
353 母亲节文案翻车史:从家务伪解放、苦难神圣化聊起
本期节目,详细剖析过去几十年,母亲节文案不断进化的五大类翻车典型,我把它们总结为:
1.0 家务奖励型 “送妈妈一个更好用的吸尘器”
2.0 苦难神圣化“妈妈从不喊累。”
3.0 自我感动型 “留学生半夜打电话问母亲怎么做番茄炒蛋”
4.0 蠢爹衬托型 “爸,我妈呢”
5.0 关系身份型 “我妈有两个老公,一个是我爸,一个是欧巴”
最后节目也会探讨什么是好的母亲节文案。
欢迎收听,交流!
参考资料:
《Here's What's Wrong With That Viral "World's Toughest Job" Ad》TIME
《The Wisdom of Our Mothers》By Catherine Pearson Illust - NYTimes
妈妈们的智慧语录:
‘There is no fail. You either win or you learn.’
‘The day starts the night before.’
‘Christmas doesn’t just happen!’
‘I never promised you a rose garden.’
‘Always make new mistakes!’
……欢迎分享补充!
本期BGM:
门童- 江苏路暴躁狂(网易云可搜索“门童”收听更多歌曲~)
严肃喧哗SERIOUS UPROAR:…
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