Latest / WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas / 22. Creating a Better Relationship with Money with Katherine Pomerantz

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22. Creating a Better Relationship with Money with Katherine Pomerantz · WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas

• 0:00
  SPEAKER_01: Money.
• 0:01
  SPEAKER_01: How does that word make you feel?
• 0:05
  SPEAKER_01: Especially with everything going on.
• 0:07
  SPEAKER_01: Inflation, housing market going up, a recession.
• 0:11
  SPEAKER_01: And don't worry.
• 0:13
  SPEAKER_01: I got you today because I'm excited to bring my own CFO, Catherine Pomerance, for this episode.
• 0:22
  SPEAKER_01: I share vulnerably about my relationship with money and how I changed that relationship regardless of how I was raised and what's going on around the world.
• 0:34
  SPEAKER_01: So, how did I change my relationship with money and how can you?
• 0:38
  SPEAKER_01: Well, in this episode with Catherine, we talk about putting money routines and having a better money mindset.
• 0:45
  SPEAKER_01: All right, let's drop the beat.
• 1:16
  SPEAKER_01: Because our ancestors sacrificed so much so we could have this life of choice.
• 1:22
  SPEAKER_01: Now, grab your coffee, tea, andor boba, and let's call your dreams to create your legacy.
• 1:32
  SPEAKER_01: Hey legacy makers, it's Elaine Lucartis, business and career coach for Woman of Color and Allies.
• 1:38
  SPEAKER_01: And I'm excited to have my own CFO and tax accountant.
• 1:45
  SPEAKER_01: It's interesting.
• 1:46
  SPEAKER_01: We're recording this during tax season, like a month before deadlines.
• 1:49
  SPEAKER_01: I was like, why did you schedule it during this time?
• 1:52
  SPEAKER_01: But she needed a break from it.
• 1:53
  SPEAKER_01: So I'm glad she's here.
• 1:54
  SPEAKER_01: So I'm excited to have her come on because money becomes such a touchy, intimate, taboo topic to talk about.
• 2:03
  SPEAKER_01: But when it comes to creating the life we want to have, it's important to understand your relationship with money.
• 2:11
  SPEAKER_01: And the focus on this episode is creating a money ritual and the let money mindset.
• 2:19
  SPEAKER_01: And if you're wondering what let means, don't worry, Catherine's gonna go over it.
• 2:23
  SPEAKER_01: So, Catherine, can you introduce yourself?
• 2:26
  SPEAKER_01: Not just the bio, but also human.
• 2:29
  SPEAKER_01: I know you're also a new mother, but if you can introduce yourself to our community.
• 2:35
  SPEAKER_00: Yeah, absolutely.
• 2:36
  SPEAKER_00: Well, welcome to myself, I guess.
• 2:38
  SPEAKER_00: Thank you for being here.
• 2:39
  SPEAKER_00: I suppose the better answer.
• 2:41
  SPEAKER_00: Welcome to everyone listening.
• 2:42
  SPEAKER_00: Thanks for calling me out like that, Elaine, with my scheduling during tax season.
• 2:46
  SPEAKER_00: But I really love you.
• 2:48
  SPEAKER_00: And so I'm happy to take this break and to spend this time together.
• 2:50
  SPEAKER_00: I think it's going to be a lot of fun.
• 2:52
  SPEAKER_00: So yeah, sincerely, welcome to everyone listening.
• 2:55
  SPEAKER_00: Thanks for having me.
• 2:56
  SPEAKER_00: I am a new mother, so I'll blame my misspeaking on that.
• 3:00
  SPEAKER_00: That baby brain thing, very real.
• 3:02
  SPEAKER_00: It's definitely interesting doing tax season and coming back from maternity leave full time and figuring out how that works.
• 3:09
  SPEAKER_00: But it's part of why I love my job.
• 3:11
  SPEAKER_00: I wouldn't ever leave it.
• 3:12
  SPEAKER_00: And it's part of why I love money, is that I have a lot of really good support systems in place to make that transition wonderful and to make it smooth.
• 3:19
  SPEAKER_00: And I can't wait to talk more about that with you guys.
• 3:22
  SPEAKER_00: So my background is actually as an artist and as a storyteller.
• 3:26
  SPEAKER_00: I'm not a traditional accountant or finance person.
• 3:28
  SPEAKER_00: I didn't study that in school.
• 3:30
  SPEAKER_00: I don't have any degrees.
• 3:32
  SPEAKER_00: And because of that background, I used to have a really terrible relationship with money.
• 3:37
  SPEAKER_00: A really terrible relationship with money.
• 3:40
  SPEAKER_00: The stereotypical starving artist lifestyle is a thing.
• 3:45
  SPEAKER_00: And I was definitely fully in it.
• 3:48
  SPEAKER_00: But I also recognized that I was suffering, my friends were suffering, my colleagues and my mentors, we all were suffering.
• 3:55
  SPEAKER_00: And I just didn't, I just started to question whether or not that was really necessary.
• 3:59
  SPEAKER_00: Was it really necessary to go through all of this hard work and pain all the time to be successful?
• 4:06
  SPEAKER_00: Or was it really necessary to be nobly poor for our art?
• 4:12
  SPEAKER_00: I just didn't think that, I just didn't like that answer anymore.
• 4:16
  SPEAKER_00: Went and started studying about money.
• 4:18
  SPEAKER_00: I figured if I could figure out how that works, I could make life easier for everyone that I loved in my community.
• 4:24
  SPEAKER_00: Ended up just falling in love with money itself.
• 4:26
  SPEAKER_00: Not only did I not only learned how it worked, but I ended up loving what I was learning.
• 4:30
  SPEAKER_00: A year later, I started my own accounting firm and I have never looked back.
• 4:33
  SPEAKER_00: I now help small business owners, particularly creative small business owners like me, people who are very mission-driven, values-driven, like your community.
• 4:42
  SPEAKER_00: And I help them build successful businesses and reconnect with their money in a way that feels really meaningful.
• 4:48
  SPEAKER_01: It's it's amazing how you went from being an artist, a creative, to being a bookkeeper.
• 4:54
  SPEAKER_01: And for those that can't visually see, Catherine is an incredible ally to fellow woman of color and POC.
• 5:02
  SPEAKER_01: And that mentality of scarcity as well as a starving artist is kind of similar to for women of color and people of color, in terms of, well, I grew up not having much, or like if I really am passionate about it, I money doesn't matter.
• 5:21
  SPEAKER_01: It's really interesting.
• 5:22
  SPEAKER_01: I hear that a lot from my community.
• 5:24
  SPEAKER_01: It's not the money doesn't matter.
• 5:26
  SPEAKER_01: And by the way, I fall in that category too.
• 5:30
  SPEAKER_01: I didn't become a business and care coach for the money, just truly passionate about it.
• 5:36
  SPEAKER_01: But it's understanding the balance and intersection of your relationship with money as well as doing your passion about and that it is okay to have both.
• 5:49
  SPEAKER_01: I don't know if there's anything you want to add to what I just shared, Catherine.
• 5:53
  SPEAKER_00: No, I would back that up a hundred percent.
• 5:55
  SPEAKER_00: I actually just gave this answer in an interview yesterday as well, that the reason I do what I do is that I genuinely want you to be wealthy and I am genuinely fighting poverty.
• 6:08
  SPEAKER_00: That is that is my mission in life.
• 6:09
  SPEAKER_00: I want to fight poverty and I want more wealthy people, and I specifically want wealthy people who are values and mission driven.
• 6:17
  SPEAKER_00: Because if I can give you all of that resource and all of that power and all of that choice and all of that privilege, all of those things that come along with money, that is the world I want to live in.
• 6:27
  SPEAKER_00: I want more wealthy people and I want more wealthy people who have that kind of mindset and outlook and impact on the world.
• 6:35
  SPEAKER_00: So a hundred percent finding that intersection not only makes you a successful business owner, but it helps you become more of yourself.
• 6:42
  SPEAKER_00: I always say money brings out the best and the worst in us, which is sometimes why it's so painful, but also why it's really powerful and really fun and really enjoyable when we can set that intention and become more of who we actually want to be.
• 6:57
  SPEAKER_00: Money allows us to become, well, I brought out the example of being a mother, right?
• 7:02
  SPEAKER_00: I really want to be a present mother.
• 7:04
  SPEAKER_00: So my money is actively working to support me in that.
• 7:07
  SPEAKER_00: I built out different things in my business team.
• 7:10
  SPEAKER_00: I built out different support structures in my household, and I'm buying different activities and things that help me show up in the way I want to be.
• 7:19
  SPEAKER_00: I feel really, really confident as a parent, even though I'm only four months in because I'm being so mindful about it.
• 7:25
  SPEAKER_00: And I know I've got such a good teammate in my money.
• 7:27
  SPEAKER_00: So it's yeah, again, just backing up everything you say, Lynn.
• 7:32
  SPEAKER_00: That's just wonderful.
• 7:33
  SPEAKER_01: Well, what you just said earlier actually resonates where you get the best and worst of money, right?
• 7:40
  SPEAKER_01: So unfortunately, we grew up hearing the saying, money is the root of all evil.
• 7:45
  SPEAKER_01: And you've probably have heard this before, but I'll just bring it up for our community that if you are a horrible person, if you're an altruistic person, money just amplifies that.
• 7:59
  SPEAKER_01: It just amplifies more of you being horrible and being philanthropic.
• 8:04
  SPEAKER_01: I'm not going to give examples of horrible, but I'll give examples of philanthropic.
• 8:08
  SPEAKER_01: I share this at my events.
• 8:11
  SPEAKER_01: Mother Teresa was a millionaire.
• 8:13
  SPEAKER_01: People don't realize that because they're like, wait, she was around poor people.
• 8:17
  SPEAKER_01: Yeah, she was giving back, but she understood how money worked, where she had different nonprofits, nonprofit centers around the world and she was constantly fundraising, talking to the wealthy to give back to her community.
• 8:29
  SPEAKER_00: Yeah, absolutely.
• 8:30
  SPEAKER_00: It's so interesting when we talk about the intention of money.
