Latest / None of Your Business Podcast / Visionaries at NY Healthcare: Insights from Renee, Ari, and Gedaliah

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Visionaries at NY Healthcare: Insights from Renee, Ari, and Gedaliah · None of Your Business Podcast

• 0:00
  I just want you to know that I hate you both.
• 0:02
  Yeah. And this just sounds too
• 0:04
  perfect. And no, I'm like, a little
• 0:06
  jealous. You guys can have this very
• 0:09
  unique bond that goes beyond business.
• 0:11
  It seems like it's really crept into your personal life as well
• 0:14
  and you're better for. It none of your business Oshi.
• 0:18
  None of your business, Michael. It's the None of Your Business
• 0:21
  podcast hosted by Michael Anoshi.
• 0:28
  Welcome back everybody to another unforgettable episode of
• 0:32
  the None of Your Business Podcast, of course, sponsored by
• 0:34
  Prime Source. Don't forget to like, subscribe,
• 0:36
  comment, get involved. This time we are featuring our
• 0:40
  second part of the podcast live from the healthcare show where
• 0:45
  we're interviewing operators. Well, she, I'm excited about
• 0:49
  this episode because it takes us to a whole new level.
• 0:53
  We're going to trade shows and we're interviewing the thought
• 0:55
  leaders and industry experts at the shows and we're talking to
• 0:58
  them about their beginning and their experience and anything
• 1:02
  else that may be none of our business.
• 1:03
  Yeah, listen. And it's going to be unscripted,
• 1:05
  unfiltered. We're not giving people a chance
• 1:07
  to prepare because we really want to hear their raw stories.
• 1:11
  We don't want to tap a little bit into how they began and how
• 1:14
  they got started in this, what they're doing today, what
• 1:16
  they're up to, what they plan on doing.
• 1:19
  I want to try to capture it all. And I think people are always
• 1:21
  very interested in hearing when they see someone that's
• 1:24
  successful and someone that's accomplished things, what goes
• 1:27
  on behind the scenes, What don't they know about?
• 1:28
  And Michael, I really hope that we could really bring that part
• 1:31
  out and people and get that message out.
• 1:32
  Well, I love it. I love traveling.
• 1:34
  So I love the idea of going to all these events nationwide and
• 1:37
  hitting up different industries and speaking to thought leaders
• 1:40
  and starting off with our industry, the senior care
• 1:42
  industry. So I'm excited about that.
• 1:44
  And because we're doing that, we're also, we have a welcome to
• 1:48
  a new sponsor of the None of Your Business podcast really.
• 1:50
  Yes, a brand new. Sponsor a brand new sponsor.
• 1:53
  It's not prime sources. It's better be a special
• 1:55
  sponsor. Well, it's a paying sponsor.
• 1:57
  They're getting the first spot. Prime real estate.
• 2:00
  All right. Who is it?
• 2:01
  Guys, Serenity Center, located in Rockland County, is a clinic
• 2:05
  that helps people from all facets of needs in the mental
• 2:09
  health arena. And being that we're in the
• 2:12
  senior care healthcare space, I think it's very apropos that we
• 2:15
  start off with a sponsor. And it's led by none of the the
• 2:17
  Neil Zelman. And it has an amazing team of
• 2:20
  therapists and clinicians that are there to help you in your
• 2:23
  everyday challenges. And guess what?
• 2:25
  Most of it is covered by insurance.
• 2:27
  Nice. Yeah.
• 2:29
  Michael, you and I have been fans of therapy for a long time,
• 2:32
  and now it's being made available to a broader public so
• 2:36
  everybody can benefit from it. So it sounds like something
• 2:38
  awesome. Like you said, it's covered by
• 2:40
  insurance for the most part. You got not a whole lot to lose
• 2:42
  and a tremendous amount to gain. Just Google Serenity Center and
• 2:46
  you'll see what it's all about. All right, here comes our
• 2:48
  episode. OK, our next amazing guest is
• 2:51
  none other than Renee. Renee, I know you don't need a
• 2:54
  major introduction because everyone who's going to be
• 2:56
  watching this probably knows you.
• 2:58
  But for those who are tuning in for the first time, why don't
• 3:01
  you give us a little bit of an introduction?
• 3:03
  Who are you, Renee? Who is Renee?
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  Where did you come from? Outer space many years ago.
• 3:09
  That makes sense. Hi, Renee.
• 3:11
  Prezanski. Hi, Renee.
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  I've been in the nursing home industry for about 20 years now,
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  started when I was 10. So that's how we and you know,
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  started out in the marketing arena, crossed over into
• 3:27
  operations, then was CEO for a company, then I went out and
• 3:31
  bought my own portfolio, actually that was out in the
• 3:35
  Midwest recently sold that portfolio and now I'm with
• 3:38
  Infinite Care in New York. Amazing.
• 3:41
  Loving every minute of. It wait a second, I want to back
• 3:43
  up here. Sure, 'cause you said something
• 3:44
  that you just like glazed by, but I think we need to harp on
• 3:48
  it a little bit. So you.
• 3:50
  Well, I'll. I'll tell you so you were and I
• 3:53
  apologize, I'm very straightforward.
• 3:55
  So you may not, you know, appreciate the way I'm
• 3:58
  presenting this right now, but I actually look at it as a major
• 4:01
  positive is that you we're a nursing home owner and a big
• 4:06
  portfolio. It sounds like that you sold,
• 4:08
  which means that you had a lot of success.
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  We don't see many female nursing home owner, which I think
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  personally is a shame. I think we should see a lot more
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  of it. And we had this discussion,
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  Michael and I on another podcast where I said, I know a family
• 4:22
  member of mine who is a very, has a very big position at a
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  very big large nursing home organization.
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  And I said to him, I I really believe if she wasn't a woman,
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  she'd owned this company because she does everything anyway and
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  she's amazing and she knows more than I don't know most of
• 4:38
  Lakewood knows, but she just hasn't been given old statement.
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  She she hasn't been given the chance, right?
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  She hasn't been given the chance.
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  It's that simple. But you, you went out there and
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  you did it and you did it, which is I think that's fascinating
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  tell. Us, it's a very male dominated
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  world. Obviously, I mean there are many
• 4:54
  women working in it. But like you said, on an
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  executive level, there is a bit of a dearth of, you know,
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  females. And I think it's just, you know,
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  honestly, I didn't look at it as male or female.
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  I was very passionate about what I was doing.
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  I always wanted to go out of my own.
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  I did wait till a little later in my career because I wanted my
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  children to be at a certain point because I know it's
• 5:16
  all-encompassing. So the one thing, you know,
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  biggest advantage men have over women is that they have a wife.
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  They have everything. Not for the record, have a wife.
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  Just putting that out there. So, you know, there's a lot to
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  juggle, but that shouldn't stop a woman.
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  I mean, it's very possible. We're we're multitaskers, we're
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  very organized people. And I think I got the biggest
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  compliment from my son at his OFRA when he said that his
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  friends didn't even realize that I worked.
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  You know, I'm on every class trip.
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  I always had the kids over after school or over, you know,
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  Shabbos, all, all kinds of situations.
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  And that was my priority always. How did you do that?
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  You can still, if you're organized, you can still be a
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  killer businesswoman and prioritize your family.
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  And that was always a calling that was very meaningful to me.
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  But regardless, you know, I was CEO.
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  That was kind of the top of this ceiling for me.
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  And the next level was ownership.
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  And for that, I wanted to wait until my kids were a little
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  older. So I went ahead and did it.
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  By that time I had a lot of exposure to the banks.
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  I had a good track record behind me of being able to turn around
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  distressed facilities and I just went for, but I didn't look at
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  it as a woman in a male dominated field.
