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Why Discount Codes Are Killing Your Brand
Lucas and Luna unpack the surprising truth behind discounting in 2026. They examine how brands like Patagonia, Trader Joe's, and Everlane have profitably avoided the promo-code trap while building long-term customer loyalty. Using research from the Journal of Marketing and real-world examples, Lucas explains why every 10% off coupon trains customers to wait for the next deal, eroding brand equity. Luna highlights a recent Stanford study showing that heavy discounters see 40% lower repeat purchase rates. Together, they explore alternative strategies: value-based pricing, limited-edition…
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