• 8:34
  SPEAKER_00: I always call it giving money a job.
• 8:36
  SPEAKER_00: Money is a creative power, just like you are as a business owner, as a creative person.
• 8:41
  SPEAKER_00: Money makes more of itself, it funds ideas, it it helps, it helps accomplish things.
• 8:46
  SPEAKER_00: As the example of Mother Teresa is she needed money to fulfill her mission and she knew that and she went out and got that.
• 8:53
  SPEAKER_00: And I find that that is when we think of money as being evil, I often find it's not necessarily that a rich person is a bad person.
• 9:02
  SPEAKER_00: I don't even like saying that because I don't want my money mindset or my money story at all to have that kind of a storyline.
• 9:08
  SPEAKER_00: My money is neither good nor bad.
• 9:10
  SPEAKER_00: The people in my life are neither good nor bad.
• 9:12
  SPEAKER_00: When we set intentions about money, sometimes either we're thoughtless about the intention and we do things we didn't intend.
• 9:19
  SPEAKER_00: And that's when money can be really damaging.
• 9:22
  SPEAKER_00: Or sometimes when you set a strong boundary, you just don't always make everyone like you.
• 9:28
  SPEAKER_00: And so sometimes when we're really thoughtful and intentional about our time and our money, we're just not going to fit every person anymore.
• 9:35
  SPEAKER_00: But that's also a really good business strategy since your audience is a lot of women of color and things.
• 9:40
  SPEAKER_00: I think sometimes we need to have that reinforced as you know what?
• 9:43
  SPEAKER_00: It's okay to say no and to use your power and resources and your money to back that up.
• 9:48
  SPEAKER_00: And that doesn't make us bad people, that doesn't make us greedy people, that doesn't make us evil people.
• 9:52
  SPEAKER_00: And that's again, money be making more of yourself.
• 9:54
  SPEAKER_00: Money can be a way to truly find lifestyles you want.
• 9:58
  SPEAKER_01: There's so much, there is so much you could learn from an individual or even from yourself.
• 10:04
  SPEAKER_01: Is you see how much money someone spends.
• 10:08
  SPEAKER_01: So to be vulnerable with my own audience, I spend a lot of money on my business.
• 10:15
  SPEAKER_01: And at the highest is my mentorship, my trainings that I get for myself because I really believe in constantly improving in my skill sets in supporting my clients.
• 10:27
  SPEAKER_01: And then working with you was bringing on a team and figuring out what were the right team members.
• 10:33
  SPEAKER_01: And sure, there was mishaps along the way thinking I needed one over the other, but you have to learn and grow.
• 10:39
  SPEAKER_01: And that I would love your thoughts on this.
• 10:42
  SPEAKER_01: And I know we haven't even gone through your whole model yet, but that is the hard part of scaling and growing a business, is letting go and knowing that you don't have to do it all.
• 10:54
  SPEAKER_00: Yeah.
• 10:55
  SPEAKER_00: So let's like get into the hard and fast numbers a little bit.
• 10:58
  SPEAKER_00: Not that we need to talk your specific numbers, but yeah, let's pretend that that's what we're gonna do.
• 11:02
  SPEAKER_00: I call this money storytelling because money, part of the let money mindset that we, you know, previewed for everyone, the very first one, by the way.
• 11:14
  SPEAKER_00: Thanks.
• 11:14
  SPEAKER_00: Yeah, I talk about this all the time.
• 11:16
  SPEAKER_00: So my brain is constantly like, oh my god, this, right?
• 11:19
  SPEAKER_00: Anyway, the let money mindset, I call it the let money mindset because it talks about what the true nature of money is.
• 11:26
  SPEAKER_00: It helps us become in that flow state where money is neither good nor bad.
• 11:30
  SPEAKER_00: It is being used to become the lifestyle, become the person, become the business that we want.
• 11:38
  SPEAKER_00: Money is on board, it's our teammate, it's working hard for that exact vision.
• 11:42
  SPEAKER_00: So the let money mindset by understanding the true nature of money is how we can do that.
• 11:46
  SPEAKER_00: And LET is an acronym, L-E-T.
• 11:49
  SPEAKER_00: It stands for language, energy, and teammate.
• 11:52
  SPEAKER_00: I'm gonna repeat words over and over again.
• 11:54
  SPEAKER_00: It helps us remember them.
• 11:55
  SPEAKER_00: That first, that very first letter, that L, that money is language, that is why financial reporting and accounting is really important, is we want to know what money is saying to us, and we want to learn enough of money's language.
• 12:10
  SPEAKER_00: We want to become fluent enough with the jargon of money to be able to like communicate back and to take ownership of that story and to write that story.
• 12:18
  SPEAKER_00: So, the example you gave, if I had looked at your financial reports, I could tell instantly that you very much valued personal development because you're right, it's your biggest expense, it's your biggest lane item.
• 12:28
  SPEAKER_00: I can give you another example on the flip side.
• 12:30
  SPEAKER_00: I was working with a woman recently, she makes about$30,000 a month.
• 12:34
  SPEAKER_00: And I straight up told her, you don't value yourself.
• 12:37
  SPEAKER_00: And she was shocked.
• 12:38
  SPEAKER_00: She's like, What do you mean?
• 12:39
  SPEAKER_00: I'm like, I can tell you don't value yourself.
• 12:41
  SPEAKER_00: And we dug in and we dug in and we dug in.
• 12:43
  SPEAKER_00: And I'm like, Do you want to know why I really know that?
• 12:45
  SPEAKER_00: Because you make$30,000 a month and you don't pay yourself and you're in debt.
• 12:52
  SPEAKER_01: Ooh, ooh, ooh.
• 12:55
  SPEAKER_01: I sorry, I want to share this because I mean, I know all of your listening just like, well, what do you guys know?
• 13:00
  SPEAKER_01: You guys are so successful.
• 13:02
  SPEAKER_01: I was 55K in debt when I started my business because law of attraction, I'm very spiritual.
• 13:09
  SPEAKER_01: A lot of people forget that, but I'm actually like Reiki certified in a tune.
• 13:12
  SPEAKER_01: I'm like, but if I'm doing it for the good of the world, money is gonna come to me.
• 13:18
  SPEAKER_01: But so I just I just wanted to relate to other people.
• 13:22
  SPEAKER_01: So continue on, Catherine.
• 13:25
  SPEAKER_00: Yeah.
• 13:26
  SPEAKER_00: No, I'm really glad you shared that.
• 13:27
  SPEAKER_00: It's it's so true.
• 13:29
  SPEAKER_00: And me, I never went in debt, but I'm extremely fear-based of my money.
• 13:32
  SPEAKER_00: So I went way too hard on the other side.
• 13:34
  SPEAKER_00: I refused to invest in myself and refused to invest in my team for many years because I couldn't go into debt because that is so bad, right?
• 13:42
  SPEAKER_00: That was the storyline that I was following.
• 13:44
  SPEAKER_00: And it's so interesting.
• 13:45
  SPEAKER_00: Everybody's unique story is gonna both harm them and help them in certain ways.
• 13:49
  SPEAKER_01: And so, you know, time and help.
• 13:52
  SPEAKER_00: Yeah, yeah, it really is.
• 13:54
  SPEAKER_00: I always call it like your double-edged sword.
• 13:56
  SPEAKER_00: Like your superpower is also the thing that makes you super unique, and you're gonna have to work against that because other people don't have that.
• 14:02
  SPEAKER_00: They're not gonna understand that, but you're gonna have to make space for that in many ways.
• 14:07
  SPEAKER_00: Anyway, to go back to the actual number side of things, right?
• 14:11
  SPEAKER_00: The client that I was working with, she's making$30,000 a month.
• 14:15
  SPEAKER_00: She was actively investing in her team, actively growing, actively like, well, I'll pay myself later and well, I have enough right now.
• 14:21
  SPEAKER_00: And that wasn't the point.
• 14:23
  SPEAKER_00: It didn't matter that she had other means in her life, that she was keeping the lights on and keeping her, you know, the bare minimum expenses, like bare minimum, keeping her family fed.
• 14:32
  SPEAKER_00: That wasn't the point.
• 14:33
  SPEAKER_00: The point was she was giving so much to everything else that needed her attention and wasn't using her money to give back to herself.
• 14:42
  SPEAKER_00: And therefore, that storyline is you are not valuing yourself.
• 14:45
  SPEAKER_00: I don't care that you can, like, oh, well, I have enough, I can eat, and like I have the heat on that's the bare minimum.
• 14:52
  SPEAKER_00: And if you really want to help people and you really want to live by your values and your mission, you need to do a little bit more.
• 14:57
  SPEAKER_00: You really need to take yourself seriously.
• 14:59
  SPEAKER_00: Your example with debt, it's okay to go into debt.
• 15:02
  SPEAKER_00: You're right to view it as an investment, particularly as a business owner, but eventually you've got to face that debt.
• 15:10
  SPEAKER_00: You've got to start doing something differently.
• 15:11
  SPEAKER_00: You've got to start taking yourself seriously as a business owner and taking yourself seriously as an individual.
• 15:16
  SPEAKER_00: If your business is constantly in debt, that's not a healthy business.
• 15:20
  SPEAKER_00: It's and it's not okay to just, it's not sustainable.
• 15:24
  SPEAKER_00: No.
• 15:24
  SPEAKER_00: And it's not okay to rely on that excuse of, but I'm investing.
• 15:28
  SPEAKER_00: That might be true, but if you're never actually making a profit, then what's the point?
• 15:32
  SPEAKER_00: Right.
• 15:32
  SPEAKER_00: Ultimately, what's the point?
• 15:34
  SPEAKER_01: Well, I want to go back because I know debt could be such a triggering word, and I want and since we're talking about the language part of let's when I'll be honest, when I finally faced it, was because I'm in a relationship with my boyfriend.
• 15:50
  SPEAKER_01: He's like, hey, you should probably look at that debt.
• 15:52
  SPEAKER_01: I'm like, no, it's fine.
• 15:54
  SPEAKER_01: And then I finally looked at it, really looked at my numbers.
• 15:56
  SPEAKER_01: It was all credit card debt for my business.
