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Nicotine Pouches: Tobacco’s Next Big Bet | Spokane News
Nicotine pouches are exploding as big tobacco’s next big bet—fast-growing, highly profitable, and lightly regulated. Giants like Philip Morris and British American Tobacco are flooding markets in the U.S. and Scandinavia with brands like Zyn and Velo, reporting massive sales spikes, especially in emerging regions. These smoke-free, lip-placed alternatives generate eight times the profit per unit compared to cigarettes and can be used where vapes or cigarettes are banned. But global adoption faces a hurdle: most consumers aren’t used to oral nicotine. Aggressive marketing is helping, but…
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