DTC Podcast | Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects
Subscribe to DTC Newsletter – https://dtcnews.link/signup Origin owns its entire supply chain. The thread, the brass, the leather, the denim, all of it made or sourced in America, in their own factories. That sounds like a constraint. Justin Parker explains why it is actually the brand’s biggest growth lever. Justin runs e-commerce at Origin, the American-made apparel brand born in jiu-jitsu gear and now backed in part by Jocko Willink. He sits at the intersection of marketing, ops, and manufacturing, and that vantage point is exactly what makes the AI stack so powerful for him…
The skinny
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