• 15:59
  SPEAKER_01: And I was like, oh my gosh, the money I'm making is not even touching paying the balance.
• 16:06
  SPEAKER_01: And that's why it keeps growing.
• 16:08
  SPEAKER_01: I needed to see it.
• 16:10
  SPEAKER_01: And going back to what you mentioned, money is neutral.
• 16:14
  SPEAKER_01: I I don't have my net worth or the number define me.
• 16:19
  SPEAKER_01: It's neutral, it's just showcasing, okay, this is where where my money is at based off of past behaviors.
• 16:27
  SPEAKER_01: Because if we see that money and it defines us, it stops us from moving forward to create new action.
• 16:34
  SPEAKER_01: So I had to eat a lot of humble pie, go get a loan because it was low interest, it paid off all my debt, paying it off monthly, and my credit score and everything just went off the roof.
• 16:48
  SPEAKER_01: And then I just started making getting it seriously, but I had to change my language around it, that it's not defining me.
• 16:54
  SPEAKER_01: One.
• 16:55
  SPEAKER_01: And then two, I also am actually grateful for it.
• 16:59
  SPEAKER_01: I know that sounds weird, but I'm grateful for it because it made me better as a business coach, money management.
• 17:08
  SPEAKER_01: And it's interesting because I've worked with you where you were my CFO, like holding my hand, putting automations and systems in place that I even do it for my own clients now.
• 17:19
  SPEAKER_01: I'm like, hey, I know where I was at for that.
• 17:22
  SPEAKER_01: So just wanted to share how important it is to just see it as neutral.
• 17:25
  SPEAKER_01: It doesn't define you and you could change it.
• 17:29
  SPEAKER_00: Yeah.
• 17:30
  SPEAKER_00: To go back to that storyline thing, that debt, as you as you call it, right?
• 17:35
  SPEAKER_00: That very triggering word, it did serve you.
• 17:37
  SPEAKER_00: It was an investment in your learning, in your personal development, in your idea and vision of yourself as a business owner.
• 17:43
  SPEAKER_00: And at that time, and in that place, that was what was truly happening.
• 17:48
  SPEAKER_00: That was the flow of money that you were in, and that was what the best that you could do that you knew how to do.
• 17:53
  SPEAKER_00: And what you probably needed to do, you're correct, is that that was part of the journey.
• 17:56
  SPEAKER_00: That was always going to be part of your journey.
• 17:58
  SPEAKER_00: And it's now also okay to be in a different place and a different time and to want something different.
• 18:04
  SPEAKER_00: There's no, there's nothing, I tell that to people all the time.
• 18:08
  SPEAKER_00: As we dig in and we build money maps, right?
• 18:10
  SPEAKER_00: And we look at sales forecasts, or we want to, you know, build cash flow, or we want to look at some of those advanced money reporting things or build a budget.
• 18:17
  SPEAKER_00: All of those are future looking forward.
• 18:20
  SPEAKER_00: And I always preface it when I work on these with clients, we're wrong.
• 18:24
  SPEAKER_00: We are wrong.
• 18:25
  SPEAKER_00: This will not be right.
• 18:26
  SPEAKER_00: This will never be right.
• 18:27
  SPEAKER_00: Because so many people get so in their head about doing the exact right thing or being the smartest or having the best strategy or oh, I didn't meet my budget.
• 18:34
  SPEAKER_00: I'm a failure.
• 18:36
  SPEAKER_00: No, this is just an intention and a map pointing us in the right direction to go.
• 18:40
  SPEAKER_00: If I could actually predict the future, I wouldn't need a business.
• 18:43
  SPEAKER_00: I would just be investing in the stock market, y'all.
• 18:45
  SPEAKER_00: Like I wouldn't work a day in my life.
• 18:47
  SPEAKER_00: That's not the point.
• 18:48
  SPEAKER_00: The point is to point ourselves in the direction to guide that story and then to do what we can in the moment to continue pointing the needle that direction.
• 18:56
  SPEAKER_00: It and to give ourselves a break, right?
• 18:58
  SPEAKER_00: Give yourself a lot of grace.
• 18:59
  SPEAKER_00: That actually goes into the let money mindset as well, the language aspect of it.
• 19:03
  SPEAKER_00: Give yourself a lot of grace.
• 19:04
  SPEAKER_00: Languages are hard to learn, and you're not born speaking a language.
• 19:08
  SPEAKER_00: You no baby in the world knows how to talk.
• 19:11
  SPEAKER_00: They have to learn it.
• 19:12
  SPEAKER_00: And it takes a long time for a baby to learn a first word.
• 19:14
  SPEAKER_00: And every language you learn after your first language is harder.
• 19:19
  SPEAKER_00: And I know many people in your community probably are working on their second or third language, right?
• 19:23
  SPEAKER_00: Immigrant families, you have people in your family who don't speak English well, and it's very difficult for them.
• 19:29
  SPEAKER_00: And that's where a lot of us are at with money, is we don't speak that language well.
• 19:32
  SPEAKER_00: And that's okay.
• 19:33
  SPEAKER_00: Give yourself grace, give yourself a break.
• 19:35
  SPEAKER_00: You're gonna get better at it.
• 19:36
  SPEAKER_00: You're gonna move along that journey and move along that story to get better at it.
• 19:40
  SPEAKER_00: Or honestly, like you did, Elaine, you're gonna find good translators.
• 19:43
  SPEAKER_00: You don't even have to be fluent in it because that's maybe not the type of business you want to run, right?
• 19:47
  SPEAKER_00: If you're as fluent in money as I am, you'd probably also be running an accounting firm.
• 19:51
  SPEAKER_00: That's not where everyone needs to be.
• 19:54
  SPEAKER_01: I also want to I also want to share.
• 19:56
  SPEAKER_01: I know we're talking about like how much money is in your bank bank account or maybe revenue, but I also want to share the beauty of looking at other things in your numbers, like why it's I I know we're not there yet, but the language part of it is if we're looking at other numbers, right?
• 20:11
  SPEAKER_01: So for example, by the time this podcast airs, I would have announced that I have gotten rid of my mastermind and just fully focused on my inner circle.
• 20:21
  SPEAKER_01: And it's it was it was an energetic, which actually transitions to the energy part, right?
• 20:26
  SPEAKER_01: Yeah.
• 20:26
  SPEAKER_00: I was like, you're doing a good transition a little bit.
• 20:28
  SPEAKER_01: Yeah, I'm doing a good transition.
• 20:29
  SPEAKER_01: So the second letter is E for energy.
• 20:32
  SPEAKER_01: So I'm doing the transition for Kathy.
• 20:33
  SPEAKER_01: That's how you know I'm working with her.
• 20:35
  SPEAKER_01: But I was noticing, oh, I was it was interesting.
• 20:39
  SPEAKER_01: I promoted my mastermind at the end of 2021.
• 20:43
  SPEAKER_01: And then I got two people to be my inner circle clients, which is for for scaling entrepreneurs.
• 20:49
  SPEAKER_01: My mastermind was for starting entrepreneurs, but scaling entrepreneurs, these are people who are making six multi-six, seven figures who just want their life back.
• 20:57
  SPEAKER_01: Like, huh?
• 20:58
  SPEAKER_01: That's interesting.
• 20:59
  SPEAKER_01: And then I also attracted a couple of one-to-one clients were who are also at a high level.
• 21:04
  SPEAKER_01: And by seeing those numbers, it actually validated my intuition, my energy that this is the shift and change I need to create.
• 21:14
  SPEAKER_01: So when people think about numbers, they often think, oh, it's too masculine, it's gonna ruin my flow state.
• 21:21
  SPEAKER_01: Actually, you probably already have that intuition of something that needs to shift and change, and the numbers just help validate it for you.
• 21:28
  SPEAKER_01: So it's actually a mix of the feminine and masculine.
• 21:31
  SPEAKER_01: So I don't want to take out spirit spirituality and intuition here.
• 21:34
  SPEAKER_01: Money is actually pretty feminine.
• 21:37
  SPEAKER_00: I love, I love that you said that, Elaine.
• 21:40
  SPEAKER_00: That's one of my favorite things about working with you in particular, is that every time we sit down to do your money mapping, you're exactly right.
• 21:47
  SPEAKER_00: I the way that my intuition works is I I'm not a visual person, I'm not an auditory person.
• 21:52
  SPEAKER_00: I'm a knower.
• 21:53
  SPEAKER_00: Like I just know things.
• 21:55
  SPEAKER_00: I'm not an expert in intuition coaching.
• 21:57
  SPEAKER_00: So forgive me if I'm not using all those words right.
• 21:59
  SPEAKER_00: But Part of the reason I'm really good at that and I can give that to other people is my money.
• 22:05
  SPEAKER_00: Is I can sit down and I have a gut feeling or like an idea or a dream or like I'm getting like a little inkling and I can sit down and my money will confirm for me what I'm thinking.
• 22:15
  SPEAKER_00: I'm no longer just relying on my intuition or my gut.
• 22:18
  SPEAKER_00: I know I'm right.
• 22:20
  SPEAKER_00: And I give that gift to my clients because of the way that we talk to money.
• 22:23
  SPEAKER_00: You're you're 100% correct.
• 22:24
  SPEAKER_00: And you're really, you know, Lynn, you're like an A plus student at this.
• 22:27
  SPEAKER_00: That's one thing you really excel at you have, yes, you you have become so active at your money story and at using your money rituals and brought about.
• 22:44
  SPEAKER_00: And it's really, I mean, it's it's powerful, it's a lot of fun to be like, okay, this is exactly where my business is like not meeting my goals, and here's why money, as we talked about, is neutral.
• 22:52
  SPEAKER_00: It's feedback loop, it's gonna just communicate with you, it's a language, it's just gonna tell you like this is where you said you wanted to go, this is how far you are from that, or this is how close you are, or you know, you've already achieved that.
• 23:04
  SPEAKER_00: Congratulations! You know, that's that's money as language.
• 23:07
  SPEAKER_00: That's the whole reason to have accounting and financial reports, is to give you that sort of feedback and then to jump into the energy, right?
