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408: The Sales Every Day Formula · Unshakeable with Human Design - A Human Design For Business Podcast

0:03
Nicole Laino: I'm your host, Nicole Laino.
0:05
Nicole Laino: I am so happy to be here with you.
0:07
Nicole Laino: I am so excited.
0:09
Nicole Laino: I was coming up with ideas for today's episode, and this is just something that is really on my mind.
0:19
Nicole Laino: It always is.
0:20
Nicole Laino: Because you know what we're calling today's episode?
0:23
Nicole Laino: If you are listening to it, you already know what it's called.
0:26
Nicole Laino: It's called the sales everyday formula.
0:28
Nicole Laino: And this was something that I was working for so long.
0:33
Nicole Laino: I have this, like, dream scenario of like, oh, what would happen?
0:37
Nicole Laino: What would life be like if I were waking up to stripe notifications every morning?
0:42
Nicole Laino: What would life be like if I were just, like, playing with my kid or, like, snuggling my dog and then I just have, like, my phone going off and stripe notifications and I didn't have to do anything.
0:54
Nicole Laino: That's if.
0:55
Nicole Laino: If I rewind a few years ago, that was like the dream scenario that I was working toward was you.
1:03
Nicole Laino: Do I get out of this trap of the daily grind of social media, of creating content every single day and wondering if today will be the day that somebody buys from it or will it get engagement?
1:20
Nicole Laino: Or is this one going to disappear right after I post it?
1:23
Nicole Laino: Because, you know, not enough people liked it within the first hour that it was posted.
1:28
Nicole Laino: Just all of these things.
1:29
Nicole Laino: I hated being so dependent on the algorithm and I hated being so tied to sales, being tied to my momentary activity that if I wasn't doing something today, I probably wasn't going to make money today.
1:46
Nicole Laino: Not new money anyway.
1:48
Nicole Laino: Recurring revenue is something that saves us from a little bit of that for sure.
1:53
Nicole Laino: But then, you know, we still need to bring in new revenue.
1:56
Nicole Laino: I don't want just recurring revenue that I don't feel.
1:59
Nicole Laino: I'm.
1:59
Nicole Laino: I look at my business and I don't feel like it's very healthy if I'm only getting recurring revenue and I don't have any new revenue coming in.
2:07
Nicole Laino: I'm looking at that and saying, something needs to change.
2:10
Nicole Laino: I need to sell some human design readings.
2:12
Nicole Laino: I need to.
2:13
Nicole Laino: I need to put something out there.
2:14
Nicole Laino: I need to shift something.
2:16
Nicole Laino: So maybe it does require some in the moment action from me, but we're at a point where we don't have that problem anymore in my business.
2:23
Nicole Laino: But I remember when I did, and everything that I've built now has been in response to me asking those questions of like, how do I solve for this?
2:32
Nicole Laino: How do I make that happen?
2:34
Nicole Laino: I wonder how that could be possible.
2:37
Nicole Laino: I wonder if that could be true.
2:39
Nicole Laino: Ooh, I like that scenario better.
2:41
Nicole Laino: How could I make that true?
2:44
Nicole Laino: So I actually like.
2:46
Nicole Laino: And, you know, I, I said this recently and someone went and checked me on it and, you know, you can go and do that yourself if you want, but in June, I think I only posted twice on media, and then in July, I only posted one time.
3:01
Nicole Laino: And both of those months, we made over $30,000 in my business.
3:07
Nicole Laino: And that's recurring and new, but we had both and that, you know, that was so without the social media hamster wheel.
3:17
Nicole Laino: And to me, that was success.
3:18
Nicole Laino: I was like, wow, I was able to actually, like, relax and do things with my family this summer and take a step back and still show up for my clients.
3:29
Nicole Laino: Of course, I'm still showing up for my business, but I didn't have to.
3:34
Nicole Laino: The content thing was just not really what I was feeling at the time.
3:39
Nicole Laino: And I kept the show going.
3:41
Nicole Laino: But we did run some.
3:42
Nicole Laino: We even ran some.
3:45
Nicole Laino: Some rerun episodes over the summer as well.
3:47
Nicole Laino: Just a couple to give me a break.
3:50
Nicole Laino: And it felt really good.
3:52
Nicole Laino: It felt really spacious and like I could breathe.
3:56
Nicole Laino: And then, you know what?
3:56
Nicole Laino: It made me excited about writing content and doing things and coming back to the show after.
4:02
Nicole Laino: So.
4:03
Nicole Laino: But most entrepreneurs are in this, like, daily hustle trap.