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  I looked at it as I'm a businesswoman, I have a good
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  track record. This is what I want to do.
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  I'm driven. I'm going to go get there.
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  I'm a fan. I am a big fan of yours, Renee,
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  I have to tell you, and I'm loving that we're on this
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  podcast together so I can learn more about you.
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  And if somebody else wants to join on the journey and listen,
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  that would be great too. But you started off as a
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  marketer. Go back a little bit.
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  What was your first job? So my first job was director of
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  marketing. It was a group that was in
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  acquisition mode, so they were buying up nursing homes.
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  I transitioned from the pharmaceutical world, so I did
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  have some sales background and I just went into this whole new
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  field called nursing homes and it was great.
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  You know, put a lot of energy into it.
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  And, you know, once you start in marketing, I think it's a
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  natural conversion to start overseeing operations because if
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  you don't sell fluff and you need to understand the market
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  and you know, what people need out there, so you're marketing
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  those very things. You have to make sure that the
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  nursing homes have what it takes to be able to get the market
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  share and the business. So I found myself crossing over
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  and doing clinical programs just, you know, wanting to
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  ameliorate operations so that, again, we can stand out.
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  Above the run, I'm not just there or.
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  Was that a big word? It's an SAT word, guys.
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  Come on. That was easy.
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  But to be able to augment what they were doing currently on the
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  aids, I figured, you know, but to be able to do that, I really
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  couldn't just stay in my lane for marketing.
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  I just had an interest to just go do it myself when it came to
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  areas of operations and clinical that had to be.
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  I knew what had to happen in order for us to gain market
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  share and I kind of knew how to get there.
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  And I like taking a vision. Strategizing is my thing.
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  But more than that, I'm able to kind of see it through till it
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  gets implemented can. You give me an example.
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  Sure. I knew we needed to do a cardiac
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  program, for example, because if you took a look at some of the
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  area competition, there were a lot of different programs.
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  I knew the clinical programs is what get us the the census on
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  the patients. So I met with cardiologists, I
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  made sure we had what's called cardiac telemetry, monitored
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  rehab, which nobody else did, and really was able to set up a
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  program that was the pride of the neighborhood and that's why
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  people came. It was marketable because it was
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  real and we had outcomes. Same with stroke.
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  You know, we had a stroke program.
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  I got the team together, we got CARF accreditation because
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  that's a very well known accrediting organization for the
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  rehab components of our business.
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  I also did a lot of research and we had the first locomotor
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  treadmill training program in our rehab where that's only done
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  typically in hospitals and not in every hospital, only
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  hospitals that have high level acute rehab.
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  So I just, I enjoyed creating programs and a skilled nursing
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  setting that were different than others.
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  And you know, I was the first one also to do telemedicine.
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  Telemedicine with COVID that became so popular.
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  I was doing telemedicine in 2012.
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  The whole point the nursing homes, you want to demonstrate
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  good care. So that's why marketing always
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  crossed over to clinical. If you want to demonstrate good
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  care, you can always be reactive in a way for a patient to to get
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  a temperature is like a temperature or you know have
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  some kind of ailment going on. The labs are coming back, you
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  don't know what to do you send them out to the hospital to be
• 10:09
  able to be on the cutting edge of good care delivery, you have
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  to be proactive. So I love technology that's out
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  there that's able to help us risk stratify patients and be
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  able to kind of understand which patients are on the trajectory
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  to some type of illness coming on so we can catch it early.
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  And that really translates into great outcomes and and good
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  care. So just a lot.
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  This is what I do for fun. I love that what I'm curious,
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  using technology as a basis, what would you like to see in
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  the industry? What's something that you're
• 10:39
  thinking like? You know, it would be great if.
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  Such a great question. So I love to leverage business
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  intelligence, you know, using the proper metrics to see how
• 10:50
  you're performing in any particular area is really
• 10:53
  important because you don't want to, again, you don't want to be
• 10:56
  putting out fires. You want to see how everything
• 10:57
  is performing and you want to focus and hyper focus, I should
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  say, on the areas that are sledgy.
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  So what you want to do is, you know, just have business
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  intelligence. But if you take a look at what's
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  out there, there's so much technology out there, but
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  they're siloed. So what I would love to see,
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  which I've begun to do with my various vendors, but it's like
• 11:19
  pulling teeth a little bit, is just to bring the technology
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  providers together, the software providers together and have
• 11:26
  everybody work together. I want 1 dashboard with all my
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  business intelligence, no matter what area it's defining.
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  And that's really important to me.
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  And I think that's going to overall help the marketplace in
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  general. I love that.
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  I have to tell you, I've seen some companies heading in that
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  direction. Absolutely.
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  And I'm just pushing them further and AI also, there's so
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  much we can gain from AI. It can be your best friend and
• 11:49
  it could be your worst enemy. So as long as you know how to
• 11:52
  leverage AI to the degree that it's solving an efficiency issue
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  because we're a limited amount of people, but if you could
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  deliver the proper data so that a human can make a good
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  decision, that's AI success. So I've been doing a lot of work
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  with AI and really loving it in a lot of disparate areas.
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  I like that. I like that I'm using AIA lot.
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  Oshi, are you using AI? No, no, not at all.
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  No, I'm still, you know, behind on that.
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  I'm very antiquated in that sense.
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  I haven't yet jumped on that bandwagon.
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  I should. I'm Ashish.
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  I won't be afraid. No, I agree.
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  Bold I I probably will, but I just feel like I have so much
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  more to accomplish. And accomplish all of that if AI
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  was helping you, you're probably right.
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  And it's hard in a business where you have people really
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  used to old school. My favorite thing is getting
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  them to wrap their arms around technology and love it.
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  And at first they hate the concept and they're sweating and
• 12:46
  they're. I was the guy.
• 12:48
  I held on to my BlackBerry till someone prided out of my hand
• 12:51
  and I had to go to the iPhone at a certain point.
• 12:53
  But I refused to give up the BlackBerry because that's what I
• 12:56
  knew, that's what I was used to. For me, it was hard to jump into
• 13:00
  something you know. I don't want to just give it.
• 13:01
  I'm a very loyal person. I'm a very loyal person.
• 13:04
  And so I'm loyal to success and to be honest with you, I feel
• 13:09
  like that's what gives my strategy and edge over others
• 13:15
  because people are stuck in their old ways.
• 13:18
  And that's a good thing for me because you have to be able to
• 13:21
  be, you know, just to be able to make that pivot When there's new
• 13:25
  technology, you have to be able to embrace it when there are new
• 13:27
  solutions. You have to be able to
• 13:29
  incorporate it without being scared and to make sure you have
• 13:33
  the team on board. So it really is a good condo.
• 13:37
  It's a success if you don't fear it too much.
• 13:39
  On that note, we've been seeing a lot of young operators getting
• 13:42
  involved in the industry, a lot of young sales reps getting
• 13:45
  involved in the industry. And we've been asking this
• 13:46
  question and I'm excited to hear what you would have to say.
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  Go back to your young self, what would you tell yourself?
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  What would you say would look out for or be careful or be
• 13:56
  weary of? What would that be?
• 13:58
  So I would tell myself, first of all, I'm very impressed with all
• 14:01
  the young people I know. They get a lot of Flack.
• 14:03
  Oh, what are these young people doing in our industry?
• 14:05
  I've been in it for 20 years, and I kind of say the opposite.
• 14:09
  You know, this is an industry that requires a lot of brains.
• 14:12
  There's no age limit or, you know, threshold on brains.
• 14:16
  If you're passionate about a space that takes a lot of
• 14:19
  commitment and a lot of brainpower, I I'm thrilled to
• 14:23
  have all these young people with their energy and the fact that
• 14:25
  they do embrace technology and AI and all these newer things is
• 14:29
  just going to be good for our industry.