• 23:12
  SPEAKER_00: So we can keep keep moving this along.
• 23:15
  SPEAKER_00: When I talk about money as energy, people often are like, oh, you're you're not talking about, you know, that like manifesting that like woo-woo coaching side of things, which I love and respect and obviously use.
• 23:26
  SPEAKER_00: But y'all, I am an accountant and I'm still an accountant, and I do mean this very literally.
• 23:31
  SPEAKER_00: Money is an energy.
• 23:34
  SPEAKER_00: We call this cash flow.
• 23:35
  SPEAKER_00: Us as accountants, we can literally measure, again, literally, the the give and the take of money, the way that it ends and it flows, that it's always on the move, that it's always going somewhere.
• 23:45
  SPEAKER_00: Money needs a job to be happy.
• 23:48
  SPEAKER_00: Money is an energetic creator the way that you are, and it needs to be pointed somewhere.
• 23:53
  SPEAKER_00: Again, let money work for you.
• 23:55
  SPEAKER_00: Give money jobs, point it at places.
• 23:57
  SPEAKER_00: It's gonna come and it's gonna come and go from you.
• 24:00
  SPEAKER_00: It can't not do that.
• 24:01
  SPEAKER_00: What's really interesting, this is one of my favorite fun facts.
• 24:03
  SPEAKER_00: If we could jump into a little aside, we use something called a fiat currency system in America, actually, worldwide we do.
• 24:11
  SPEAKER_00: And all that means is that there's actually nothing backing up the value of the dollar except the agreement that we've made as a society that it has value.
• 24:22
  SPEAKER_00: That is the definition of fiat.
• 24:24
  SPEAKER_00: It's a human human construct.
• 24:26
  SPEAKER_00: Yes, it's a human construct.
• 24:28
  SPEAKER_00: So a dollar has value because we all just kind of collectively said, okay, yeah, this is now valuable, and I'm gonna let the US government like you know, the FDIC insurance that all your banks have.
• 24:40
  SPEAKER_00: That's literally what that is saying is we're backing up the value of your dollar because we say we are.
• 24:45
  SPEAKER_00: Like you're relying on the strength and reputation of the US government to give your dollar value.
• 24:50
  SPEAKER_00: There's nothing, there's nothing behind that dollar.
• 24:53
  SPEAKER_00: It is just energy, it is just a way to show your appreciation for something, to go out and get help that you need.
• 25:01
  SPEAKER_00: To it's like smiling at a stranger and you get a little jolt of energy.
• 25:05
  SPEAKER_00: Like that is all that money is doing.
• 25:08
  SPEAKER_00: We call it cash flow and accounting, and I'm I call it energy.
• 25:11
  SPEAKER_00: It is it is the language and the energy of money.
• 25:13
  SPEAKER_00: If you can communicate with it and harness its energy to give it a good job, money becomes your teammate, which is the final key of that.
• 25:19
  SPEAKER_00: And that's the let money mindset.
• 25:21
  SPEAKER_00: That is how, as you describe, Elaine, you can pair the masculine and the feminine together to be in that flow state, to be really honest and aware and intentional.
• 25:30
  SPEAKER_00: It's just what's happening in my business.
• 25:32
  SPEAKER_00: I need a clear look and I want to like answer some questions for myself.
• 25:36
  SPEAKER_00: Your money is your best, your best tool for that.
• 25:39
  SPEAKER_00: It's totally neutral.
• 25:40
  SPEAKER_00: It's already a language, it's already an energy measurer.
• 25:43
  SPEAKER_00: It wants to it wants to answer those questions for you.
• 25:46
  SPEAKER_01: I want to give people a resource, which is actually a book you recommended I read called Soul of Money.
• 25:51
  SPEAKER_01: And uh going going back to energy, and I love this book.
• 25:55
  SPEAKER_01: I forgot the author's name, but she's been interviewed by Oprah.
• 25:58
  SPEAKER_01: Lindy Twist.
• 25:59
  SPEAKER_01: Yes, thank you.
• 26:00
  SPEAKER_01: She's been interviewed by Oprah if you need street cred to read it.
• 26:03
  SPEAKER_01: And she was a former fundraiser, and I was a former nonprofit fundraiser, so I resonate.
• 26:08
  SPEAKER_01: But she gave that now, she gave the explanation that money comes with the word current, which is currency.
• 26:16
  SPEAKER_01: And just like current, which is water, money is meant to flow, it's meant to move.
• 26:23
  SPEAKER_01: So if water is stuck like in a cup for days or months, it's gonna look really gross.
• 26:30
  SPEAKER_01: But if you notice when you go hiking and you go to the highest point of a mountain, the waterfall, the water's the cleanest at the top because it's moving really quickly.
• 26:40
  SPEAKER_01: And so I trick myself and it's kind of going into the teammate part where, oh, I'm so excited to give this money to my team member, or I'm so glad that I'm paying for this rent or mortgage.
• 26:54
  SPEAKER_01: You know, it's changing it around.
• 26:57
  SPEAKER_01: So I wanted to share that with a soul, like the soul of money.
• 27:01
  SPEAKER_01: And then a second example, we're talking about energy, and then we'll go more into teammate, is so Catherine's my CFO.
• 27:10
  SPEAKER_01: As I mentioned, I meet with her monthly, and so it is March as we're recording this.
• 27:14
  SPEAKER_01: So last month in February, and I know Catherine won't just share it blatantly, so I have to share it because there's MTAs, but February, I was telling Catherine, oh my gosh, my numbers are low.
• 27:25
  SPEAKER_01: And then and it's interesting because even before our call, I pulled up the trends, and I'm like, oh, February tends to be a low month for me.
• 27:35
  SPEAKER_01: I've been in business for four years, almost five.
• 27:38
  SPEAKER_01: The great thing is that when you're in business for years, you have financial data.
• 27:43
  SPEAKER_01: And and that's what I mean.
• 27:45
  SPEAKER_01: It's important to look at your trends, what's working so it doesn't come off like, oh, what the hell?
• 27:50
  SPEAKER_01: Why did this happen?
• 27:51
  SPEAKER_01: Like, okay, I just know it happens in February's.
• 27:53
  SPEAKER_01: January's are great, Q4 is amazing, around April and May is amazing in my business.
• 27:58
  SPEAKER_01: Those are trends.
• 28:00
  SPEAKER_01: This is why it's important to look at stuff.
• 28:02
  SPEAKER_01: And also, when when it's a bad, when it's quote unquote a bad month, I put air quotations if you can't see me.
• 28:09
  SPEAKER_01: You already know that from looking at your numbers in the past.
• 28:12
  SPEAKER_01: And you can kind of brace yourself.
• 28:13
  SPEAKER_01: And and you know what?
• 28:14
  SPEAKER_01: Honestly, in the future, I'll plan it even better.
• 28:16
  SPEAKER_01: I'll go on vacation in February if I already know that the numbers are not gonna be as high, you know.
• 28:22
  SPEAKER_00: I I actually was literally gonna back up this example with an example that is so in line with the vacation things.
• 28:28
  SPEAKER_00: You and I are on the same wavelength of the lane.
• 28:30
  SPEAKER_00: I love this.
• 28:31
  SPEAKER_00: I just worked with a client who we did her look back, right?
• 28:34
  SPEAKER_00: This is a couple months ago.
• 28:36
  SPEAKER_00: And she said something that I jumped all over because she's like, Yeah, December uh was low numbers, but it's okay.
• 28:42
  SPEAKER_00: It was good enough.
• 28:42
  SPEAKER_00: And I was like, hold on, stop.
• 28:46
  SPEAKER_00: What do you mean December had low numbers?
• 28:48
  SPEAKER_00: She's like, Well, they're lower than the other months.
• 28:49
  SPEAKER_00: I'm like, but this December, you took three weeks off for the holidays.
• 28:54
  SPEAKER_00: You didn't work the entire month that was on your intention, that was on your money map.
• 28:59
  SPEAKER_00: You've told me all your because it's like so many entrepreneurs, taking time off is a real like level up, giving yourself permission to rest, valuing your time is such a level up in your business.
• 29:11
  SPEAKER_00: I help a lot of clients through that exact transformation for themselves.
• 29:16
  SPEAKER_00: And this client was right there with it.
• 29:17
  SPEAKER_00: She's like, Well, December had such a low month.
• 29:19
  SPEAKER_00: And I'm like, because you took three weeks off, because you wanted to, because you set that up for yourself on purpose.
• 29:25
  SPEAKER_00: What if every December was that low because you weren't working?
• 29:30
  SPEAKER_00: Which reframed it for her.
• 29:31
  SPEAKER_00: And she said, Oh, heck yeah.
• 29:33
  SPEAKER_00: And that just means I need to make a little bit extra these months to make up for it.
• 29:36
  SPEAKER_00: If I really feel like that number is low, I can make up for that in my big months, which for her are September, August time frame.
• 29:43
  SPEAKER_00: And it's like, great, perfect.
• 29:44
  SPEAKER_00: Let's adjust for 2022.
• 29:46
  SPEAKER_00: That's our new intention.
• 29:48
  SPEAKER_00: Let's see how great we do.
• 29:49
  SPEAKER_00: Let's play.
• 29:49
  SPEAKER_00: Let's see how it let's see how it goes.
• 29:51
  SPEAKER_00: And that's a lot of the fun of my job is you know, you tell me the lifestyle you want, I'm gonna write out a money map for you to get it.
• 29:58
  SPEAKER_00: And then we can kind of see how you did.
• 30:00
  SPEAKER_00: Like it's very fun to reflect on your numbers when that's the that's the way you're using them.
• 30:03
  SPEAKER_01: I also want to add, I think abundant mindset.
• 30:07
  SPEAKER_01: I need to have abundance all the time.
• 30:09
  SPEAKER_01: I just want to remind just even naturally.
• 30:12
  SPEAKER_01: So just remember, I have Reiki attuned and Reiki certified.
• 30:16
  SPEAKER_01: Money and life is like seasons.
• 30:18
  SPEAKER_01: We're not meant to be in summer all the time.
• 30:20
  SPEAKER_01: There's actually a beauty of going into fall and then winter and then spring.
