Latest / 70 80 / SETTANTAxOTTANTA: Anni 60-70. Scoppia la passione per i prodotti Mira Lanza. I concorsi fanno vincere biciclette e lavatrici

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SETTANTAxOTTANTA: Anni 60-70. Scoppia la passione per i prodotti Mira Lanza. I concorsi fanno vincere biciclette e lavatrici · 70 80

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  offer. That's simplepractice .com. Welcome to
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  70 per 80, the 7080 .it section that deepens
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  the topics discussed on the portal. I am with
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  journalist Enzo Mauri, who introduces the current
• 1:34
  topic. Good morning, today I am going to talk
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  to you about lucky figures, the Miralanza figures,
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  which were, for many housewives of a few decades
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  ago, an incontainable true passion. In some cases,
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  the order of importance put on top of the cleaning
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  products at home, which were closed. This is
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  because the company founded in Genoa had created
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  an ingenious system to encourage sales that,
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  we must admit, allowed to win important prizes.
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  Ladies and gentlemen, the Dutchman. The Miralanza
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  competitions, which continued from the 50s onwards,
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  allowed, with the collection of points reported
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  on the famous figures, to really win everything,
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  from ferries, to styrofoam, to watches, to batteries,
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  to pots, to bicycles, to kitchens, to gas. Miralanza
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  is always close to you. For example, for the
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  buccato, it brings you a new Hava. La nascita
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  della Mira Lanza risale al 1924, frutto della
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  fusione tra la veneziana fabbrica di candele
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  di mira e la torinese reale manifattura di saponi
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  e candele steari che Fratelli lanza. Dopo le
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  inevitabili vicissitudini legate al secondo conflitto
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  mondiale, negli anni 50 iniziò il lancio della
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  Mira Lanza. Si avviò così la formula di detersivi
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  per lavatrici, fra cui dal 1953 Hava, il più
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  celebre tra i marchi dell 'azienda. What do I
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  say, Bianco? This is worth it! In 1955, the production
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  was concentrated in the Turinese establishments
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  of Rivarolo, toilets, toothbrushes, creams, detergents
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  and liquids, and Mira, in Venice, soap and detergents
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  for bucat. With the opening of the first supermarkets
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  at the end of the 1950s, a special division was
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  born, called commercial Mira Lanza, which controlled
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  the entire commercial organization of sales and
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  distribution between the 62s. In 1965 and 1963
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  there was a real explosion of sales thanks especially
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  to the detergents Hava and Lip and to the super
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  star and tricolor soap products that allowed
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  Miralanza to achieve and hold the leadership
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  in production in Italy for all the 60s. Search
• 3:34
  the page and the group of 7080 .it on Facebook
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  and relive with us your most beautiful years.
• 3:40
  The idea of ​​the figurines was created on September
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  1, 1954. Their value, from 5 to 100 points, was
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  directly proportional to the dimensions of the
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  packages. In fact, Fustini contained them from
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  25 to 100 points. And what magnificent gifts
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  with the figurines of the great collection. The
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  number of figurines could also vary depending
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  on the packages. Flaconi contained one, while
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  Fustini also The first three -by -four -five
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  -by -four -by -six -by -six -by -five figures
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  contained the photo of the product, the instructions
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  on how to use it. The back was brought back to
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  the Russian logo Mira Lanza. The desired prizes
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  were brought back to the catalog provided by
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  the company or to Postal Market from the 1970s.
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  In 1973 arrived the figures of Marianna, the
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  mascot of Postal Market, which could also be
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  added to those Mira Lanza. The value of the Mariannina
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  depended on the fortune from the import spent
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  on the catalog. The bag that the company tied
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  to the orders could contain at least three figurines
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  with a score ranging from 40 to 1 ,000 points.
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  The black calimero bag, the main symbol of the
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  Amiralanza together with the Dutchman and famous
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  protagonist Dike Rosello from 1976 to 1979, spread
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  with the campaign Calimero and monuments of Italy.
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  On the figurines, it was displayed next to the
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  main cultural attractions of our country. In
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  the early 80s was the time of figurines and the
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  trips of the Dutchman accompanied by the famous
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  song Mira Mira Rolandesina sung by Donatella
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  Bianchi, now a journalist, writer and TV host,
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  and by TV spots with protagonist Corrado. From
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  that moment began a gradual decrease of the figurines
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  with a higher value contained in the packages.
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  In November 1988, the then property held by Ferruzzi
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  gave the Admiralty to the German -German Reckitt
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  Beckinser. It was the beginning of the decline
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  that brought the company to a close in 1999.
• 5:40
  Thanks Denzo Mauri for the modern theme. See
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