• 14:31
  So I'm thrilled to have them on board.
• 14:33
  What I would tell my younger self is just, you know, never
• 14:36
  give up because it's a tough business.
• 14:38
  There are a lot of trials and tribulations.
• 14:42
  The state is always a favorite 1, you know, in terms of not
• 14:46
  being supportive, but rather constantly shining a spotlight
• 14:50
  on what you can do better. But I think if you just can
• 14:53
  continue to focus positively on your accomplishments and just
• 14:58
  surround yourself with a good team and always keep yourself
• 15:02
  upbeat and positive, it's a great industry to be in.
• 15:06
  Renee, what do you do for fun? What do I do for fun?
• 15:08
  This wait, nursing homes is fun. Have you been listening to her
• 15:12
  for the last 10 minutes? Last me.
• 15:15
  Her element right now. I want to know.
• 15:17
  When the takeout. Team, where do you go when you
• 15:20
  when you're going out on a night out, what do you?
• 15:22
  Do very private person Michael in your typical tactics are not
• 15:26
  going to work on me. Well, this is called a None of
• 15:29
  Your Business podcast. So I'm going to say I love you,
• 15:32
  Michael, but it's none of your business.
• 15:35
  I'm pretty. For that, enjoy.
• 15:36
  Honestly I live for my family and I enjoy spending time with
• 15:39
  my family. I value my friends a lot and I
• 15:43
  enjoy carving out as much time with them as possible.
• 15:46
  But I also, like you said, she, I love this space very much and
• 15:51
  the people I work with have become my family.
• 15:54
  So, you know, just being able to rise to the challenge and
• 15:58
  overcome the obstacles that we do together, it's just so
• 16:01
  thrilling. It really satisfies me.
• 16:03
  So yes, OK, that sounds like a. No, no I don't.
• 16:06
  Know answer. But might say it sounds, yeah, I
• 16:08
  have to be honest with you. If I read it on paper, it would
• 16:10
  be like very cliche. But hearing it from you after
• 16:13
  hearing you speak, I know it comes from a true passion and
• 16:16
  your values and. Can I can I ask you something
• 16:18
  else? Sure.
• 16:19
  Let's take healthcare out of the equation.
• 16:21
  Let's just imagine for a moment that healthcare wasn't an
• 16:24
  opportunity for you that you pursued, and you have a chance
• 16:27
  now to do it all over again. Not that you would.
• 16:29
  You're very happy with the path that you chose.
• 16:32
  But if you have to choose another path, what would be in
• 16:35
  another life? Your career choice or something
• 16:38
  else that you would love to do? What else Are you passionate?
• 16:40
  About I think I would naturally gravitate towards healthcare
• 16:43
  because I originally wanted to be a doctor and you know, pre
• 16:48
  Med was my path and then I had children very young.
• 16:51
  So I would say if I had to do it all over again and still not
• 16:54
  change anything and have my children, I probably would have
• 16:57
  gone that path of being a physician.
• 16:59
  But I think that that's why Healthcare is my calling,
• 17:01
  because it allowed me to stay close to that and still feel
• 17:04
  like I'm making an impact on people and making a difference.
• 17:07
  So it was close enough you. Know as a mother you're still a
• 17:11
  part time physician. I absolutely.
• 17:13
  Have you've treated patients? Before I'll tell you exactly how
• 17:16
  to heal and cure everything. I'm sure you will.
• 17:19
  And you know my brother who's a doctor, my sister who's APA, you
• 17:22
  know, they might have something to say about it, but don't
• 17:24
  listen to them. You know what I'm talking.
• 17:25
  About I agree but my wife when she makes makes a diagnosis
• 17:29
  that's what I go about. I don't care what the doctor
• 17:30
  says. Like she knows better.
• 17:32
  Doesn't matter. And I'm the only thing is if she
• 17:33
  starts giving you white powder like as a medication, just
• 17:36
  beware something's up. Make sure you know what's in it.
• 17:38
  Something's. Up I could I I know what you're
• 17:41
  saying. Keep your left eye open.
• 17:43
  Exactly. Exactly.
• 17:44
  But listen, life's about diagnosing lots of things, you
• 17:47
  know, we're all doctors being able to be attuned to what's
• 17:50
  amiss and what we need to fix and what we need to help others
• 17:53
  with and. Yeah, my brother is a a PA so
• 17:58
  he's able to write prescriptions.
• 18:00
  And I thought what that meant was that I now have unlimited
• 18:03
  prescriptions as needed. And if he's a good PA, not so
• 18:06
  much. That's what I found.
• 18:07
  I know him and my sister can hang out together.
• 18:10
  But I I actually think that's not my brother gives me.
• 18:12
  Whatever I want. But I, I have a gripe with this
• 18:14
  because I, I want to air my grievance for a moment.
• 18:17
  My sister, I'm sorry, my wife's sister is an MP so she can also
• 18:21
  write prescriptions. So I'm like, we're good as a
• 18:23
  family. We never have to go see a doctor
• 18:25
  again. Meanwhile, both of them are
• 18:27
  actually very particular about this, that they will never give
• 18:30
  a prescription to anybody in their family with any friends.
• 18:32
  Clinician. And they said just the more
• 18:35
  reason that we're related to you, that we care that we
• 18:37
  actually can't write you a prescription, like go to your
• 18:39
  doctor and and we can't write. But I I feel like it's a little
• 18:43
  much. But one time I'll tell you what,
• 18:45
  one time I had like, you know, a little strep, whatever it was a
• 18:48
  colon. I just wanted AZ pack but I'm
• 18:50
  not asking for hardcore drugs, I'm not asking for real
• 18:52
  narcotics. I want AZ Pak.
• 18:54
  She. Transcription with this.
• 18:56
  Not to say no more than your wife because she should comment
• 18:58
  on this. She probably knows more than me,
• 19:00
  but Z Pak does not really match strep.
• 19:02
  You probably want a penicillin based antibiotic and the reason
• 19:05
  you're loved ones who are P As and then PS won't help you is
• 19:09
  because they have to see what else is going on so they know if
• 19:12
  it's an upper respiratory included with your strep they'll
• 19:15
  give you AZ Pak. You sound just like my brother,
• 19:17
  by the way. Yeah, I got to be honest, old
• 19:19
  you clinician, like, do you want to help yourself or do you want
• 19:21
  a shortcut? If I was able to write
• 19:23
  prescriptions by the way, I would be handing them out under
• 19:25
  the table to friends of mine like.
• 19:27
  Weed is legal but you can't write me AZ Pak prescription.
• 19:30
  No, that don't even help with that, that I know where to go.
• 19:33
  That is completely off topic. None of your for business.
• 19:36
  Don't never touch the stuff, I promise.
• 19:38
  Renee, let me ask you something. You seem like a ball of fun, by
• 19:41
  the way. I feel like we should hang out
• 19:43
  just like, you know, outside of work, even like this is fun.
• 19:45
  She's a fun person. There isn't enough, and I mean
• 19:48
  this, there isn't enough women that are in the industry that
• 19:51
  are carrying weight and that are doing not just real positions,
• 19:55
  but that are in leadership, executive level.
• 19:58
  What can you do to promote more of that?
• 20:00
  I mean, you've done it. You've been there.
• 20:05
  I used to not look at it as, oh, I'm a woman in a Mansfield.
• 20:08
  I was just me, it's me and I'm here with all of you.
• 20:10
  And we're all like, I didn't think of it that way.
• 20:12
  But you know, as the years went on and I've heard people express
• 20:15
  a lot of dissatisfaction with the amount of women and, you
• 20:19
  know, upper level management in, in this industry and ownership,
• 20:23
  etcetera. It's tough.