• 30:26
  SPEAKER_01: So understanding the seasons in your life energetically with money, it makes it easier.
• 30:33
  SPEAKER_01: So you just allow it to happen and go through it.
• 30:37
  SPEAKER_01: I always joke around when I have an event, I ask my audience, how many of you are so grateful for your ex?
• 30:44
  SPEAKER_01: And everyone raises their hand because there was so much learning and lessons that happen from it.
• 30:51
  SPEAKER_01: So if you're listening to this and it is winter, or you're looking at your numbers and it's making you feel a certain way, there's probably beauty in the lesson that you need to do with that.
• 31:01
  SPEAKER_01: Or maybe there's a reason why the universe has given you this podcast episode to listen to it.
• 31:07
  SPEAKER_01: And you're gonna get the soul of money and read it and just start integrating and take the shame out, just start moving forward.
• 31:16
  SPEAKER_00: Yeah, that's why I ultimately chose teammate as the T for my let money mindset that I wanted to teach people because a lot of people talk about money as a tool, right?
• 31:25
  SPEAKER_00: Which could have fit, or they talk about money as a resource.
• 31:28
  SPEAKER_00: You hear that all the time, but it is really important to acknowledge the emotional and relational like concepts of money as well.
• 31:37
  SPEAKER_00: We have things in our past, we have the stories that have happened to us that will affect how we feel about that money.
• 31:44
  SPEAKER_00: And so it's really important to your point to be honest and to acknowledge that.
• 31:49
  SPEAKER_00: I sometimes have clients who start working with me.
• 31:51
  SPEAKER_00: I literally have them write a love letter to their money to acknowledge where have you been?
• 31:55
  SPEAKER_00: What's going on for you right now?
• 31:57
  SPEAKER_00: How are you feeling about this?
• 31:58
  SPEAKER_00: It's okay to admit this is really hard for me, this is really confusing.
• 32:02
  SPEAKER_00: I don't feel like I can trust you, etc.
• 32:04
  SPEAKER_00: All of those things come up with money a lot, especially if we're coming from a place of lack.
• 32:10
  SPEAKER_00: I I mean, I'll raise my hand.
• 32:12
  SPEAKER_00: That is very much my journey as an artist.
• 32:14
  SPEAKER_00: I was lucky to make$300 a week.
• 32:16
  SPEAKER_00: I consider that a good week.
• 32:18
  SPEAKER_00: And I worked 60 to 80 hours, y'all.
• 32:20
  SPEAKER_00: Like I was freelancing, I was hustling, I was doing the thing.
• 32:23
  SPEAKER_00: 300 bucks I considered nice.
• 32:25
  SPEAKER_00: I did good that week.
• 32:27
  SPEAKER_00: That's insane.
• 32:29
  SPEAKER_00: That's that's wild, especially when you compare that to me now running my own business six years in.
• 32:34
  SPEAKER_00: I mean, I now work three and a half days a week.
• 32:37
  SPEAKER_00: I don't work 60 to 80 hours anymore, and I make more and more and more money every year.
• 32:42
  SPEAKER_00: I learn to save and invest and earn greater amounts of money every year that I do this.
• 32:48
  SPEAKER_00: And that's really all I want to give to people is well, that vision of what's possible.
• 32:53
  SPEAKER_00: But I don't want to skip or go back into the, yay, let's stomp all positive in mindset stuff.
• 32:57
  SPEAKER_00: Uh, because you're right, it is really important to acknowledge the winter and to acknowledge that honesty and to to not only acknowledge it, but to experience that fully.
• 33:05
  SPEAKER_00: You're not gonna have as effective of you're not gonna be as effective or truly have a money mindset unless you do acknowledge that flow.
• 33:13
  SPEAKER_00: And you do acknowledge sometimes I am just not feeling that.
• 33:16
  SPEAKER_00: I actually I'm a very fear-driven money person.
• 33:19
  SPEAKER_00: I think I mentioned I'm so much so a fear-driven money person.
• 33:22
  SPEAKER_00: That's almost always how I begin that relationship is I'm panicked, I'm stressed about something.
• 33:28
  SPEAKER_00: Oh, let me go budget.
• 33:29
  SPEAKER_00: My money will tell me, right?
• 33:30
  SPEAKER_00: It'll go answer all these questions.
• 33:32
  SPEAKER_00: And that was one thing I really had to work on a couple of years, probably two years ago.
• 33:36
  SPEAKER_00: So four years into this journey, right?
• 33:39
  SPEAKER_00: Two four years in, I really had to sit and work with that because if that's how I'm always approaching my money and always treating my money.
• 33:45
  SPEAKER_00: Imagine if I was doing that to my husband, for example, or my partner.
• 33:48
  SPEAKER_00: I'm stressed, I'm gonna come and I'm gonna dump on you, and you're gonna make me feel better.
• 33:53
  SPEAKER_00: Oh, that's probably not gonna be a very fulfilling relationship for the other person, and they probably won't stick around.
• 33:59
  SPEAKER_00: And so it's probably better to at least preface, hey, I know I'm stressed and I'm sorry.
• 34:05
  SPEAKER_00: This is where I'm at.
• 34:06
  SPEAKER_00: This is what I can bring to the table.
• 34:08
  SPEAKER_00: What can what can we do together?
• 34:10
  SPEAKER_00: Is there a way you can support me through this until I until I've learned to do better, until I, until I can move forward in my own story?
• 34:16
  SPEAKER_00: And that is gonna give you a much healthier, much more curious, much more playful attitude towards not only how you react to your business, but how do you react to your money, excuse me, but how you react to your business, how do you react to your relationships and that vision for your life?
• 34:33
  SPEAKER_00: That's one of the really, I keep saying that's one of the really fun things about my job.
• 34:36
  SPEAKER_00: I'm in tax season, y'all, and I'm just having a blast.
• 34:39
  SPEAKER_00: That's why I actually enjoy doing interviews during tax season.
• 34:41
  SPEAKER_00: I'm in the thick of it, and it's just so great.
• 34:43
  SPEAKER_00: But it is, I'm in the thick of it, and it's so great because to help people move to that idea of I don't have it all figured out.
• 34:51
  SPEAKER_00: I may be overwhelmed, or maybe I'm even worse.
• 34:54
  SPEAKER_00: Maybe I'm literally in the darkest place I've ever been, and I have no idea how I'm gonna make it work.
• 34:59
  SPEAKER_00: But I'm going to start believing in money as my teammate, and I'm gonna start showing up with curiosity and I'm just gonna see what happens.
• 35:06
  SPEAKER_00: I'm gonna try to learn this language and I'm gonna try to honor my own energy and give money jobs so it can be have its energy honored.
• 35:14
  SPEAKER_00: And let's just see how it goes to watch people go through that transformation and to watch them develop and level up their skills each time they sit down with this mindset and they sit down with their money rituals, they end up in really, really cool places.
• 35:28
  SPEAKER_00: We I see really amazing things happening every single day because I get to work with money in numbers, and it becomes such an effective tool in Enroad to do that deeper work, that meaningful work, that values-driven work that we all actually want to do.
• 35:41
  SPEAKER_00: Money is a really good way to unlock that and be honest and intentional with it, I find.
• 35:46
  SPEAKER_01: So, yeah, and you were talking about things like I mean, we all you've heard the stats everyone has usually is you know, money is the reason why people divorce or get separated.
• 35:58
  SPEAKER_01: So I liked that you actually had that, you mentioned having that conversation.
• 36:03
  SPEAKER_01: And like I said earlier in this podcast episode, my boyfriend approached me, like, hey, you're in the set.
• 36:09
  SPEAKER_01: What are you gonna do?
• 36:10
  SPEAKER_01: Rather than avoiding it, right?
• 36:12
  SPEAKER_01: And I'll be honest, I was like, no, I'm doing good work in this world, universe, God is gonna give me my abundance, as opposed to like, hey, this is what's happening.
• 36:22
  SPEAKER_01: So just like we were saying for tax season, both me and my boyfriend were vulnerable with another with one another, and we have our own separate finances.
• 36:29
  SPEAKER_01: In fact, we're not married yet, but I told him, yeah, I want prenup because I know both of us do things differently with money.
• 36:38
  SPEAKER_01: He's more of the saver, he's an accountant.
• 36:41
  SPEAKER_01: I am an entrepreneur, so I'm gonna be spending a lot for my business.
• 36:45
  SPEAKER_01: And he appreciated that we had this honest conversation.
• 36:47
  SPEAKER_01: He was like, Oh, I'm just gonna approach you for it.
• 36:49
  SPEAKER_01: Like, oh, I'm gonna start this conversation right now.
• 36:51
  SPEAKER_01: But even in tax season, he just had to pay off a big bill for taxes.
• 36:55
  SPEAKER_01: Right now, as we're recording, it's right before my retreat.
• 36:58
  SPEAKER_01: And I told him, Oh my gosh, my my bill's gonna be high this month because I'm spending so much in the retreat.
• 37:05
  SPEAKER_01: However, I put a list together of leads that I have and calls and conversations I have where it can come in.
• 37:14
  SPEAKER_01: Like I'm looking at potential leads of like$140,000.
• 37:17
  SPEAKER_01: So when we're talking about money mapping and tracking, it's not just what's here right now, but are you also tracking what are possible revenue streams that are coming in?
• 37:29
  SPEAKER_01: Are you tracking how many sales conversations, how many collaborations, because it shouldn't just all be sales conversations, or even with Catherine doing a podcast interview where it may potentially lead her to other clients?
• 37:43
  SPEAKER_01: By the way, I'm I think I'm assuming I am that I'm Catherine's probably number one referral because she gets so many clients from me.
• 37:51
  SPEAKER_01: So I know that this was a benefit for her to do this.
• 37:54
  SPEAKER_01: I also know you love me, but I did.
• 37:56
  SPEAKER_00: Well, yeah, I think we were talking about it too.
• 37:59
  SPEAKER_00: So this is fun, yeah.
• 38:00
  SPEAKER_01: But just just tracking all of that, but anything else you want to add to what I just shared?
