The Man Who Made Bottled Water Free | Ep 532
Good now revolutionaries— Josh Cliffords joins the show. He's the founder of Free Water — the world's first negatively-priced beverage company. Advertisers pay for the can; the water inside is free, and every bottle donates a minimum of 10¢ to fight the global water crisis. His viral TikTok exchange with a skeptical bystander pulled 300M+ impressions in 10 hours. The book is called How to Make a Free Product Company. A second edition and an engineering follow-up land in the next 1–2 months — both digital versions free on freewater.io.
The economics: ~60¢ to manufacture, 10¢ minimum to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.