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Stark Reflections on Writing and Publishing EP 003 - Reading Data with Sinead McElhinney from Kobo
Mark interviews Sinead McElhinney, PR Coordinator on the Communications team from Rakuten Kobo in Toronto, Ontario about some interesting reading data that Kobo released near the end of 2017. They discuss the analysis of reading data, understanding core eBook readers better, as well as some of Sinead's favorite things about her role in the book industry.
During the chat, they discuss:
Where she started and how she got her start at Kobo
Her role in marketing and the on-brand customer/reader experience
The double-edged sword of social media
The difference between using social media for personal…
The skinny
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