• 38:07
  SPEAKER_00: Yeah, I think the thing that I want to leave people with is not only the idea of the let money mindset, right?
• 38:14
  SPEAKER_00: The let money mindset helps us be in that flow.
• 38:17
  SPEAKER_00: We want to honor money as a language, as an energy to make money our teammate.
• 38:22
  SPEAKER_00: You were kind of driving forward and driving forward to that idea of that money ritual of you have a ritual with your boyfriend where you sit down and you talk about these things, and you have a ritual about the types of numbers that you look at.
• 38:33
  SPEAKER_00: And you're very, very that's one of the things I admire most about you, Aline, is just how like honest and frank you are about everything that you do in your business.
• 38:41
  SPEAKER_00: And you're such an inspiration to the people who get to work with you that you share these are the types of numbers that I look at.
• 38:48
  SPEAKER_00: This is the type of like money mapping that I do, and that becomes part of your ritual as well.
• 38:51
  SPEAKER_00: And that's gonna look different for every person.
• 38:54
  SPEAKER_00: But a couple of things that you do that stand out to me and that that I teach everybody to do is to set time and to treat it intentionally and like it's that date, like it's a date with your boyfriend, like it's an important conversation.
• 39:08
  SPEAKER_01: I want to add, go ahead, jump in.
• 39:10
  SPEAKER_01: Because I know we know what we're talking about, the term.
• 39:12
  SPEAKER_01: So for what we're trying to share is looking at your budget, except we don't both Catherine and I don't like using the word budget because it's so constraining.
• 39:21
  SPEAKER_01: But so often when people look at their numbers, like, okay, time to look at my budget.
• 39:25
  SPEAKER_01: But what Catherine's talking about with the money ritual is actually changing that term, changing the energy so you can make it fun to look at it.
• 39:34
  SPEAKER_01: And honestly, I share this with my boyfriend, like, hey, this is what I do.
• 39:37
  SPEAKER_01: It's like, I don't do that, I just look at spreadsheets because he's an accountant, so it's pretty boring for him.
• 39:42
  SPEAKER_01: I'm like, well, this is what's gonna make me look at it.
• 39:45
  SPEAKER_01: So I'm gonna put a candle, Paul Asanto, listen to Mr.
• 39:48
  SPEAKER_01: Bear's budget bangers, which if you want, I'll put in the show notes is 1990s and 2000 hip hop and look at my numbers.
• 39:54
  SPEAKER_01: But continue on, Catherine.
• 39:56
  SPEAKER_00: Yes, yeah.
• 39:59
  SPEAKER_00: Sorry, like there's so many good things in that Elena.
• 40:01
  SPEAKER_00: I'm like, I'm gonna pull all of them out.
• 40:03
  SPEAKER_00: No, so yes, grinding the mind, the let money mindset is step one, really.
• 40:10
  SPEAKER_00: That's the mindset we want to be in to go on and do the work.
• 40:14
  SPEAKER_00: And to go on and to do that work is to take it seriously, to set time on our calendar, to make it a ritual and to make that ritual, as you said, exciting and fun and joyful.
• 40:23
  SPEAKER_00: So, what work do you need to do to get into let money mindset?
• 40:25
  SPEAKER_00: Is the first thing.
• 40:26
  SPEAKER_00: So for you, it's light that candle, set that playlist up, like get going.
• 40:31
  SPEAKER_00: I have other clients who, you know, have to clean their space.
• 40:34
  SPEAKER_00: I have other clients who open with prayer, I have other clients who open with journaling.
• 40:37
  SPEAKER_00: I personally, I always open with a little quick meditation because again, I want to know what my emotional state is as I'm coming to approach my money conversations.
• 40:45
  SPEAKER_00: That's been tough for me, right?
• 40:46
  SPEAKER_00: And I come at it with a tough energy.
• 40:48
  SPEAKER_00: So I need to be mindful of that as I come into that.
• 40:52
  SPEAKER_00: Then you get a look at the bookkeeping and the budgeting as you call it.
• 40:54
  SPEAKER_00: I call it money mapping because not everybody needs a budget, for example.
• 40:58
  SPEAKER_00: Like a budget is going to be an effective tool for some people, but not for others.
• 41:01
  SPEAKER_00: And so we don't, to your point, we don't need to put labels around the things you're doing.
• 41:06
  SPEAKER_00: It's more important for you to show up with that let money mindset to just spend time looking at any, looking at anything.
• 41:12
  SPEAKER_00: Just look at the bills you have to pay, just follow up on clients that haven't paid you, or just sit down and write up invoices to send out.
• 41:20
  SPEAKER_00: Just sit down and write out, I want to sign X amount of dollars this month, right?
• 41:25
  SPEAKER_00: If you're spending any sort of time with your numbers with that let money mindset and with the idea of this is repetitive, I'm gonna come back to this ritual.
• 41:33
  SPEAKER_00: I'm gonna block out time again.
• 41:35
  SPEAKER_00: It's gonna be consistent that I'm gonna do this.
• 41:38
  SPEAKER_00: You will naturally level up in your language with money and how effective it is for your business.
• 41:44
  SPEAKER_00: It doesn't have to get all fit, you don't have to hire me, right?
• 41:47
  SPEAKER_00: To build all these fancy spreadsheets and to do all these deep numbered work.
• 41:50
  SPEAKER_00: Because Elaine talked about some really, some really juicy high-level stuff about not just talking the money, but like really tracking the time and the energy and the resources that go into that.
• 42:00
  SPEAKER_00: That's where we start to level up accounting, where it's not just about, you know, your taxes and just about getting organized, but really about the processes and projects and strategy in your business.
• 42:08
  SPEAKER_00: That's my that is my jam, ladies and gentlemen.
• 42:12
  SPEAKER_00: Why don't I just start there, right?
• 42:14
  SPEAKER_01: I want to give an example.
• 42:15
  SPEAKER_01: It's like it becomes fun.
• 42:18
  SPEAKER_01: And by the way, I make this joke.
• 42:19
  SPEAKER_01: Yes, I'm Asian, but it's not like because I love numbers.
• 42:23
  SPEAKER_01: It's just I had that experience of being 55k in debt and I don't want to be in it.
• 42:28
  SPEAKER_01: But for those of you that own a Peloton, if you notice what makes it so fun, or if you've played video games, or even if you have the Apple Watch and you're tracking your exercise, it becomes fun because it's like gamification, right?
• 42:42
  SPEAKER_01: Like, oh, I need to be in this part.
• 42:44
  SPEAKER_01: I'm in the top 10%.
• 42:46
  SPEAKER_01: So to me, it's fun.
• 42:49
  SPEAKER_01: Like what you're saying with high-level numbers, I even track like my emails, my email open rate, seeing what content works.
• 42:55
  SPEAKER_01: I look at my podcast episodes, what resonates with a lot of people.
• 42:59
  SPEAKER_01: And it's interesting.
• 43:00
  SPEAKER_01: I am a business and career coach, but the best topics that all of you guys love hearing is the personal stuff.
• 43:06
  SPEAKER_01: And you guys actually love when I bring in in a guest, whether they're part of my team or one of my clients, but it becomes so fun to see, oh, this is what's working, this is what's not working.
• 43:20
  SPEAKER_01: And it also tells you, oh, I tried doing this and it didn't work for me.
• 43:25
  SPEAKER_00: Yeah, yeah.
• 43:26
  SPEAKER_00: When we started, because Elaine and I have been working together several years.
• 43:29
  SPEAKER_00: So again, Elaine has got some advanced money mapping skills, everybody.
• 43:32
  SPEAKER_00: Like she's really, I mean, again, a plus student right here.
• 43:36
  SPEAKER_00: You just said A plus no, I'm so happy.
• 43:41
  SPEAKER_00: Truly, I I share that all because you do give me referrals, so I do get to talk about you as my client.
• 43:45
  SPEAKER_00: And I don't usually, I usually get to stay behind behind closed doors, right?
• 43:49
  SPEAKER_00: Because money does not need to be, I don't need to be the face of anybody's work.
• 43:52
  SPEAKER_00: However, that being said, I do get to brag about Alina a lot, and she's an A plus student 100%.
• 43:56
  SPEAKER_00: And I tell people that all the time.
• 43:58
  SPEAKER_00: You have done such a good job of keeping.
• 44:00
  SPEAKER_00: To your ritual every week and leveling up your skills here.
• 44:03
  SPEAKER_00: And it is a lot of fun.
• 44:04
  SPEAKER_00: But when we started, you know, three years ago now, you know, the very first number we started tracking, your very first KPI, key performance indicator was just, I mean, how many referrals are you getting?
• 44:16
  SPEAKER_00: That was in line with your value around community.
• 44:19
  SPEAKER_00: That was in line with your value and the vision for your business.
• 44:22
  SPEAKER_00: Is like, well, are people excited to work with you?
• 44:24
  SPEAKER_00: Are they enjoying your events?
• 44:26
  SPEAKER_00: Are they inviting other people to them?
• 44:28
  SPEAKER_00: Just start there, right?
• 44:29
  SPEAKER_00: That just track the one thing.
• 44:31
  SPEAKER_00: And from there, you know, that yes, your open raids.
• 44:34
  SPEAKER_00: And I mean, I don't want to, I don't want to give too much away about launches and things you have coming up, but we are doing a lot more than that.
• 44:41
  SPEAKER_01: Well, we are gentlemen.
• 44:43
  SPEAKER_01: You know, looking at everything, and I know this is not the episode on systems, but if you want to, you could listen to it with my operations consultant, Jenny Jones, on how to scale by letting go.
• 44:55
  SPEAKER_01: But when it's just interesting, like seeing my relationship with money and how it's changed.
• 45:04
  SPEAKER_01: But I will be honest, like last year in 2020, I had all these programs.
• 45:08
  SPEAKER_01: And now this year, working with Catherine with my whole team, like we're simplifying it where I really want to focus on inner circle.
• 45:14
  SPEAKER_01: And then anyone else who wants to work, like inner circles for scaling entrepreneurs.
• 45:18
  SPEAKER_01: And the and the reason why I love working with them, it's fun.