• 20:24
  It does take a lot of dedication, but I do really work
• 20:28
  hard on encouraging women to go for it.
• 20:31
  And you know, if you are, it's the confidence.
• 20:34
  Also, you need to have the confidence.
• 20:37
  There's nothing wrong with taking the next step and going
• 20:41
  to be an owner operator. You know, I, I made a joke with
• 20:45
  one of the banks. I, I remember, you know, when I
• 20:47
  was looking for financing for my first deal and I said, you know,
• 20:51
  I'm thank you for funding me in spite of the fact that I'm a
• 20:54
  woman. You said that I did and I was
• 20:56
  joking. We might had a couple of I don't
• 20:59
  know what it was a bourbons wine.
• 21:00
  And he said, no, Renee, actually, I, we're funding you
• 21:04
  because you are a woman, because you're, you're you always, you
• 21:08
  know, they followed my career and I've done a lot of speaking
• 21:10
  engagements and they told me, you know, with men, it's great.
• 21:14
  And again, I'm not knocking them at all.
• 21:16
  I don't do that. We're all wonderful, but to be
• 21:18
  able to have the passion for what you do and like to be able
• 21:21
  to ooze passion and live it and breathe it, and to be able to
• 21:25
  also be very driven. And I think we get a bad name
• 21:28
  for being emotional, but men and women are emotional.
• 21:31
  You should be emotional about things that you need to be.
• 21:34
  But I like to say that in business, we really funnel it
• 21:38
  towards that passionate, that word passionate.
• 21:40
  It's not emotion. There's no room for emotion.
• 21:43
  You know, you have to be able to rise to the challenge.
• 21:46
  You have to be able to do a lot of difficult things.
• 21:48
  And it just you be bold, you get it done.
• 21:51
  And guess what? Be fearless.
• 21:54
  Yeah, it's OK to make a mistake as long as you learn from it.
• 21:56
  So. At this show, you had LED a
• 21:59
  round table for women, and how did that go?
• 22:01
  I'm curious. With top wait, I always love to
• 22:04
  see the enthusiasm of women just soaking up, you know, some
• 22:08
  expertise and knowledge. And there's so much that I can
• 22:12
  learn from other women and there's so much that I like to
• 22:14
  teach them as well, just from an experience perspective because
• 22:18
  it empowers them. And I think a lot of women just
• 22:20
  keep the status quo because that's what they're used to.
• 22:23
  And they like to hear from someone who kind of defied the
• 22:27
  odds and looked the male dominated world in the eye and
• 22:32
  said, hey, make room for me and I keep up with me people.
• 22:37
  I, I, I think that you're a great example and I think that
• 22:40
  you really, you know, I'm not going to tell you what to do,
• 22:43
  but I think that you have a really good platform right now
• 22:46
  and you've been there, you've done that, you have the
• 22:48
  experience. And I want my daughter thinking
• 22:50
  about my daughter growing up. Like I want her to know all
• 22:53
  options are available for her. I don't want her to think that
• 22:55
  she's going to have to become an OT or a speech therapist.
• 22:58
  My God, it's so, so limited that in our communities,
• 23:01
  unfortunately, they may be held down because you're a woman and
• 23:05
  you're a firm woman. None of them, I want to really
• 23:07
  believe they can own a nursing on one day.
• 23:09
  They can buy a building and be in real estate.
• 23:11
  They can do whatever they want and then go down that same path.
• 23:14
  And we need strong women like you, women who've been at the
• 23:17
  forefront, move at the face adversity.
• 23:20
  I imagine that you have stories to tell about sometimes when men
• 23:22
  tried to knock you down or didn't take you as seriously.
• 23:25
  And you looked them in the faith, and you persevered, and
• 23:28
  you overcame, right? Or do things behind the scenes
• 23:31
  and say OK, they'll recognize who's really.
• 23:33
  I'll do it the hard way. I'll do it the hard way, but the
• 23:35
  sustainable way. The hard way for breakfast.
• 23:37
  Exactly, you can take shortcuts and Renee, you have a lot to
• 23:40
  offer and I would love for my daughter to learn from you.
• 23:43
  And I'm sure there are many, many others that are out there
• 23:46
  that we, we should start this community of, you know, in, in,
• 23:50
  in Muncie, we just started a, a league for girls, a Football
• 23:54
  League for girls. I love that.
• 23:55
  Why? Because the girls were seeing
• 23:58
  that the boys every Sunday, right?
• 24:00
  Stuff you know about this. Every Sunday, the boys would go
• 24:02
  out and fathers are very into it and the sons, they look forward
• 24:05
  to the whole week. The girls kind of felt a little
• 24:07
  left there. Like they want the same no one.
• 24:09
  'S going to be passionate about my art that I'm in my art class.
• 24:12
  Competitive sports is competitive for.
• 24:14
  Every style. And now we have a leak for girls
• 24:17
  and the girls are so into it. They love it, right?
• 24:19
  So we live in a society today. I think we've grown, we've
• 24:22
  advanced, and we just want everybody to be treated equal,
• 24:26
  treated for. This is a meritocracy system.
• 24:28
  It goes based on qualifications. It shouldn't matter if you're a
• 24:32
  girl, if you're a boy. What should matter is how hard
• 24:34
  did you work, what steps did you did you put the work in, right.
• 24:37
  And if you did, you should be able to climb to wherever
• 24:40
  anybody else is is going to be. Passionate and be true to
• 24:43
  yourself. And I think honestly, you know,
• 24:46
  the way you're saying it, I, it resonates with me because I'm
• 24:49
  just as quick to help a young male operator who's starting out
• 24:53
  as a female operator because again, I just see them as people
• 24:57
  and men and women are very equal to me in the workplace.
• 25:00
  It's a matter of just doing the right thing and being
• 25:03
  passionate, making sure you have positive outcomes.
• 25:06
  You're, you're, you know, you're monitoring the appropriate
• 25:09
  metrics to make sure that you're doing the right thing and have
• 25:13
  the finger on the pulse of everything that's going on in
• 25:15
  your business. I think the message is clear.
• 25:17
  If you're a woman you want to get in the industry, there is
• 25:20
  room for you. Can we done?
• 25:22
  Absolutely. And kudos to Joel Wall and the
• 25:25
  powwow events and the healthcare show where they made a panel for
• 25:28
  the women to get together and empower each other.
• 25:31
  A little extra voice helps, you know, we integrate very well, I
• 25:34
  think sometimes. I think, Renee, you know, we're
• 25:36
  coming to a close because we don't have time, unfortunately,
• 25:39
  to keep going for longer than this time, which I think we
• 25:43
  could go over a long time. We need to invite you up to the
• 25:45
  studio and we need to do a real, proper podcast.
• 25:48
  Yeah, yeah. So.
• 25:49
  You know, I really enjoyed this. I think that you have a lot to
• 25:51
  say and it's not just words, it's meaningful words and it's
• 25:56
  real and it's passion and we share in that passion of growth.
• 26:00
  And that's what we're trying to do here on the podcast is
• 26:02
  growing both personally and professionally.
• 26:04
  And having you on that is exactly.
• 26:07
  What we're doing, it aligns with our line A. 100% that'll.
• 26:09
  Be a little bit better yesterday today than you were yesterday
• 26:13
  and grown professionally and personally and intertwined both
• 26:16
  at the same time. There's a lot of correlation
• 26:19
  between your. Oh, there's So that's my old
• 26:21
  platform. If you truly would believe that
• 26:25
  Hashem's in charge your parnasa, you'll be brazen, you'll be
• 26:30
  bold, you'll be driven. You'll just be confident that it
• 26:34
  really gives you confidence and drive.
• 26:36
  It gives you the ability to kind of make it look like it's
• 26:38
  natural, but you really know where it's coming from.
