Utopia First
Most business plans start in the wrong place. They begin with last year's numbers, add a cautious percentage,and call it ambition. The result is a 5% growth rate dressed up as a strategy. It's not planning, it's budgeting with optimism sprinkled on top.
Utopia First does the opposite. It starts with the life you actually want in ten years, in detail and works backwards to build the business that delivers it. Not what seems achievable. Not what the finance director will sign off. What you actually went into business for in the first place.
In this episode, Tim walks Jo through the full Utopia…
The skinny
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