• 45:22
  SPEAKER_01: They're not worried about money.
• 45:23
  SPEAKER_01: They're worried about, they're not really worried, they just want their life back.
• 45:27
  SPEAKER_01: So we see how we adjust and adapt.
• 45:29
  SPEAKER_01: And it's interesting because I'm even doing it, I'm constantly doing in my business.
• 45:32
  SPEAKER_01: You the only constant is change, where it's like, okay, I just want inner circle.
• 45:37
  SPEAKER_01: And then if there's any beginning entrepreneur clients or career coaching clients, it's one-to-one.
• 45:42
  SPEAKER_01: But those are really special people that are working with me one-to-one because my energy is important.
• 45:48
  SPEAKER_01: And yeah, and and when we're talking about energy, I'm also even talking about time because one of the things that you actually taught me was time tracking.
• 45:57
  SPEAKER_01: I'm literally time tracking right now.
• 45:59
  SPEAKER_01: I timed, I've been doing it for the past two months.
• 46:02
  SPEAKER_01: I haven't done time tracking in probably a year, but I need to track my time in terms of okay, how much time does it take me to do a like record podcast episode?
• 46:10
  SPEAKER_01: How much something that I just recently did was I was like, oh my God, it took me an hour to do this social media post.
• 46:17
  SPEAKER_01: And I added something new to an accountability system with my clients.
• 46:21
  SPEAKER_01: So I told one of my team members, you're gonna take this on.
• 46:24
  SPEAKER_01: I'll still edit the social media stuff like on a Google Doc, but like you just post it and do everything else because my time and energy needs to be with my current paying clients.
• 46:33
  SPEAKER_01: Because an important top value for me is my clients come first before like prospective clients.
• 46:40
  SPEAKER_01: And it even shows in the numbers too.
• 46:42
  SPEAKER_01: Like I know right now 33% of my clients comes from referrals and 66% comes from renewals, and minus the numbers thing is just easier to keep a client, minus the numbers.
• 46:53
  SPEAKER_00: It's a it's a little known secret.
• 46:56
  SPEAKER_00: I love, I love as you talk about how you're refining and clarifying and scaling down and doing well, scaling down.
• 47:01
  SPEAKER_00: You're not you're actually scaling up.
• 47:03
  SPEAKER_00: You're you're doing more and more in your business numbers-wise, your numbers get bigger, you know, you're handling more team members, you're handling more types of things, but you are getting more focused and more specific about who you serve and how you serve them.
• 47:17
  SPEAKER_00: And the most, my most successful clients, and every year I do this, that is that is the work.
• 47:22
  SPEAKER_00: It's about getting more intentional with our money, setting those firmer boundaries.
• 47:26
  SPEAKER_00: The less we work, often the more money we make because we have just nailed it.
• 47:30
  SPEAKER_00: We know where we're the most effective, we know where our money's happiest to be serving us.
• 47:35
  SPEAKER_00: We know where we get the most bang for our buck, you know, literally.
• 47:39
  SPEAKER_00: And that's something that a lot of people don't admit or acknowledge about a lot of seven-figure women, they're really good at the one thing and they know they're one thing, and they have focused in to make everything in their business and in their team about that one thing, right?
• 47:55
  SPEAKER_00: I constantly talk about your mission and your values, and I'm gonna constantly continue to harp that about with anybody that I work with because the more I can get you again focused on that, more of being the person you most want to be, becoming that like lifestyle actualization, as we were talking about at the beginning of this interview to loop it all the way back around, right?
• 48:15
  SPEAKER_00: That is the point of this work is to help you do less and become more effective because you'll make more money and it's really fun and enjoyable.
• 48:25
  SPEAKER_00: Yeah, it's great to give yourself a break.
• 48:27
  SPEAKER_01: I want to give the example of Olympic athletes or Michael Jordan, right?
• 48:33
  SPEAKER_01: Michael Jordan played basketball and then he switched over to baseball.
• 48:38
  SPEAKER_01: And then at that same season in baseball, he went back to basketball, didn't win the championship because his body was formed and trained as a baseball player.
• 48:46
  SPEAKER_01: So he couldn't perform at a peak as a basketball player.
• 48:49
  SPEAKER_01: But with Olympic athletes, they trained for four years for one event.
• 48:55
  SPEAKER_01: Maybe a couple, but it's not like you see a skier end up being on the floor doing gymnastics.
• 49:01
  SPEAKER_01: They're focused.
• 49:02
  SPEAKER_01: And when you're starting in, it's not saying that you can't do a lot of things, but when you're starting in scaling, just be mindful of all the resources you have.
• 49:09
  SPEAKER_01: Because so often people see like Oprah and Tony Robbins, they're doing all the things.
• 49:14
  SPEAKER_01: Yeah, because they're making they're billionaires or millionaires, like they have the resources of team to do that.
• 49:20
  SPEAKER_01: Not saying you're not able to have that in the future, but where you're at.
• 49:24
  SPEAKER_01: And with each program that you have is a different uh different types of systems and team members, which is gonna cost more money and energy.
• 49:34
  SPEAKER_01: So by me focusing just on inner circle and helping my clients focus on that, you are focused on the one thing.
• 49:41
  SPEAKER_01: By the way, get the book the one thing, which is a great book.
• 49:45
  SPEAKER_00: Yeah, it is.
• 49:46
  SPEAKER_01: It just becomes easier.
• 49:48
  SPEAKER_01: Go ahead, Catherine.
• 49:48
  SPEAKER_00: What are you gonna share?
• 49:50
  SPEAKER_00: Oh no, I was just gonna reinforce this that is that is again a great place to go back into your money to make it playful.
• 49:56
  SPEAKER_00: It's okay if you're at that spaghetti, like throwing spaghetti at the wall, kind of a thing where you don't know your thing yet and you don't know what works yet.
• 50:04
  SPEAKER_00: That's okay.
• 50:06
  SPEAKER_00: And still, again, having that money ritual and having that let money mindset where you're curious and you're playful and you're in the flow and you're experimenting, that's gonna change your intention about all of the trying all the things, and you're gonna figure out what works faster and be effective faster and get focused faster and find your thing faster.
• 50:24
  SPEAKER_00: So if you're if you feel like you're just starting in business, right?
• 50:27
  SPEAKER_00: And this conversation is a little bit like, oh, I'm maybe excited about it, but this is way over my head, or this is just not something that I need right now.
• 50:34
  SPEAKER_00: It's still something that you can use because it can help you become and find that mission for you.
• 50:41
  SPEAKER_00: If you come at it with, I'm playing with my numbers, I just want feedback on how I'm doing, which money again is really effective at giving you, you're gonna be able to find your answers to that, that those types of questions really fast.
• 50:53
  SPEAKER_01: I will say the first six figures are hard.
• 50:56
  SPEAKER_01: I remember that.
• 50:57
  SPEAKER_01: I mean, that's what my mastermind was for.
• 50:59
  SPEAKER_01: It was to help people hit six figures.
• 51:02
  SPEAKER_01: Now I'm doing inner circle helping people who are already making consistent income scale.
• 51:07
  SPEAKER_01: But going back to those that might be listening who aren't in the beginning, it is hard because you are playing with it.
• 51:14
  SPEAKER_01: But the most important thing you need to do at that stage is play and have fun.
• 51:20
  SPEAKER_01: One and two ask for feedback.
• 51:24
  SPEAKER_01: Ask for feedback from your clients on how you could improve on what they enjoy.
• 51:29
  SPEAKER_01: I'm not saying you have to integrate all of their feedback, but see what sits well with you, right?
• 51:35
  SPEAKER_01: So if we're gonna go to somatic and intuition, like, okay, that's actually true.
• 51:39
  SPEAKER_01: An example that I recently did was I mean, I was sharing this with Catherine in our last call.
• 51:46
  SPEAKER_01: I'm not gonna go so much in detail, but I noticed something was missing.
• 51:51
  SPEAKER_01: And I'm like, wait, I do this accountability system with my one-to-ones.
• 51:57
  SPEAKER_01: Why am I not translating this to my inner circle?
• 52:00
  SPEAKER_01: I just we're just so used to it, but something happened that made I got feedback that that was missing.
• 52:06
  SPEAKER_01: Like, oh, this is when I need to incorporate an input.
• 52:10
  SPEAKER_01: So now my inner circle clients, they receive these beautiful accountability docs and action items every single Monday from me where I've just gotten so much positive feedback.
• 52:20
  SPEAKER_01: Oh my god, this is amazing.
• 52:21
  SPEAKER_01: This is helping me stay focused.
• 52:24
  SPEAKER_01: And like, oh my gosh, I I was kind of blaming myself.
• 52:28
  SPEAKER_01: Like, why didn't I notice that?
• 52:29
  SPEAKER_01: But we're so out of business we forget.
• 52:32
  SPEAKER_01: And adding that has just improved my client satisfaction, which is what I care about.
• 52:39
  SPEAKER_01: And if you notice, I said client satisfaction, not client results, right?
• 52:42
  SPEAKER_01: But client satisfaction and client results because I share client ones every Monday.
• 52:46
  SPEAKER_01: And it realized this is what I need to focus on.
• 52:48
  SPEAKER_01: I need to focus on serving my clients.
• 52:50
  SPEAKER_01: And what happens when you scale a business as you're adding more, you need to subtract.
• 52:55
  SPEAKER_01: So since that takes away time, I'm subtracting time from being on social media and having my team take care of it.
• 53:03
  SPEAKER_01: So when you add, figure out what to subtract because your time and energy is important.
• 53:07
  SPEAKER_01: But I know we could go on and on and talk, Catherine.
• 53:10
  SPEAKER_01: Yeah, I know, yeah.
• 53:12
  SPEAKER_01: I would, as you know, because Catherine is an avid listener to this podcast, I would love for you to share what is one reflective question and one action.
• 53:23
  SPEAKER_00: Yeah.
• 53:24
  SPEAKER_00: So one reflective question that I would give to everyone is what can you add to your own money rituals?
• 53:33
  SPEAKER_00: If that is just, you know, okay, I sit down the pay bills, right?
