 3:49
  that
• 3:49
  works,
• 3:50
  you
• 3:50
  have
• 3:50
  to
• 3:50
  have
• 3:50
  a
• 3:51
  point
• 3:51
  of
• 3:51
  view.
• 3:51
  You
• 3:52
  have
• 3:52
  to
• 3:52
  have
• 3:52
  a
• 3:52
  reason
• 3:52
  why
• 3:53
  you
• 3:53
  can't
• 3:53
  just
• 3:54
  experiment
• 3:54
  piecemeal.
• 3:55
  You've
• 3:55
  got
• 3:55
  to
• 3:55
  come
• 3:55
  up
• 3:55
  with
• 3:55
  the
• 3:56
  whole
• 3:56
  concept.
• 3:57
  Sounds
• 3:57
  like
• 3:57
  they've
• 3:58
  done
• 3:58
  that.
• 3:58
  They're
• 3:58
  refining
• 3:59
  it.
• 3:59
  I
• 3:59
  can't
• 4:00
  wait
• 4:00
  to
• 4:00
  see
• 4:00
  it.
• 4:00
  You've
• 4:00
  seen
• 4:01
  it
• 4:01
  in
• 4:01
  Chicago.
• 4:02
  So
• 4:02
  I
• 4:02
  mean,
• 4:03
  what's
• 4:03
  your
• 4:03
  take
• 4:03
  here?
• 4:04
  I
• 4:04
  listen,
• 4:04
  I
• 4:05
  think
• 4:05
  that
• 4:05
  the
• 4:06
  most
• 4:06
  important
• 4:07
  thing
• 4:07
  here,
• 4:07
  which
• 4:07
  is
• 4:08
  kind
• 4:08
  of
• 4:08
  again
• 4:08
  like
• 4:09
  just
• 4:09
  a
• 4:09
  no
• 4:09
  duh
• 4:10
  analysis
• 4:11
  is
• 4:11
  that
• 4:12
  this
• 4:12
  fills
• 4:12
  a
• 4:13
  very
• 4:13
  Important
• 4:13
  white
• 4:14
  space
• 4:14
  in
• 4:14
  the
• 4:14
  furniture
• 4:15
  market
• 4:15
  where
• 4:16
  if
• 4:16
  you
• 4:16
  are
• 4:17
  a
• 4:17
  person
• 4:17
  shopping
• 4:18
  for
• 4:18
  well
• 4:18
  designed
• 4:19
  furniture
• 4:20
  right
• 4:20
  now,
• 4:20
  it's
• 4:21
  either
• 4:21
  Ikea,
• 4:22
  where
• 4:22
  you're
• 4:22
  getting
• 4:23
  cheap
• 4:23
  stuff
• 4:23
  that's
• 4:23
  not
• 4:24
  going
• 4:24
  to
• 4:24
  last
• 4:24
  a
• 4:24
  long
• 4:25
  time
• 4:25
  but
• 4:25
  looks
• 4:25
  good,
• 4:26
  or
• 4:26
  you're
• 4:26
  going
• 4:27
  in
• 4:27
  the
• 4:27
  opposite
• 4:27
  direction
• 4:28
  and
• 4:28
  you
• 4:28
  have,
• 4:28
  you
• 4:29
  know,
• 4:29
  West
• 4:29
  Elm,
• 4:30
  Ashley
• 4:31
  Furniture
• 4:31
  Restoration
• 4:32
  Hardware,
• 4:33
  or
• 4:33
  you
• 4:33
  have
• 4:34
  to
• 4:34
  go
• 4:34
  to
• 4:34
  Marketplace
• 4:35
  really
• 4:35
  right
• 4:35
  now,
• 4:35
  like
• 4:36
  to
• 4:36
  get
• 4:36
  used
• 4:37
  versions
• 4:37
  of
• 4:37
  the
• 4:38
  high
• 4:38
  quality
• 4:38
  stuff.
• 4:39
  There's
• 4:40
  nowhere
• 4:40
  that
• 4:40
  you
• 4:40
  can
• 4:41
  go
• 4:41
  with
• 4:41
  confidence.
• 4:42
  Like,
• 4:43
  there's
• 4:43
  still
• 4:43
  a
• 4:43
  lot
• 4:43
  of
• 4:43
  people
• 4:44
  who
• 4:44
  will
• 4:44
  not
• 4:44
  buy
• 4:45
  a
• 4:45
  couch
• 4:46
  on
• 4:46
  Wayfair.
