Building a winning culture that sticks with Jake Haulsic

From the Corner Office · Jan 22, 2026 · 17m

Jake Haulsic has some 15 years of experience in technology sales, with Velosio and Tribridge. He founded Trofeo, a fast-scaling cloud consultancy specializing in Microsoft Azure, in 2024. On this episode Business Observer Managing Editor Mark Gordon and Jake talk about how he built his company, not only around product and service, but culture. He also talked about some early decisions at Troefo that helped shape its trajectory, and his mentors that have helped guide the business along the way.

3 Takeaways:

(11:50) Leaders need to trust their employees

(12:40) The best leaders practice…