4:07
Nicole Laino: They are, you know, always feeling like they need to create something new.
4:11
Nicole Laino: They always need to create something brand new, which, that's more of a mindset thing, but every day, showing up on Instagram, and if you don't you think, oh, my God, the.
4:21
Nicole Laino: The sky is falling.
4:22
Nicole Laino: I wonder if I'm going to make any money today, tomorrow, or for this month, you know, and personally, what I don't love about social media is the short lifespan that the content has.
4:35
Nicole Laino: And I'm going to kind of talk to you about in this episode, how we managed to start bringing in, you know, sales every day, how we have stripe notifications going off all the time and how we got our content to have legs.
4:53
Nicole Laino: How do we have.
4:54
Nicole Laino: How do we have this sales machine running even when we're not?
5:00
Nicole Laino: And how do we get the content that we write that we spend so much time on, that we put so much thought into, that we put our energy into.
5:07
Nicole Laino: How do we.
5:08
Nicole Laino: How do we give it the best chance to have people seeing it later and not just like, the day you put it out there and then it dies and goes in a graveyard?
5:18
Nicole Laino: We don't want that.
5:19
Nicole Laino: So that's what I'm really going to cover in this episode.
5:21
Nicole Laino: If you're listening to this and you are interested in this topic even a little bit, please you need to come to the Authority Accelerator masterclass.
5:29
Nicole Laino: It is happening right now.
5:30
Nicole Laino: If you are listening to this, the day that this episode dropped, we are in the middle of it.
5:35
Nicole Laino: But there is time for you to catch up.
5:36
Nicole Laino: If you register by dming me the word masterclass on Instagram, I'm @nicolelainofficial or going to nicolelaino.com forward/masterclass on the web.
5:49
Nicole Laino: You can register there.
5:50
Nicole Laino: We'll send you an email right away with the replay link and then you will get emails reminding you of when the sessions are so you could join us live for any of the remaining ones.
5:58
Nicole Laino: If you get this at all before September 24th when the replays come down and we close up shop for the workshop, then, you know, then please register because we go into depth about this.
6:09
Nicole Laino: I'm going touch on these topics here, but I'm really going to go into depth about how we build out a system like this in the masterclass.
6:17
Nicole Laino: So you're going to want.
6:19
Nicole Laino: And it's free and it's awesome.
6:20
Nicole Laino: It is like my most loved thing outside of this podcast.
6:24
Nicole Laino: People really love that masterclass.
6:26
Nicole Laino: They're never sorry that they signed up.
6:28
Nicole Laino: Okay, so we'll go into depth here, there, but today we're going to dive into just kind of what's really happening and how do we build a business that does make money while we sleep?
6:40
Nicole Laino: How do we do that?
6:42
Nicole Laino: Well, first of all, we have to break that dependency on social media.
6:47
Nicole Laino: We have to have something else.
6:49
Nicole Laino: So if you look at my business and the way that I've built it, I don't, I didn't abandon social media like I'm on there.
6:57
Nicole Laino: We're ha.
6:57
Nicole Laino: We're having a masterclass.
6:59
Nicole Laino: So I've been on there quite a lot lately.
7:02
Nicole Laino: But I, like I said, I took the summer almost all off from posting and I don't like feeling obligated to be on there and I didn't and I don't want to do that.
7:14
Nicole Laino: So I didn't build my business that way.
7:16
Nicole Laino: So while I am not, I didn't throw social media out, my business isn't social media dependent.
7:22
Nicole Laino: It adds gas to the car, it adds fuel, but it does not.
7:28
Nicole Laino: It, it is not what it runs on all the time.
7:32
Nicole Laino: And this is the difference between having.
7:34
Nicole Laino: So that is what I call like a, these are quick burn strategies, like social media.
7:41
Nicole Laino: You know it's going to go on there.
7:42
Nicole Laino: It's either going to pop off or it's going to die.
7:45
Nicole Laino: Very few pop off.
7:47
Nicole Laino: It doesn't have a lot of longevity.
7:49
Nicole Laino: So I recommend and what I found is that having a something that has longevity allows you to do two things.
7:58
Nicole Laino: One, the content lasts longer.
8:01
Nicole Laino: It becomes what I consider semi evergreen.
8:04
Nicole Laino: The content itself is evergreen.
8:07
Nicole Laino: But I have what I call a semi evergreen business because I still do live things to get excitement up, to remind people.
8:16
Nicole Laino: I sell these things to move people into programs and products and services that I provide at certain times en masse.
8:28
Nicole Laino: But I, I, I, I, I didn't build it where it has to be that all the time.
