Latest / Beyond Marketing - The Podcast.
S6 Ep 15 | Why Exceptional Starts with Uncompromising Standards Ft Bernardo Vasconcelos, Founder of BCO Hair
In this episode of Beyond Marketing, The Podcast, Maira Genovese sits down with Bernardo Vasconcelos, one of the world's most sought-after hairstylists and founder of luxury haircare brand BCO, for an unfiltered conversation about building an empire from nothing, and what it really takes to stay at the top.
From selling Yakult outside his mum's garage salon in São José dos Campos, to washing hair in a bathtub in his studio flat, to flying to Dubai after a single Instagram DM, Bernardo's story is a masterclass in hunger, resilience, and the power of personal brand. They discuss why being busy…
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