• 26:41
  So the growth is definitely very visible.
• 26:45
  I love it. OK.
• 26:46
  Thank you so much, Renee. We really appreciate it.
• 26:48
  Thank you, Renee. To be continued.
• 26:50
  OK. Looking forward.
• 26:53
  Our next guest is not just the guests, they are guests, right?
• 26:57
  I don't think we've ever had two people on at the same time.
• 26:59
  Hey, this is going to be fun. Let's see what happens, guys.
• 27:02
  I'm excited to have you both. Ari and Gadalia, thank you for
• 27:04
  joining us. Why don't we just go ahead and
• 27:06
  introduce yourselves? Gadalia Go.
• 27:07
  Oh, thank you. I'm Gadalia Rialgis.
• 27:09
  I'm the CFO of We Care Centers and that's pretty much it.
• 27:13
  I'm my partner Ari Greenspan, here today could introduce
• 27:15
  himself. Thank you so much.
• 27:17
  I'm Ari Greenspan, CEO of We Person.
• 27:20
  Where did you get the name weak here?
• 27:21
  So that is an amazing story because most people think it's
• 27:24
  because we care. We do care.
• 27:26
  We care a lot. But the first two buildings that
• 27:29
  we that we operated were actually Wedge, Wedgewood and L
• 27:33
  Manor. So that's the West and the E is
• 27:35
  for Wedgewood and L Manor. Is Wedgewood in Lakewood?
• 27:38
  Rochester a little. Bit close, but you know what I'm
• 27:40
  talking about. There's another.
• 27:41
  Facility called Wedgewood. I think it's a very common
• 27:43
  nursing home name. I don't know why.
• 27:45
  I don't it's wood or tree or forest.
• 27:47
  For like Main Street, Yeah, OK. For some reason.
• 27:50
  So. So how did it come to week here?
• 27:52
  Is it gematria? We, oh, we, we.
• 27:56
  And then here just makes sense. Yeah, we're in.
• 27:59
  You know, it's funny, I had AT shirt from way back when I had a
• 28:02
  there was something there was a building I used to work for
• 28:04
  called Franklin Center for Nursing and we had in Queens was
• 28:06
  taken over a while back since 2007 and they had on the bottom
• 28:11
  of their what was it? What did it called the
• 28:14
  letterhead? It said Franklin, we can and it
• 28:17
  stuck with me. There's like there's some
• 28:19
  subtlety to that. When I saw the the dematria of
• 28:22
  that, I went with it. That's exactly what it was.
• 28:24
  I mean. It's a great name.
• 28:25
  I think it's very apropos. I mean, it's kind of what you
• 28:27
  guys do, right? Straight to the point.
• 28:29
  I just. Want to say something?
• 28:30
  I've been Ari's partner for almost coming on 8 years now.
• 28:33
  I've never heard the story of Franklin Center.
• 28:34
  That's brand new today. It's it's.
• 28:36
  There are a lot of symbols. This is what happens on the None
• 28:39
  of Your Business podcast. We got vulnerable.
• 28:41
  We get deep. I let's keep going yeah industry
• 28:44
  for a while you'll get a lot of those settled to me yeah it was
• 28:47
  a building I was an administrator for in 2012.
• 28:50
  I still have the T-shirt yeah, I said midway nursing.
• 28:53
  I'm literally nursing home look, I was like it just it just
• 28:56
  followed me every so I just might have.
• 28:59
  An inner. Nice, first of all, how did the
• 29:02
  two of you meet? Fantastic.
• 29:03
  Where'd you guys hook up? Fantastic question.
• 29:06
  And we've said the story many, many times.
• 29:09
  So I'm only going to start off because I know what Ari says and
• 29:11
  I want to just dispel that rumor.
• 29:13
  Ari and I were, we're neighbors. We're neighbors and
• 29:17
  acquaintances. Acquaintances.
• 29:19
  We're friends. I thought we were friendly.
• 29:21
  I think we're friends. I mean, you know, I think we're
• 29:23
  friends, friends adjacent. And I'm actually.
• 29:29
  Degrees of separation. We lived about four hours away
• 29:31
  from each other, four or five hours away from each other, and
• 29:34
  I'm ACPA. This is what I tell people.
• 29:36
  It's my my old life and I wanted to get into I always wanted to
• 29:40
  get into health care somehow. And a friend of mine, Manny, if
• 29:43
  I, you know Manny sure. So man, if I was at Zim, yeah,
• 29:47
  his ads in it. And he met Ari Greenspan, who
• 29:49
  was starting to operate his first two buildings.
• 29:51
  And Ari happened to mention to Manny that he was looking for
• 29:53
  financial help. And Manny mentioned today.
• 29:55
  So one day I messaged Ari said, hey, I heard you're looking for.
• 29:58
  We actually found the message. I said, I heard you're looking
• 30:01
  for help. I want to get involved.
• 30:03
  And you know, I read Greenspan. He's very open person.
• 30:05
  And he invited me to his house on a Friday.
• 30:07
  I'll never forget this. I brought him a six pack of beer
• 30:10
  and he sat down and showed me his brochures.
• 30:12
  And he was like, yeah, whatever you want to do, I'm in.
• 30:14
  And I remember walking home from his house, warehouses away.
• 30:17
  And I remember the thing to myself, I think this will work.
• 30:19
  I think there's something here. And.
• 30:22
  That was and they were skipping a very integral part of this.
• 30:25
  I knowing I'm taking over 2 very small buildings said to the Mr.
• 30:28
  Wiogas. I said to the dog, this is great
• 30:31
  mom I'd love your help. I have no money to.
• 30:34
  Woo. So when?
• 30:36
  I was ACPA that doesn't really calculate.
• 30:38
  Well, you know what I did? I worked for free for several
• 30:40
  months. Get out of here.
• 30:41
  I really did. She's free.
• 30:42
  Worked for free. What a barrier of entry.
• 30:45
  That conversation happened in August.
• 30:48
  It was in August and I didn't start dating you.
• 30:53
  January In January we we we. I took a small salary, I still
• 30:56
  working another job and and this business if you're in it, you
• 30:59
  know you've got opportunities. We've got a very interesting
• 31:01
  opportunity that year. This was in 2018 takeover coming
• 31:04
  out of vacancy building and that was July of 2018.
• 31:07
  I went full time with Ari and. Ever since then, we'll just love
• 31:11
  it. I think we call those turn
• 31:12
  around buildings, right? Those are.
• 31:13
  Are there other type of buildings that exist that's
• 31:15
  serious? That's a good question.
• 31:16
  I guess if you're taking over a building, it's a turn around.
• 31:18
  Yeah, pretty much, Pretty much the industry we're in.
• 31:20
  Yeah. How many buildings do you guys
• 31:22
  operate now? Well, we have a.
• 31:24
  We have a standard answer that we don't count children.
• 31:27
  So I would like to say a handful, a handful.
• 31:28
  A handful there. You got big hands, though.
• 31:32
  Let me see those hands. Those.
• 31:33
  Are mine are not, Yeah, not that.
• 31:36
  Big dollars. Out Are we having a Trump
• 31:37
  conversation right now for how big our hands it is or not that?
• 31:40
  It's a big hand, it's a big average size.
• 31:43
  He can put at least 20 homes in his hands, so.
• 31:45
  What are your roles? How do you guys split up this
• 31:48
  partnership? Does it ever get a little dicey
• 31:50
  about who's doing what so you have it clearly defined?
• 31:53
  How does that work? My entrance into this operating
• 31:56
  field was coming from the administration.
• 31:58
  I I am an administrative background and I started as a 17
• 32:02
  year old secretary working in a faraway.
• 32:04
  You first. Secretary First.
• 32:05
  I know who did who. Did you work for?