• 53:36
  SPEAKER_00: Anytime you're gonna look at your money or do your bookkeeping or get ready for tax season, right?
• 53:40
  SPEAKER_00: You at least do it once a year.
• 53:41
  SPEAKER_00: You all at least do it once a year, right?
• 53:43
  SPEAKER_00: For taxes.
• 53:44
  SPEAKER_00: What can you add to your money ritual that can help you be in that let money mindset state, in that flow state?
• 53:51
  SPEAKER_00: What is a thing that you have at your disposal that you're already invested in that makes you feel good and playful and curious?
• 54:00
  SPEAKER_00: Can you incorporate that into your schedule regularly so that you can show up for money?
• 54:04
  SPEAKER_00: And then the action is do that, put it on your calendar, do it regularly, at least once a month is the best time frame.
• 54:12
  SPEAKER_00: So that's that's my takeaways for you guys.
• 54:14
  SPEAKER_01: And if anyone wants to learn more about your work, wants to connect with you, how can they do that?
• 54:21
  SPEAKER_00: Absolutely.
• 54:21
  SPEAKER_00: So one of the best places is to go to my website, Katherine Pomariance.com.
• 54:25
  SPEAKER_00: That's Katherine with a K and Pomerance with a Z.
• 54:28
  SPEAKER_00: There is a couple free resources there that you can sign up for.
• 54:31
  SPEAKER_00: You can also go there and book a discovery call.
• 54:35
  SPEAKER_00: Everybody who is interested in learning how to do this, you do get one free call with me because I want you to have an experience of what it's like before you invest fully.
• 54:43
  SPEAKER_00: So if you're genuinely interested and you want to learn some more, the resources on my website or booking that free call would be great a ways to start.
• 54:51
  SPEAKER_01: Yeah, and I have referred Catherine to so many people.
• 54:54
  SPEAKER_01: So let her know.
• 54:55
  SPEAKER_01: Let her know that you listen to this podcast episode too, so she knows how to track a potential lead and sale.
• 55:02
  SPEAKER_01: Love how I incorporated that.
• 55:04
  SPEAKER_01: Yes.
• 55:05
  SPEAKER_01: And I actually want to say, share a takeaway.
• 55:07
  SPEAKER_01: And I've been thinking about this, even listening to this is I have all these spreadsheets and templates of how I track things.
• 55:14
  SPEAKER_01: So thank you for having me remind me, I need to share these templates with my own clients.
• 55:20
  SPEAKER_01: So I need to create that and share that.
• 55:22
  SPEAKER_01: So that was a takeaway for me that I got from this.
• 55:26
  SPEAKER_01: And I know, Catherine, you've worked with my clients.
• 55:31
  SPEAKER_01: And I I wanted to see if you could give insight on what you've enjoyed seeing how I coach my clients and the feedback that you've gotten from people that you've met.
• 55:40
  SPEAKER_01: And you don't have to share their names, but what have you enjoyed about my business coaching style that you want to share with my community, if anyone's interested in working with me?
• 55:48
  SPEAKER_00: That's such a great question.
• 55:50
  SPEAKER_00: One of the things that always really impresses me about people who get connected to me via you, right?
• 55:57
  SPEAKER_00: If I've I say this all the time, it's like coming to me via Elaine says so much about you already.
• 56:04
  SPEAKER_00: And I primarily seem a couple of things.
• 56:06
  SPEAKER_00: One is that you are taking yourself very seriously.
• 56:09
  SPEAKER_00: Your clients show up in a way that is exceedingly professional and diligent and serious.
• 56:16
  SPEAKER_00: And that's not to say that's their personality, it's that they're well coached to take themselves seriously.
• 56:21
  SPEAKER_00: And that's a gift, especially for women and especially for, you know, people who have families that are non-traditional.
• 56:29
  SPEAKER_00: We don't often take ourselves seriously or feel like we can fit in or feel like we belong.
• 56:34
  SPEAKER_00: And your clients are overcoming that in really powerful ways.
• 56:37
  SPEAKER_00: They show up and they're like, I'm taking myself seriously.
• 56:39
  SPEAKER_00: That's why I'm talking to you.
• 56:40
  SPEAKER_00: And I am ready to level up and I'm ready to do whatever work that's gonna take.
• 56:45
  SPEAKER_00: That is an impressive way to interact with the world and a really, really effective way to interact with the world.
• 56:52
  SPEAKER_00: So that's one of the most exciting things about your clients.
• 56:56
  SPEAKER_00: The other thing is that they are expecting it to be fun.
• 57:01
  SPEAKER_00: We keep saying fun, and that is one of your, that's one of your strengths, Elaine, is that you do make things fun and playful and entertaining.
• 57:07
  SPEAKER_00: You give all these really fun, uh, fun, fun, fun, I guess.
• 57:10
  SPEAKER_00: Ha ha ha.
• 57:10
  SPEAKER_00: But all these delightful, I'll use that word, gifts to your community.
• 57:14
  SPEAKER_00: You sometimes surprise them with things.
• 57:15
  SPEAKER_00: I've seen some of the things you give away at your events, and I'm always just like, that is not a typical business gift at all at these types of things.
• 57:22
  SPEAKER_00: I'm thinking in particular of the the time you gave away the lipstick to everyone.
• 57:27
  SPEAKER_01: Um I give vibrators away to my clients.
• 57:31
  SPEAKER_01: And my clients aren't mothers like Catherine, where a child will probably be curious.
• 57:37
  SPEAKER_01: So how I kind of hide it is the vibrator is actually a lipstick or it looks like a lipstick, but it's not.
• 57:43
  SPEAKER_01: So lips on the lips, get it.
• 57:45
  SPEAKER_01: Yeah, I'm pretty fun.
• 57:46
  SPEAKER_01: Thank you for sharing that with folks.
• 57:48
  SPEAKER_01: Very fun.
• 57:49
  SPEAKER_01: Yeah.
• 57:49
  SPEAKER_01: If you want to work with Elaine, she gives you a vibrator.
• 57:52
  SPEAKER_01: I am not a sex coach.
• 57:54
  SPEAKER_01: There are other people for that.
• 57:57
  SPEAKER_01: I was I was gonna be more coy than that, but hey, yeah, okay.
• 58:01
  SPEAKER_00: Again, Elaine is honest and frank, y'all.
• 58:03
  SPEAKER_00: Like you will never not get the real answer from her.
• 58:05
  SPEAKER_00: So that is the best thing about your community is that people are willing to do the work, take themselves seriously, they're ready to level up in their life and their business, but they also expect it to be really enjoyable.
• 58:16
  SPEAKER_00: They're not super serious about the whole thing all the time.
• 58:19
  SPEAKER_00: And that's that's that's great.
• 58:21
  SPEAKER_01: Well, what both of both of us have in common is your business needs to be around your life.
• 58:27
  SPEAKER_01: Like, what is the life you want to create?
• 58:29
  SPEAKER_01: Not the other way around.
• 58:32
  SPEAKER_01: So Catherine, thank you so much for your time, especially during tax season.
• 58:39
  SPEAKER_00: Thank you, Elaine.
• 58:40
  SPEAKER_00: No, I'm in the thick of it.
• 58:41
  SPEAKER_00: I love what I do, and I'm really happy to share.
• 58:44
  SPEAKER_00: So thank you guys.
• 58:46
  SPEAKER_01: Thank you.
• 58:48
  SPEAKER_01: Legacymaker.
• 58:50
  SPEAKER_01: How do you feel after listening to this episode?
• 58:53
  SPEAKER_01: And if you're like, Elaine, there's so much more you need to do with my relationship with money.
• 58:58
  SPEAKER_01: I just want you to see even my own example.
• 59:01
  SPEAKER_01: I've come a long way in my relationship with money.
• 59:04
  SPEAKER_01: I'm still working on it.
• 59:06
  SPEAKER_01: And just like what me and Katherine talked about, your business should revolve around your life, the life you want.
• 59:15
  SPEAKER_01: Especially since I'm recording this outro, it is summertime and I don't know about you.
• 59:21
  SPEAKER_01: I just don't want to be in front of Zoom.
• 59:23
  SPEAKER_01: I want to be present with loved ones, watch all the Marvel movies or whatever's out on Netflix.
• 59:29
  SPEAKER_01: No, that's true, abundance, not necessarily watching, but just be completely present.
• 59:35
  SPEAKER_01: So if you're an entrepreneur who is already making consistent income and you want to learn how to scale, and what I mean by scale is having your life back, having a sustainable and equitable life and business.
• 59:49
  SPEAKER_01: I actually want to invite you here in the LA area where I'm doing a one-day sustainable summer retreat on Sunday, July 17th, limited to eight to 10, folks, helping you create a 90-day plan.
• 1:00:03
  SPEAKER_01: So if you're interested and want to register or want to schedule a call to see if it's a good fit, go to elanelew.com forward slash retreat.
• 1:00:13
  SPEAKER_01: And if you're like Elaine, I can't make it, because you know you're probably having summer plans, going out, having a vacation, but you are interested in working with me and you want to see if it's a good fit, then schedule a complimentary 30-minute call where you're going to get three action items towards your goals.
• 1:00:31
  SPEAKER_01: And if we're a great fit, great.
• 1:00:32
  SPEAKER_01: We could talk about how it looks like to work together.
• 1:00:34
  SPEAKER_01: And if we're not a great fit, great.
• 1:00:36
  SPEAKER_01: I'll refer you to other people and resources.
• 1:00:38
  SPEAKER_01: So it's a win-win situation for you.
• 1:00:40
  SPEAKER_01: So go to elanelew.com forward slash call to schedule a complimentary 30-minute call.
• 1:00:49
  SPEAKER_01: Legacy maker, if you love this call your dreams episode, we would love it if you can leave a rating and review on Apple.
• 1:00:58
  SPEAKER_01: So more women of color and allies can benefit too.
• 1:01:04
  SPEAKER_01: And if you have one or two friends that would get so much from this particular episode, please share.
• 1:01:11
  SPEAKER_01: The intention behind the Color Your Dreams podcast was to contribute and give back to our people.
• 1:01:18
  SPEAKER_01: All right.