Latest / Amplify Your Marketing Message with Christine Campbell Rapin
120 - Stand Out and Become the Clear Right Choice for Your Prospects to Hire
Listen to this episode to discover:
Why you should do target customer selection backwards.
How to go beyond value creation to move clients to a "YES" more quickly.
Ways to ensure your marketing is consistent, memorable and effective.
Today's Guest: Peter Sandeen
Peter Sandeen is often called the “marketers’ marketer” as more than half of his clients are marketing companies. They come to him because it’s difficult to see your own marketing clearly — especially, what makes you stand out from the competition and what impacts your marketing results the most. He’s known for a nearly perfect track…
The skinny
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