• 4:47
  Like
• 4:47
  they
• 4:47
  just
• 4:47
  don't
• 4:47
  want
• 4:48
  it.
• 4:48
  They're
• 4:48
  not
• 4:48
  going
• 4:48
  to.
• 4:48
  It's
• 4:48
  still
• 4:49
  a
• 4:49
  price
• 4:49
  point
• 4:49
  that's
• 4:50
  high
• 4:50
  enough
• 4:50
  to
• 4:51
  not
• 4:51
  give
• 4:51
  them
• 4:51
  the
• 4:51
  confidence
• 4:52
  and
• 4:52
  the
• 4:53
  hassle
• 4:53
  really.
• 4:53
  Like
• 4:54
  the
• 4:54
  convenience
• 4:54
  is
• 4:54
  the
• 4:54
  second
• 4:55
  part.
• 4:55
  Like
• 4:56
  not
• 4:56
  only
• 4:56
  is
• 4:57
  this
• 4:57
  stuff
• 4:57
  like
• 4:58
  assembled
• 4:59
  in
• 4:59
  most
• 4:59
  cases
• 5:00
  like,
• 5:00
  or,
• 5:01
  or
• 5:01
  you
• 5:01
  just
• 5:01
  have
• 5:02
  to
• 5:02
  screw
• 5:02
  like
• 5:02
  legs
• 5:03
  on.
• 5:03
  If
• 5:03
  you're
• 5:03
  thinking
• 5:03
  about
• 5:04
  like
• 5:04
  a
• 5:04
  couch
• 5:04
  from
• 5:04
  Wayfair
• 5:06
  versus
• 5:07
  the
• 5:07
  Ikea
• 5:07
  alternative
• 5:08
  of
• 5:08
  spending
• 5:09
  the
• 5:09
  whole
• 5:09
  afternoon
• 5:09
  like,
• 5:10
  no,
• 5:10
  no,
• 5:10
  no,
• 5:10
  no.
• 5:10
  This
• 5:10
  is
• 5:11
  serving
• 5:11
  a
• 5:11
  need
• 5:12
  for
• 5:12
  well
• 5:12
  designed
• 5:12
  furniture
• 5:13
  at
• 5:13
  a
• 5:13
  middle
• 5:14
  the
• 5:14
  road
• 5:14
  price
• 5:14
  point.
• 5:15
  And
• 5:15
  it's
• 5:16
  more
• 5:16
  convenient.
• 5:16
  Like
• 5:17
  you
• 5:17
  can
• 5:17
  take
• 5:17
  some
• 5:17
  of
• 5:17
  this
• 5:17
  stuff
• 5:18
  home
• 5:18
  same
• 5:18
  day.
• 5:19
  You
• 5:19
  also
• 5:19
  could
• 5:19
  return
• 5:20
  it
• 5:20
  to
• 5:20
  the
• 5:21
  store
• 5:21
  same
• 5:21
  day.
• 5:21
  Like,
• 5:22
  it's
• 5:22
  no
• 5:22
  wonder
• 5:23
  that
• 5:23
  they're
• 5:23
  able
• 5:23
  to
• 5:23
  do
• 5:24
  a
• 5:24
  good
• 5:25
  business
• 5:25
  that
• 5:25
  we're
• 5:25
  seeing
• 5:26
  a
• 5:26
  15%
• 5:26
  increase
• 5:27
  in,
• 5:27
  in
• 5:27
  sales
• 5:28
  in
• 5:28
  Illinois
• 5:29
  alone.
• 5:30
  And
• 5:30
  then
• 5:30
  the
• 5:30
  last
• 5:31
  part
• 5:31
  too,
• 5:31
  that
• 5:32
  I,
• 5:32
  I
• 5:32
  don't
• 5:32
  know
• 5:33
  for
• 5:33
  sure,
• 5:33
  but
• 5:33
  I'm
• 5:34
  curious
• 5:34
  and
• 5:34
  we'll
• 5:35
  talk
• 5:35
  to
• 5:36
  Fiona
• 5:36
  Tan
• 5:36
  on
• 5:37
  my
• 5:37
  panel
• 5:37
  next
• 5:37
  week
• 5:37
  at
• 5:38
  Shop
• 5:38
  Talk.