8:34
Nicole Laino: It is semi evergreen where this stuff does exist all the time and there is a way of moving people into it.
8:39
Nicole Laino: We've created the content, we have created the funnels off of the content in a very specific and intentional way so that sales happen regularly.
8:50
Nicole Laino: Right?
8:51
Nicole Laino: And then there's a certain way that you structure your offer suite.
8:56
Nicole Laino: Not everybody is going to buy an $8,000 program every day.
9:00
Nicole Laino: Like that's probably not going to happen.
9:02
Nicole Laino: They're not going to listen to a podcast episode and drop 8gr.
9:05
Nicole Laino: I'm not saying it never happens and I'm sure it happens to lots of people a lot more than it happens to me.
9:11
Nicole Laino: But it's not something that happens.
9:13
Nicole Laino: Those are not the sales that are going off every single day without something else in between.
9:19
Nicole Laino: They're not doing it from straight from a podcast episode.
9:21
Nicole Laino: Usually there's something else that someone has participated in with me before.
9:26
Nicole Laino: They take a big leap like that.
9:29
Nicole Laino: But the key was really to discovering how do we create a small step for them to take so they escalate into something like a higher ticket program.
9:42
Nicole Laino: And this semi evergreen formula is about developing a longer form platform.
9:49
Nicole Laino: So rather than having the quick burn, you know, like flash in the pan kind of content, how do we have content that is out there all the time, that people are finding and able to find all the time that is bingeable.
10:05
Nicole Laino: I really love bingeability.
10:07
Nicole Laino: I make a lot of money off of bingeability.
10:09
Nicole Laino: I build a lot of credibility off of bingeability.
10:12
Nicole Laino: And both of those things are essential to your business.
10:15
Nicole Laino: There's no greater way of building bingeable authority and building authority in your business than a podcast.
10:24
Nicole Laino: Podcasting has changed my life and my business.
10:28
Nicole Laino: This show is the engine of my business.
10:32
Nicole Laino: Why?
10:33
Nicole Laino: Why is it so effective?
10:36
Nicole Laino: Because I go deep with people here and this Goes for all of you transformational coaches out there.
10:42
Nicole Laino: If you sell something that is transformational or personal, if you are an energy coach, if you are a, a, an intuitive guide, if you are a Reiki master, if you are anything where somebody has to kind of confide in you and trust in you, they're probably not going to get that from you.
11:05
Nicole Laino: Where they're like, I'm ready to invest and certainly invest big with you off of like a seven second reel.
11:13
Nicole Laino: I'm not saying it cannot happen.
11:15
Nicole Laino: It's just usually people, there's trust involved and they're trying to figure out, are you my person?
11:20
Nicole Laino: That's difficult to do with somebody who just has text on the screen, you don't hear their voice, there's trending audio in the background and, you know, like maybe a well thought out caption that might get, you might get them into a 55 offer with you though, that might work.
11:38
Nicole Laino: But they're probably going to want to go deeper.
11:41
Nicole Laino: Most people, what we're seeing right now, what's so interesting about right now is people, you know, I have, I have clients a lot of times and people who are, you know, have clarity calls with me and they come to me and they say, you know, well, I have ads running and, you know, so I have this ad and then it runs and, you know, it's.
11:59
Nicole Laino: The CTA is to book a call with me or people will tell me.
12:03
Nicole Laino: I go and I teach in groups and I'm like, well, what's your lead magnet?
12:07
Nicole Laino: What are you pulling them in with?
12:08
Nicole Laino: What's your cta?
12:09
Nicole Laino: And it's like, they're like, oh, well, I give away a call and I'm like, how does that go?
12:13
Nicole Laino: Are they booking the calls?
12:16
Nicole Laino: And they're like, no, and I don't know why.
12:20
Nicole Laino: And it's almost like I'm not single and I haven't been for a very long time.
12:25
Nicole Laino: I'm married.
12:26
Nicole Laino: I'm with my husband for 21 years.
12:28
Nicole Laino: So this is not my own story, but I did used to do this even back when I was single.
12:32
Nicole Laino: But all of my single friends tell me they're like, you know, they meet for a drink first, they don't go to dinner and there's texting involved before they go get a drink with somebody.
12:43
Nicole Laino: I think it's the same thing with business right now.
12:45
Nicole Laino: People want to kind of lurk and listen and have this low touch sort of interaction with you.
12:54
Nicole Laino: Speaking in front of a group and then offering A call might be a far leap for them.
13:01
Nicole Laino: They might be like, whoa, I'm not ready to do that just yet.
