Alex Osterwalder — Value Proposition Design in the Age of AI (Part 2)
"You're gonna run up a hundred wrong hills, and you're still not gonna get a good understanding of the map."
Alexander Osterwalder, co-author of Value Proposition Design and founder of Strategyzer, returns for Part 2 of our series. Last week: which projects to retire. This week: value proposition design in the age of AI — why generative AI can formulate a brilliant value proposition, but only if you've done the homework it cannot do for you.
In this conversation, Alex reveals:
Why building fast with AI without validated customer jobs, pains and gains is "running up a hundred wrong hills"
The…
The skinny
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