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Are AI Influencers Already Influencing You? · On Air with Ryan Seacrest

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  Speaker 1: All right, so you've got AI influencers that are on
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  Speaker 1: TikTok and Instagram, and they're essentially not real, but they're
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  Speaker 1: creating connection. They look real. They're attractive. They're responding to stuff,
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  Speaker 1: and they're making money. Some of them may be even
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  Speaker 1: pitching you a product and telling you why a product
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  Speaker 1: is good.
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  Speaker 2: And these brands are creating these AI people. to do
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  Speaker 2: exactly that. And they're gaining followers. They look so real.
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  Speaker 2: So look at the picture. I'm gonna show you this
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  Speaker 2: picture of this AI girl. Okay, this is an example.
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  Speaker 2: And we'll post this for you guys to see as well.
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  Speaker 2: Etana Lopez, okay? She's got pink hair. She's an AI
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  Speaker 2: influencer from Spain. She has 400,000 followers. Okay. And her
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  Speaker 2: creators are reportedly making close to $ 80, 000 per month.
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  Speaker 1: Doing what?
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  Speaker 2: Doing brand deals with her. Just the same way like
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  Speaker 2: we influence or we, you know, hook up with brands
• 0:58
  Speaker 2: and we do our own influencing on Instagram. This is
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  Speaker 2: now happening with AI and brands are now considering like,
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  Speaker 2: do I want a real person or do I want?
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  Speaker 2: To just create my own AI person and then I
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  Speaker 2: don't have to pay them.
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  Speaker 1: In my mind, if they disclose that this is an
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  Speaker 1: AI character, I think I'm okay. I think I'm fine
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  Speaker 1: with that.
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  Speaker 2: And TikTok, Instagram are getting better at acknowledging that and
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  Speaker 2: showing you. Like if you're watching a video, it says
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  Speaker 2: in the corner, this is AI content.
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  Speaker 1: They're making 80 grand a month. They created this person.
• 1:29
  Speaker 1: Good on you.
• 1:30
  Speaker 2: I guess you're right.
• 1:30
  Speaker 1: They found their grind. On Air with Ryan Seacrest. Don't
• 1:35
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• 1:42
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• 1:45
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