• 32:07
  Who was that? Ben Landon Satosa care no so
• 32:10
  well. Francois Leiner Satosa is buying
• 32:12
  Franklin at the time. Yeah.
• 32:14
  So I worked for as a secretary. I only left there because I
• 32:18
  Kleva Fogle, Congressman W Hall, he was my administrator, and he
• 32:23
  got me the job at Franklin Center as an ambitious director.
• 32:27
  So I really didn't work my way, and that's where I came from,
• 32:31
  was inside. And you know, having worked
• 32:33
  through so many systems, working in every role possible, getting
• 32:36
  my license, I also owe a lot of credit to my brother.
• 32:40
  I am Eli, whichever one who goes by, He was, of course, part of
• 32:43
  that journey. He got me as a secretary.
• 32:46
  I I met Eli at Willoughby nursing home I think he.
• 32:49
  Doesn't remember that, yes. So he didn't want to bring me to
• 32:52
  Willoughby. He thought it was.
• 32:54
  Probably. He was probably right.
• 32:55
  He probably was right. He probably was right, but we we
• 32:58
  made it happen in new Surfside and then again later on.
• 33:00
  And then I work for care, right. I want to give a lot of folks
• 33:03
  into a lot of. Ground we love.
• 33:04
  Care, right? Mark and he, like, he was one of
• 33:07
  the best, best bosses. I first week there, shed light
• 33:12
  on an industry that I did not know exist, just seeing the
• 33:16
  programs that they were developing and how far ahead
• 33:18
  they were from the world that I knew.
• 33:20
  My world was so small back then. And that set me on the course
• 33:25
  for realizing, hey, like, I think we could do this.
• 33:26
  And then, of course, what I didn't is what you don't learn
• 33:30
  inside the book is the finance. Yeah, we know you don't really
• 33:33
  get to get your hands into the budgets.
• 33:35
  No one's really such a budget assistant, you know, You get to
• 33:40
  look at him. How was it made?
• 33:42
  Nobody. Really has wow.
• 33:44
  So do you kind of have the final say on things because you're
• 33:46
  controlling the checkbook? Go.
• 33:48
  Good question. Oh, sheep.
• 33:49
  But but, Michael, you know why I'm asking, of course.
• 33:51
  I want to I want to back up because you asked the question.
• 33:53
  Does it ever get dicey? And I remember many years ago,
• 33:55
  Ari and I sat down and we said, hey, let's let's look at this on
• 33:57
  paper. You're going to put down what
• 33:59
  you do. I'll put down and we'll and
• 34:00
  we'll see what's in the middle. But I want to say over many,
• 34:03
  many years, Ari and I have AI think a very a healthy
• 34:06
  relationship, a very comfortable relationship and there's not
• 34:10
  usually a lot of crossover. I think that I respect very much
• 34:13
  what he does operationally. So he makes the decision
• 34:16
  operationally fine. And on the finance side, I think
• 34:20
  I respect what I do on the finance side.
• 34:22
  We became very close friends over years as well and that
• 34:25
  helped. Just this is something I like to
• 34:26
  say that when we first started, we had no money.
• 34:28
  I mean, and we were traveling to our buildings and I and I shared
• 34:31
  a room for many, many for many years for a while.
• 34:33
  Wow, yeah, we shared a room. So we we we were able to, you
• 34:38
  know, kind of learn to be with each other, live with each other
• 34:41
  and, and and and do things, you know, we learned to live and
• 34:45
  make decisions together that didn't really, that didn't
• 34:47
  affect or or, or kept the relationship very copacetic.
• 34:50
  So over years we've been able to do that.
• 34:52
  I think that I think there's a healthy.
• 34:54
  Level of respect I want you to know I I'm a big fan of
• 34:56
  partnerships. I have this argument with people
• 34:58
  all the time and they say yeah, you don't do business with
• 35:01
  friends and you know, partnerships are very difficult.
• 35:04
  I'm a big fan. I'm curious, obviously you guys
• 35:06
  are partners, you must be a fan, but what's your thoughts on WE?
• 35:09
  Have a rule we have, we have two things.
• 35:10
  I'll just say that I'll pass the RNS #1 we we always said that
• 35:14
  the business will be 5149 to our relationship.
• 35:17
  We're always going to make the best decision for our business
• 35:19
  over our relationship. Now it hasn't, I don't think an
• 35:22
  issue, but that's the number one.
• 35:24
  My father always tells me that when you have a partner, every
• 35:26
  problem you have is 50% of the problem.
• 35:29
  And that's something I think about it's, it's, it's lonely
• 35:31
  sometimes in this industry. We can get really rocked every
• 35:33
  single day and having somebody that's going through with you or
• 35:36
  dealing with the problems you to talk to, even if there's nothing
• 35:39
  they can do necessarily, right? I was doing operational.
• 35:41
  There's something I can do operational sometimes, right?
• 35:43
  You have problems with administrators, you have
• 35:44
  problems with the, you know, things like that.
• 35:46
  It's Ari and same thing on the finance side.
• 35:48
  Like I have a partner to talk to, have somebody just confide
• 35:51
  in. And I tell you, some days if
• 35:52
  I'm, if I'm down or Ari's down and here's when I'm down, Ari
• 35:55
  will come into my office and drag me out.
• 35:56
  They do. We got to go to the office,
• 35:57
  you're out, can't be in there anymore.
• 35:59
  So that's something that, you know, he really brings out the
• 36:02
  best of me and he's and he keeps me out of out of funks.
• 36:05
  So it's really worked very well for us over years.
• 36:08
  What? How are you going to top that?
• 36:11
  He just sets you up like. Working, you know, working with
• 36:14
  Cadalia has I like to say, you know, my relationship with
• 36:18
  Cadalia is summarized with this. I know, I think because on how
• 36:24
  much this person and he conspiracy at the same time,
• 36:26
  that's about that. This I don't think I don't think
• 36:31
  you know love that love has taught me.
• 36:33
  It's about that respect. I respect so much what has to
• 36:37
  been with It almost feels like he's picking up my mess after
• 36:40
  time since, Oh, by the way, that's going to much later.
• 36:44
  I know you're going to be mad about that.
• 36:46
  Oh, it's like that kid, but at the same time I've really come
• 36:50
  to love the role of that body. I think being a CEO very
• 36:55
  serious. I many years ago was sitting in
• 36:59
  a hotel and you think the New York watching shocked.
• 37:01
  I was like, I need to know what it means to be a CEO because I
• 37:04
  have no and I was watching an episode where no, not for now,
• 37:08
  but it was it really I took upon myself back then to really
• 37:11
  invest into what that is, you know, reading up on and talking
• 37:14
  to people, putting myself in those opportunities to what can
• 37:17
  it be? What does it mean to be ACEO for
• 37:19
  your organization? How are they?
• 37:21
  And working with the Dalia, It's almost like as much as we
• 37:24
  started just US 2 and now have so much more that we are
• 37:28
  overseeing and balancing, we've still never still just US 2.
• 37:32
  At the end of the day, he has his world of his balancing and I
• 37:36
  expect to try to cover him there.
• 37:37
  And at the same time he allows me enables.
• 37:41
  Me to live the dream that I had. Rick makes something better,
• 37:45
  makes come up with crazy ideas he allows me to do.
• 37:51
  And I have these bumper guards. And if you have bumper guards in
• 37:53
  life, as a legendary Michael, you might agree that's all
• 37:56
  you're. I just want you to know that I
• 37:58
  hate you both. Yeah.
• 38:00
  And this just sounds too perfect.
• 38:02
  And no, I'm, like, a little jealous.
• 38:04
  You guys have this very unique bond that goes beyond business.
