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How Focusing on a Tiny Niche Unlocked Massive Growth

Yosi Dediashvili-Drossos, Co-Founder and CTO of City Hive, joins Amir to unpack how a hyper-focused approach helped transform a niche idea into the dominant e-commerce platform for the liquor industry. From bootstrapping into a complex, highly regulated space to giving small brands a voice, Yosi shares how City Hive built the connective tissue across the entire alcohol supply chain—bridging brands, distributors, and local retailers through data, trust, and mission-driven execution.

Key Takeaways

• Why narrowing your focus often creates more growth than going broad

• How City Hive turned…

The skinny

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