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How Patagonia Proved Purpose-Driven Business Works
In this episode of Startup Stories, Lucas and Luna explore how Patagonia built a billion-dollar outdoor apparel company by putting environmental mission ahead of profit. They break down Yvon Chouinard's unconventional decisions, including giving away the company to a climate trust in 2022, and examine whether the model can scale beyond niche brands. Lucas shares specific numbers: Patagonia's estimated $1.5 billion in annual revenue, its 1% for the Planet commitment that has donated over $140 million, and the 2011 Black Friday ad that told customers not to buy a jacket. Luna…
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