• 38:09
  It seems like it's really crept into your personal life as well
• 38:11
  and you're better for it. And other people that are
• 38:15
  listening to right now are like, Nah, dude, they're not telling
• 38:17
  us. Listen, I'll I'll tell you.
• 38:18
  You know, we always say, you know, we can get heated into
• 38:21
  things. It's not our, what's it called?
• 38:23
  And, and it's always the same conversation.
• 38:26
  Dude, this is a, this is a business thing.
• 38:27
  We can get into it all you, I can, I have one story.
• 38:30
  I always just, you know, there was one day that, you know, we
• 38:32
  had an issue with something like this and he came into my office
• 38:35
  or actually we were just, you know, at it.
• 38:37
  And I, I, they ended it. And that night I went to his
• 38:40
  house. We went to watch football all
• 38:41
  the time. Not related business is the
• 38:43
  business, our relationship, our relationship, you know, and
• 38:46
  that's been for a for a very long time.
• 38:48
  It's it's, you know, it's important to us.
• 38:49
  Also, I'll just say from a personality standpoint, Ari and
• 38:52
  I are very different personalities.
• 38:54
  So the things that he likes to do, I don't really like to do.
• 38:56
  And for example, like when we take over buildings, right.
• 38:59
  So this is something about us as a company.
• 39:01
  We're very actively involved in the day-to-day, right?
• 39:03
  We're in our buildings all the time.
• 39:05
  Testament that credits my partner who even after all these
• 39:08
  years we're still travelling pretty much all the time and
• 39:10
  even this week we're going to be traveling Thanksgiving.
• 39:12
  Now we can get it down in a minute.
• 39:14
  But you know when we take over a building, it's it's Ari who gets
• 39:19
  up and has to introduce just to introduce us to these people are
• 39:22
  like, OK, what's going on here? And I remember we took over a
• 39:26
  building in November of 2022, a building in in what's the city
• 39:29
  in Williamsport, Williamsburg in ways where I remember he gets
• 39:32
  up. There were very little property
• 39:33
  to tell us and they brought everyone together and Ari have
• 39:34
  to get up to speak. And I remember just watching and
• 39:37
  saying myself want to do this. He could do this.
• 39:39
  This is him and he killed it. And I just on the side, I'm
• 39:42
  happy to to be on the side and let him do his thing.
• 39:45
  And that's something that that he's excellent at.
• 39:47
  I love watching him do it. He's a pro and I'm happy to be
• 39:50
  part of it. And he's really, you know, he's
• 39:51
  a visionary. I'm not I'm not a visionary.
• 39:54
  I'm somebody who's a little more, you know, organized.
• 39:57
  I don't want to say organized, but that's not, you know, that's
• 40:00
  not my thing. But but he's somebody like that
• 40:02
  and he's somebody that inspires people that I can't inspire the
• 40:05
  way he can inspire. He inspires me and that's
• 40:07
  somebody to. It's really the speaking.
• 40:08
  Of which you mentioned you're not going to be home
• 40:10
  Thanksgiving. That's correct.
• 40:12
  All right, you can get into. That, yeah, a number of years
• 40:14
  ago we had. Usual nurse.
• 40:18
  I was spending her watches, heard her Thanksgiving watches
• 40:21
  at one of our facilities. I turned to Gadali and I said,
• 40:24
  you know, if one of our staff are not going to be able to be
• 40:27
  home with their family and it's giving, we should spend
• 40:30
  Thanksgiving Day and we end up going spending days living day
• 40:36
  to Ralph la veal. Jenna wants break, of course.
• 40:39
  And it was really nice. And then we also handed out pies
• 40:42
  to buildings. And ever since then, it's just
• 40:44
  been our tradition to we head out Wednesday night.
• 40:49
  It was pretty difficult to like it's early to the airports, but
• 40:53
  in go around Thursday morning, bring pies to all of our staff.
• 40:57
  Two of our buildings, we're hitting three.
• 40:59
  Buildings this year so. We've got a bit of a.
• 41:02
  We got a tight schedule. Tight schedule to get to our
• 41:04
  flight in the afternoon. So we all at some point, but
• 41:07
  it's exciting to look forward to it.
• 41:09
  Staff really enjoy it and you know, it's, it's always kind of
• 41:13
  like the, it's the best part of the job.
• 41:15
  It's being able to really talk to your staff, connect and I
• 41:18
  think our building is like. We're grateful that people work
• 41:20
  on things. It's hard.
• 41:21
  It's a difficult day to not be with their family and again, we
• 41:23
  take care of people for a living.
• 41:24
  I always think about that when you have facilities, where's
• 41:27
  everyone at the weekend? Where's everyone during the
• 41:29
  holidays? There's so many.
• 41:30
  People are work out of people that have to work.
• 41:32
  This is what makes our industry different than most is that we
• 41:34
  have people that have to work 24 hours a day.
• 41:36
  There is no day that we're not open.
• 41:38
  And I think one of the things that Thanksgiving people we
• 41:40
  always do is think we think our staff will because not easy to
• 41:43
  leave your family. Everybody wants to be home.
• 41:45
  Your kids are off or home. There's a tradition that we've
• 41:47
  kept and this is I don't know how many years, but this is
• 41:49
  several years going now. Beautiful.
• 41:51
  This year we pre-ordered the pies.
• 41:52
  We were a little smarter. One year we we bought out what
• 41:55
  was it Wegmans. We went to a Wegmans and it must
• 41:58
  have hated us because man, we took a car and we just we took
• 42:02
  every pie out of the Wegmans. So you know, we almost got
• 42:04
  banned, but whatever, we were good.
• 42:06
  We were good, good. For you?
• 42:08
  Yeah, that's unbelievable. You know, my father was in a
• 42:11
  nursing home that was probably a couple of months.
• 42:15
  And I always saw a nursing home from the business side.
• 42:17
  I never actually experienced it as a patient's family member.
• 42:21
  So I got to, it gave me a lot of exposure, you know, what
• 42:23
  families go through and what it means to them.
• 42:25
  And it made me realize that these people aren't just
• 42:27
  numbers. These people, it's not just, you
• 42:30
  know, an operational business. These are real people who live
• 42:34
  there. They wake up in the morning
• 42:36
  there. They get fed there.
• 42:37
  They make friends there. They build a life over there,
• 42:40
  like they really do. And what you're saying is so
• 42:42
  true. There are people that have to
• 42:44
  also come in on the weekends. It's nonstop, it's 24/7.
• 42:48
  There's there's no time to waste.
• 42:49
  There's there's no brakes. Nobody gets all right, we'll
• 42:52
  stop for a little bit. We'll be right back.
• 42:53
  There's nothing. You're on call, you're on duty
• 42:55
  constantly. It's a big responsibility as
• 42:58
  nursing owners. Do you guys feel sometimes that
• 43:00
  pressure like that, that your job you, it's not just a job.
• 43:04
  You're like, you're not a surgeon where you're on call
• 43:07
  every second and you got, but this is a big, big task that you
• 43:11
  are charged with. And how does that make you feel?
• 43:13
  The level of responsibility for building it up something that is
• 43:19
  7 allow it. Of course we need that's one day
• 43:22
  for Shabbos. The truth is that when it comes
• 43:28
  to managing some tough times that it was holidays.
• 43:32
  It comes down to the culture building all the time.
• 43:36
  As you were talking, all I'm thinking about, it comes down to
• 43:38
  the culture. We we're very proud of the
• 43:41
  culture that. We get fools and parties.
• 43:45
  We bring with us, we focus on big agencies for most of our
• 43:49
  business and why that's important for culture is because
• 43:53
  that everybody knows it, correct.
• 43:55
  You know, as a loved one, they're coming in to visit your
• 43:58
  mother. And you know.
• 43:59
  This is going to, but also for us, we can rely on that person.
