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New Zealand’s F Meth Campaign Explained | Auckland News
New Zealand’s launching a bold, new meth campaign with the catchy slogan “F Meth” — designed to resonate with those on the fence, after shocking wastewater data revealed two million weekly meth hits and a $40 million weekly social cost. With $1.6 million from the Proceeds of Crime Fund, the six-month push targets 2.5 million adults, ditching the flop of Phase One (which barely held viewers’ attention) for relatable, human stories like that of recovering addicts Tee and Flo — exposing how meth destroys trust and relationships. It’s part of a wider, multi-agency strategy combining surveillance…
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