• 5:38
  But
• 5:39
  I'm
• 5:39
  also
• 5:39
  wondering
• 5:39
  if
• 5:40
  they
• 5:40
  aren't
• 5:40
  able
• 5:41
  to
• 5:41
  now
• 5:41
  correlate
• 5:42
  data
• 5:42
  from
• 5:42
  in
• 5:43
  store.
• 5:43
  Like
• 5:44
  somebody
• 5:44
  actually
• 5:44
  sitting
• 5:45
  on
• 5:45
  the
• 5:45
  couch
• 5:45
  with
• 5:45
  like
• 5:46
  the
• 5:46
  online
• 5:46
  reviews
• 5:47
  for
• 5:47
  something.
• 5:48
  Like
• 5:48
  why
• 5:48
  didn't
• 5:49
  somebody
• 5:49
  buy
• 5:50
  the
• 5:50
  couch
• 5:50
  in
• 5:50
  the
• 5:51
  store
• 5:51
  and
• 5:51
  why?
• 5:52
  Or
• 5:52
  like,
• 5:52
  you
• 5:52
  know,
• 5:52
  if
• 5:53
  the
• 5:53
  reviews
• 5:53
  were
• 5:53
  bad
• 5:54
  online,
• 5:54
  like
• 5:54
  people
• 5:55
  won't
• 5:55
  buy
• 5:55
  that
• 5:55
  thing.
• 5:55
  But
• 5:56
  like,
• 5:56
  how
• 5:56
  can
• 5:56
  they
• 5:57
  take
• 5:57
  the
• 5:57
  data
• 5:57
  from
• 5:57
  what
• 5:58
  people
• 5:58
  are
• 5:58
  experiencing
• 5:59
  and
• 5:59
  what
• 5:59
  their
• 5:59
  habits
• 6:00
  are,
• 6:00
  what
• 6:00
  they're
• 6:00
  buying
• 6:00
  or
• 6:01
  not
• 6:01
  buying
• 6:01
  in
• 6:01
  store
• 6:02
  and
• 6:02
  correlate
• 6:02
  that
• 6:03
  with
• 6:03
  what
• 6:03
  people
• 6:03
  are
• 6:03
  doing
• 6:04
  or
• 6:04
  not
• 6:04
  doing
• 6:05
  on
• 6:05
  the
• 6:05
  website?
• 6:06
  That's
• 6:06
  something
• 6:06
  that
• 6:07
  I
• 6:07
  wonder
• 6:07
  like
• 6:08
  as
• 6:08
  AI
• 6:09
  comes
• 6:09
  into
• 6:09
  the
• 6:09
  fold
• 6:10
  and
• 6:10
  helps
• 6:10
  people
• 6:10
  like
• 6:11
  distill
• 6:12
  this
• 6:12
  information,
• 6:12
  like
• 6:13
  will
• 6:13
  they
• 6:13
  be
• 6:13
  able
• 6:13
  to
• 6:14
  improve
• 6:14
  their
• 6:14
  omnichannel
• 6:15
  operation
• 6:15
  overall
• 6:16
  because
• 6:16
  they
• 6:17
  have
• 6:17
  both
• 6:17
  data
• 6:18
  sources
• 6:18
  to
• 6:18
  support,
• 6:19
  you
• 6:19
  know,
• 6:19
  the
• 6:20
  sales
• 6:20
  or
• 6:21
  lack
• 6:22
  thereof
• 6:22
  of
• 6:23
  their
• 6:23
  products.
• 6:24
  Yeah,
• 6:24
  and
• 6:24
  I
• 6:25
  can
• 6:25
  tell
• 6:25
  you
• 6:25
  don't
• 6:25
  even
• 6:25
  need
• 6:25
  AI
• 6:26
  for
• 6:26
  that.
• 6:26
  I
• 6:26
  mean,
• 6:26
  I
• 6:26
  was
• 6:26
  doing
• 6:26
  that
• 6:27
  back
• 6:27
  at
• 6:27
  Target
• 6:27
  with
• 6:27
  a
• 6:28
  project
• 6:28
  called
• 6:28
  Digital
• 6:28
  Denver
• 6:29
  where
• 6:29
  we
• 6:29
  just
• 6:29
  did
• 6:29
  showroom
• 6:30
  of
• 6:30
  lawn
• 6:31
  and
• 6:31
  patio
• 6:31
  furniture
• 6:31
  and
• 6:32
  the
• 6:32
  items
• 6:32
  put
• 6:32
  in
• 6:32
  the
• 6:33
  store
• 6:33
  immediately
• 6:33
  exploded
• 6:34
  online.
