Latest / The ROI Online Podcast
AI Agents Decide Who Gets Found Before People Do
AI agents aren’t just answering questions anymore. They’re actively shopping, comparing, and filtering options on our behalf, and they’re doing it before we ever see a list of links. We kick things off with a simple problem I had: I needed a new refrigerator, but the real constraint wasn’t features, it was size. By snapping a photo and handing the task to an AI tool, I got a fast, organized shortlist without measuring, clicking, or driving store to store.
That same “agentic search” behavior is already reshaping how people discover businesses. If a billion AI agent searches are happening each…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.