Latest / Shane Hewitt and The Nightshift
SHIFTHEADS: Black Friday, Meet AI: How Retailers Are Outsmarting Shoppers (and Saving Them Money)
What if your favourite deal was never meant for you—but created just for your phone? In this eye-opening conversation, retail expert Bruce Winder explains how AI is now powering Black Friday’s biggest decisions, from pricing to inventory to when and how you shop.
Shane and Bruce explore Amazon’s predictive restocking, real-time price drops, and how tools originally built for efficiency are now used to influence spending. Add in new discount sections, dollar-store rivals, and deeper-than-usual deals—and you’ve got a holiday season built by data.
The next era of…
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