Barbie's Plastic World
Margot Robbie brought Barbie to life with the 2023 Barbie movie. It was successfully “femvertised” to women and girls across generations. And not only did they go see the movie, but they made sure that they were seen being a part of Barbie’s world. They bought a lot of pink, fast fashion pieces to wear to the theatre and film content with and then, they threw it away. But the problem is that a lot of that fast fashion is plastic. Alexandra Villela says that plastic is forever and the landfill tells the story of that Barbie summer. Plus: Advertising firms are starting to use generative AI to…
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