• 44:03
  So when you're focusing on all the time, which is something
• 44:07
  that we do focus on, it leads to that reaction, that
• 44:09
  relationship. And caregiver.
• 44:12
  Especially on Holland and I love walking around knowing that
• 44:16
  everybody knows my building work.
• 44:18
  They're here, they're investing. And for many of our facilities,
• 44:23
  the community life, the building is the community is the
• 44:27
  building. And we see that in and around
• 44:29
  our own town, in our own town or the towns be working a lot of
• 44:33
  those people. This is their life.
• 44:34
  And it's something that's so it's such an, it's an honor to
• 44:38
  be in the seat that I have to continue to build a legacy for
• 44:42
  each of this. Wow.
• 44:44
  Very well said. Very, very well said.
• 44:46
  I was. Going to say the same thing,
• 44:46
  beautifully said. I have to ask you, if you were
• 44:48
  to look back at your younger self, we're giving advice for
• 44:51
  someone going into the industry and we're asking this to
• 44:53
  everybody. What would you tell that younger
• 44:55
  self? That younger version of you?
• 44:56
  And by the way, in this room right now as we speak, I've
• 44:59
  already met a couple people that have never been to any type of
• 45:03
  healthcare. This is their first job.
• 45:04
  New operators was ministered. They're just.
• 45:06
  Not. Sales reps, what do you have?
• 45:08
  Advice for those people? What would you say to them as
• 45:10
  they're getting started now? Something you wish somebody told
• 45:13
  you 25 years ago. I talk about this a lot with the
• 45:16
  dog. You know, our past selves,
• 45:18
  present selves, futures. How to help your future self?
• 45:21
  It's helping present. Self.
• 45:23
  So, you know, when I think back and I thought back to my past
• 45:25
  self a lot, and the irony is the it's, it's a it's a double edged
• 45:30
  sword. What I'm about to say it's it's
• 45:32
  you have to be OK and take the loop and build the trapeze while
• 45:36
  what? Do you say I didn't hear the
• 45:39
  last build? The trapeze while you're at it.
• 45:43
  You have to take the loop of faith.
• 45:44
  And and have faith while you're doing it.
• 45:46
  I love it. Yeah.
• 45:47
  Correct. You, you, you should.
• 45:49
  I realize and recognize that when I took on these first two
• 45:52
  homes, they were not ideal homes at the time for anybody.
• 45:57
  I asked the person who made just shouldn't, they'll say, right?
• 46:00
  Tell me this what to tell me. This is going to be a really
• 46:05
  perfect old task. No, those good things were hard
• 46:06
  that old, but they're not ideal. They're not ideal.
• 46:11
  But you know, I had a dream and I believed in it.
• 46:13
  I believed in that dream. And he said, if I told you he
• 46:17
  wouldn't. And he was absolutely right.
• 46:20
  He was absolutely right. You know, I have.
• 46:21
  So I have a funny version of our Carson toe over that individual,
• 46:25
  right? You love hate.
• 46:26
  I don't think he's here. He's not here.
• 46:28
  I haven't seen him. But the truth is that, you know,
• 46:31
  it is, it is a very hard responsibility because, like,
• 46:34
  that weighs on me all the time. The the residents of the
• 46:37
  building, the quality of care that they're reuniting, the
• 46:40
  quality of the food, Then, you know, we we're, you know, making
• 46:43
  sure that they're happy with living in our environments and
• 46:45
  the culture that. Yeah.
• 46:48
  But you have to take that leap of faith.
• 46:49
  It starts with something. It starts with that leap of
• 46:51
  faith. What?
• 46:53
  What do you guys do for fun? I'm curious it it has to happen.
• 46:57
  So I want to be very careful our answer.
• 46:59
  This doesn't seem a little good definition of fun.
• 47:01
  He's better answering this. One, the definition of fun can
• 47:03
  be was a goal. I'll tell you what Ari and I
• 47:04
  like to do, Crystal. We go to concerts together, OK?
• 47:09
  We we have a tradition that we every summer we go see some
• 47:12
  concerts. What kind of concerts?
• 47:13
  So we've seen Dave Matthews how many times?
• 47:15
  Wow, OK. I just you lost us she there,
• 47:18
  but you got me. No, but I wanted to.
• 47:20
  I can respect. So I'll say that what did we do
• 47:25
  for fun? I think we we have any fun, we
• 47:28
  have fun. Look, yeah, it's 12:00 and you
• 47:32
  both just that and they went to work in today.
• 47:33
  Yeah. And let's go somewhere, Let's go
• 47:35
  out. You get into the car, where do
• 47:37
  you go? Well, the guy is going to the
• 47:38
  range. I, I try to play golf.
• 47:41
  I mean, I'm awful at it, you know, But I try to go out there
• 47:44
  and just murder the bull as much as I can.
• 47:47
  That's what I do. It's a good release.
• 47:49
  Do you watch golf? These guys are amazing.
• 47:52
  You ever watch it? I watch all the time.
• 47:53
  Believable. I I, I watch, I'm like, that's
• 47:56
  not even a real. Thing, but if you want to
• 47:57
  actually get better yeah it really does help when you just
• 48:01
  watch a lot of it no watch how they.
• 48:02
  When I watch it, all I think to myself is.
• 48:04
  You feel inadequate. Inadequate.
• 48:06
  I just say to myself, that's a different game.
• 48:08
  Yeah, I'm just taking a A. A They're playing a different
• 48:10
  sport. These guys.
• 48:12
  I was watching the other day with my wife and, and, and
• 48:14
  somebody, whatever it was, it was a crazy shot.
• 48:17
  She goes, they didn't do that on purpose.
• 48:19
  I'm like, no, no, they didn't. That was on purpose.
• 48:21
  Like people can do that. I'm like, apparently people can.
• 48:24
  Yep. Not me, not most people, but
• 48:26
  people can, yeah. Well, what you guys are doing on
• 48:29
  purpose is inspiring. I love your story.
• 48:31
  Thank you so much for coming on. You have any questions to wrap
• 48:34
  it up? No, no questions at all.
• 48:36
  I actually think that you guys are a cute couple, if I may say
• 48:39
  you. Won't be the first to say.
• 48:42
  Yeah. And it's it's a breath of fresh
• 48:44
  shirt because you don't see a lot of times where partners hang
• 48:47
  out with each other right outside of the scope of work
• 48:49
  that they do together. Because it's hard, man.
• 48:51
  It's really hard. We've seen a lot of people that
• 48:53
  are different that complement each other, but they hang out
• 48:55
  with each other and enjoy each other's company.
• 48:57
  I thought we were the only. Ones right.
• 48:59
  Yeah, yeah. And Michael, and we have our
• 49:00
  fair share of of arguments, you know.
• 49:02
  We do. You know what I'll say, I'll say
• 49:04
  this to Ari and I'll say it to myself all the time.
• 49:07
  I don't want to do this to anyone else.
• 49:09
  This is a rough business. This is a hard business.
• 49:10
  There's a lot of things that I don't want to do with anyone
• 49:12
  else. I hope.
• 49:13
  I think Ari feels the same way. He wants the right person with
• 49:16
  you because you know, whatever happens, we want the right
• 49:18
  person. I love that.
• 49:20
  Yeah. You guys have any New Year's
• 49:21
  resolution? It's coming up, guys.
• 49:23
  Is that coming up soon? I'm on day by day.
• 49:25
  I think Irie is as well. The day by day resolution.
• 49:28
  I have a 2025 phrase I've been working on.
• 49:30
  It's the three s s ability, sustainability.
• 49:35
  Beautiful. And that's a wrap guys.
• 49:37
  Thank you so much. Thank you.
• 49:38
  Perfect. You have to clap.
• 49:41
  He does the rest.