Seeing Opportunity Before Everyone Else with Garrett Sutton

What's Next! with Tiffani Bova · Jul 30, 2026 · 25m

Welcome to the What's Next! Podcast with Tiffani Bova.

My guest this week is Garrett Sutton who is an entrepreneur and author. He is the co-author of Sports Heaven, The Birth of ESPN. While ESPN is now one of the most influential media brands in the world, its beginning was anything but certain. It had an idea that many people doubted a business model that had never been proven and a future that very few people could actually see. What makes this story so relevant today isn't sports. It's what it teaches us about entrepreneurship, innovation, conviction, and recognizing opportunities before…