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Zihla Salinas Arbit, CEO, Yes&
In this episode of the Think Factory Podcast, Zihla Salinas Arbit, CEO of Yes&, discusses how she leads an independent marketing agency through growth, change, and innovation. Zihla shares her experience managing organizational change and integrating eight agencies through mergers and acquisitions, emphasizing the importance of listening, building trust, and getting people on board before implementing major changes. She also reflects on her journey from hands-on client services and marketing into executive leadership, the value of diverse experience in making strategic decisions, and how…
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