• 6:34
  So.
• 6:35
  So
• 6:35
  yes,
• 6:35
  you
• 6:36
  should
• 6:36
  be
• 6:36
  able
• 6:36
  to
• 6:36
  correlate
• 6:36
  your
• 6:36
  data
• 6:37
  for
• 6:37
  what
• 6:37
  you're
• 6:37
  showing
• 6:37
  in
• 6:38
  store
• 6:38
  and
• 6:38
  if
• 6:38
  it's
• 6:38
  not
• 6:39
  getting
• 6:39
  a
• 6:39
  bump
• 6:39
  online,
• 6:40
  get
• 6:40
  it
• 6:40
  the
• 6:40
  hell
• 6:40
  out
• 6:40
  of
• 6:41
  the
• 6:41
  store
• 6:41
  as
• 6:41
  quickly
• 6:41
  as
• 6:42
  possible
• 6:42
  and
• 6:42
  replace
• 6:42
  it
• 6:42
  with
• 6:43
  something
• 6:43
  else.
• 6:43
  So
• 6:44
  yeah,
• 6:44
  there's
• 6:44
  just
• 6:44
  so
• 6:45
  many,
• 6:45
  there's
• 6:45
  so
• 6:46
  many
• 6:46
  smart
• 6:46
  ways
• 6:47
  that,
• 6:47
  you
• 6:47
  know,
• 6:47
  a
• 6:47
  store
• 6:48
  can
• 6:48
  amplify
• 6:49
  your
• 6:49
  experience.
• 6:49
  The
• 6:50
  one
• 6:50
  caveat
• 6:50
  I'd
• 6:50
  have
• 6:50
  about
• 6:50
  the
• 6:50
  story
• 6:51
  is
• 6:51
  like
• 6:51
  the
• 6:51
  15%
• 6:52
  sales
• 6:52
  lift
• 6:53
  on
• 6:53
  why
• 6:53
  the
• 6:53
  store
• 6:53
  is
• 6:54
  working
• 6:54
  seems
• 6:54
  a
• 6:54
  little
• 6:55
  bit
• 6:55
  thin
• 6:56
  to
• 6:56
  me.
• 6:57
  Because
• 6:57
  you
• 6:57
  want
• 6:57
  the
• 6:58
  store
• 6:58
  to
• 6:58
  work
• 6:58
  on
• 6:58
  its
• 6:58
  own,
• 6:59
  you
• 6:59
  know,
• 6:59
  as,
• 7:00
  as
• 7:00
  well
• 7:00
  as
• 7:01
  for
• 7:01
  it
• 7:01
  to
• 7:01
  work
• 7:01
  in
• 7:01
  the
• 7:01
  long
• 7:02
  term.
• 7:02
  So
• 7:02
  you've
• 7:02
  got
• 7:02
  to
• 7:02
  figure
• 7:03
  out
• 7:03
  how
• 7:03
  to
• 7:03
  make
• 7:03
  it
• 7:03
  a
• 7:03
  profitable
• 7:04
  venture
• 7:04
  in
• 7:05
  and
• 7:05
  of
• 7:05
  itself.
• 7:05
  Otherwise
• 7:05
  it'll
• 7:06
  be
• 7:06
  too
• 7:06
  expensive
• 7:06
  to
• 7:07
  operate.
• 7:07
  So
• 7:07
  that's
• 7:08
  the
• 7:08
  one
• 7:08
  part.
• 7:08
  But
• 7:08
  again,
• 7:08
  it's
• 7:09
  only,
• 7:09
  it's.
• 7:09
  I
• 7:10
  don't
• 7:10
  even
• 7:10
  think
• 7:10
  it's
• 7:10
  been
• 7:10
  open
• 7:10
  a
• 7:11
  year
• 7:11
  yet.
• 7:11
  So
• 7:11
  we'll
• 7:11
  see
• 7:11
  as
• 7:12
  they
• 7:12
  roll
• 7:12
  this
• 7:12
  out
• 7:13
  and
• 7:13
  refine
• 7:13
  the
• 7:13
  concept
• 7:13
  and
• 7:14
  get
• 7:14
  it,
• 7:14
  get
• 7:14
  it
• 7:14
  understood
• 7:15
  more
• 7:15
  fully.