13:04
Nicole Laino: Because why?
13:06
Nicole Laino: Because people think, much like dating, that if they get on a call with you're going to sell something to them.
13:12
Nicole Laino: And they might not be ready for that.
13:14
Nicole Laino: So they might be thinking that if I meet him for dinner, then he's going to want me to put out.
13:18
Nicole Laino: And I don't know if I'm really into that.
13:19
Nicole Laino: I don't know if I'm really going to jump into bed with him and then that's going to be uncomfortable.
13:23
Nicole Laino: So I'm just not going to go.
13:24
Nicole Laino: Right.
13:26
Nicole Laino: That's how people feel.
13:27
Nicole Laino: You're inviting them to your route, back to your room.
13:31
Nicole Laino: When you, when you ask them to get on a call, they don't know you like that yet.
13:35
Nicole Laino: They don't like you like that yet.
13:37
Nicole Laino: But you know what's interesting with the Authority accelerator, I offer people a connection call with me before the masterclass starts.
13:48
Nicole Laino: So for the week before, I put out to everybody, hey, if you want to have a 15 minute call with me to just have a quick chat about what you're looking for from the master class and for us to meet, I love to meet these people because I really do.
14:02
Nicole Laino: I love getting a chance to sit down with them and have these chats.
14:05
Nicole Laino: And a lot of people sign up.
14:08
Nicole Laino: You know why?
14:09
Nicole Laino: Because they listen to this show and a lot of them are very excited to get on that call with me.
14:15
Nicole Laino: It's almost jarring to me because they're like, oh, my God, I'm so excited.
14:18
Nicole Laino: I can't believe I'm sitting here with you.
14:20
Nicole Laino: And I'm like, oh, well, thank you.
14:23
Nicole Laino: I appreciate that.
14:25
Nicole Laino: That feels like a lot.
14:26
Nicole Laino: I'm humbled by that and very.
14:27
Nicole Laino: I receive it and I'm very grateful and flattered.
14:32
Nicole Laino: But it's because of this show.
14:34
Nicole Laino: It's because they feel like they know me already.
14:36
Nicole Laino: So it's not a weird thing for me to ask them to hop on a call.
14:40
Nicole Laino: Not everybody takes me up on it, not by a long shot, but a lot of people do.
14:43
Nicole Laino: And we have great conversations.
14:46
Nicole Laino: And then they come to the masterclass and then they are much more engaged and I know what they're looking for.
14:53
Nicole Laino: Helps me craft a masterclass that suits the people sitting in the seats.
14:58
Nicole Laino: I still teach what I teach.
14:59
Nicole Laino: I still have, like, my formulas are the same, the things that I teach are the same.
15:03
Nicole Laino: But the way that I talk about it, that audience might just need Something different from me.
15:07
Nicole Laino: And I don't know that unless they write me back or book one of those calls.
15:12
Nicole Laino: So I get very excited about that.
15:14
Nicole Laino: But they come because they.
15:18
Nicole Laino: I have a bridge.
15:20
Nicole Laino: Why?
15:20
Nicole Laino: Because they binge this show.
15:22
Nicole Laino: They didn't listen to two episodes, they listened to 20.
15:27
Nicole Laino: Some people tell me to be like, I found you on YouTube or I found you know, looking for human design podcasts or whatever they did.
15:36
Nicole Laino: And I found it a few weeks ago.
15:37
Nicole Laino: And I think I've listened to your show every single day.
15:41
Nicole Laino: That's amazing.
15:42
Nicole Laino: Do you know how powerful that is?
15:44
Nicole Laino: Has anyone ever said, I found your Instagram account and I read all of your posts or I watched all of your reels?
15:52
Nicole Laino: Unless you have some highly entertaining reels, I doubt it.
15:56
Nicole Laino: And I doubt that even if they did do that they would be looking to purchase something from you after because you're probably entertaining them if they're on Instagram.
16:06
Nicole Laino: Instagram is not built to hold people's attention for very long.
16:09
Nicole Laino: In fact, that's exactly what it's not built for.
16:12
Nicole Laino: They want you to keep going, to keep staying on the app, have a short attention span.
16:17
Nicole Laino: So you watch something and then you move on to the next thing, and there, you know, you get your dopamine hit.
16:22
Nicole Laino: That's what it's built for.
16:24
Nicole Laino: Podcasts, YouTube, this is where people go to, like, sit down or put their earbuds in and kind of take something in and experience it and experience you.
16:36
Nicole Laino: They're trying you on.
16:40
Nicole Laino: I think you're crazy if you don't give people that opportunity now.
