Standing out in a saturated market with classic products, with Britt Barkwell and Alia Bissett

The Brand is Female · Oct 17, 2023 · 49m

Britt Barkwell and Alia Bissett have impressive careers on their own in fashion. With over two decades of experience combined, they both noticed a gap in the market for shirting-first brands that were classically cool and accessible. Keen on carving out their viewpoint in that niche market, they came up with T.Line, a foundational wardrobe essentials brand that offers elevated and effortless style.

Inspired by the standards set up for men's shirting, the brand was created locally, with all products designed and made in Canada – proving that it is possible to succeed in a saturated and…