421. #1 Reason Why People Don't Complete Their Purchases During the Holidays

The Product Boss with Jacqueline Snyder · Nov 14, 2022 · 21m

On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?

The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping experience that’s as smooth as possible. And nothing makes a potential customer…