16:43
Nicole Laino: And you're selling stuff.
16:46
Nicole Laino: Not everybody's gonna buy from you.
16:47
Nicole Laino: Certainly not everybody buys from me.
16:49
Nicole Laino: And that's okay.
16:50
Nicole Laino: I'm grateful if you listen.
16:52
Nicole Laino: But my sales have gone up.
16:56
Nicole Laino: People buy from listening to the show.
16:58
Nicole Laino: People buy all the time.
17:00
Nicole Laino: My stripe notifications go off and I don't recognize those names and email addresses when it does.
17:07
Nicole Laino: Sometimes I do, but a lot of times I look at them like, oh, hello.
17:10
Nicole Laino: Thank you.
17:12
Nicole Laino: I say a nice little prayer of gratitude every single time one of them comes in.
17:17
Nicole Laino: Yes.
17:18
Nicole Laino: Thank you.
17:18
Nicole Laino: More, please, to the universe.
17:21
Nicole Laino: The key is to have everything tied together.
17:25
Nicole Laino: And that's what we're going through in the masterclass.
17:29
Nicole Laino: I'm going to show you how to create an ecosystem with your content.
17:33
Nicole Laino: How you have a mix of short form and long form content that doesn't take up more of your time because you're repurposing it.
17:42
Nicole Laino: Why?
17:42
Nicole Laino: Because you.
17:43
Nicole Laino: Long form content with a. I don't want to say formula because I don't want it to sound that rigid, but that is both you and your design and all the things that make you magic and your expertise, but also done so in a way where it ties to your offers and ties to everything.
18:03
Nicole Laino: So every single bit of content, every time you open your mouth and you put something together and you put it out in the world, it's making somebody think, is she the one I want to work with?
18:14
Nicole Laino: Do I want to work with them?
18:16
Nicole Laino: I think I might.
18:18
Nicole Laino: I don't know.
18:19
Nicole Laino: Let me listen to another one.
18:20
Nicole Laino: And they're making their decision.
18:22
Nicole Laino: That's the beauty of it.
18:24
Nicole Laino: Perfectly Aligned offers a strategic message built to sell a platform where they can binge to their heart's content and then a combination of some live stuff to get the juices flowing when they're really needing a push over the fence to make a decision.
18:41
Nicole Laino: That's what we're talking about with Semi Evergreen.
18:43
Nicole Laino: That is the Sales everyday formula.
18:46
Nicole Laino: If you want more of this, I highly recommend coming to the Authority Accelerator Masterclass.
18:51
Nicole Laino: It is a Chef's Kiss masterpiece.
18:54
Nicole Laino: It is.
18:55
Nicole Laino: It is all of this.
18:55
Nicole Laino: I will walk you through the entire formula.
18:58
Nicole Laino: Everything from the energy of building a multi six figure business.
19:04
Nicole Laino: Like what energy do we need to be in?
19:06
Nicole Laino: That contagious energy that fuels you, that gives you momentum, that keeps you from taking two steps forward and one step back.
19:16
Nicole Laino: Energy is what keeps propelling you forward and keeps you progressing.
19:21
Nicole Laino: We're going to go through that.
19:22
Nicole Laino: We're going to go through the all the human design stuff.
19:24
Nicole Laino: We're going to show you how to brand according to your human design, how to activate your gifts, how to own your gifts and how to really use them to elevate your brand and step into your sovereign CEO state.
19:36
Nicole Laino: Okay.
19:37
Nicole Laino: Get you out of that scattered energy and into sovereign.
19:41
Nicole Laino: And then we're going to take you through all the strategy, the strategic message and everything I just told you about building an ecosystem that serves so that you can be making sales every single day.
19:51
Nicole Laino: Okay?
19:52
Nicole Laino: All you have to do to register is go to nicolelaino.com forward/masterclass and register there.
19:57
Nicole Laino: Or DM me the word Masterclass on Instagram.
20:00
Nicole Laino: I am at Nicole Lano official and we will register you right there in the DMs.
20:04
Nicole Laino: Super, super simple.
20:06
Nicole Laino: And if none of that appeals to you, then please just go down to the show notes and click the little link.
20:09
Nicole Laino: We'll magically transport you over there and take care of you over there.
20:13
Nicole Laino: Thank you so much.
20:14
Nicole Laino: I appreciate you as always.
20:16
Nicole Laino: I'm so grateful to you for listening to the show and making it all the way to the end of this episode with me.
20:21
Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
20:28
Nicole Laino: So thanks for letting us help you become unshakable with human design.
20:31
Nicole Laino: We'll see you next time.