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424: Why Therapists Should Pay Attention To LinkedIn

What if you didn’t need to post on LinkedIn every day to build real authority?

For years, the dominant LinkedIn advice has been pretty consistent: post constantly, engage with bigger accounts, chase visibility, and keep feeding the algorithm.

But what if there’s a quieter—and more sustainable—way to use LinkedIn?

In this episode, Mel shares what he’s learned after nearly four years of experimenting with LinkedIn, growing from roughly 400–500 followers to nearly 5,000 and generating more than 700,000 views without posting every day.

More importantly, he explores why LinkedIn may be becoming…

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