Latest / North American Ag Spotlight: Agriculture & Farming News and Views

SPECIAL: Things Growers Want to Know Before Deciding to Purchase an AgTech Automation Solution
🌟 This week we recap the insightful panel discussion on agricultural technology: "Things Growers Want to Know Before Deciding to Purchase an AgTech Automation Solution" at the FIRA USA Conference in September 2023.
After evaluating multiple solutions, the grower is ready to move towards a purchase decision. What happens now? Usually there's a field trial where baseline is captured and change measured to confirm it delivers as expected. The details of the purchase are worked through - will it be a direct sale or a channel sale through a partner, and will it be an equipment purchase, a lease…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.