Latest / The Ivy Group Podcast
How Buyer Motivation Can Increase the Selling Price of a Silicon Valley Commercial Property | Tim Vi Tran_Season 1, Episode 42
Many commercial property owners focus on pricing, but experienced investors know that buyer motivation often has a greater impact on the final selling price than the initial asking price. In this case study, Tim Vi Tran, SIOR, CCIM, explains how The Ivy Group developed a marketing and negotiation strategy that increased buyer motivation, generated multiple offers, and led to a competitive "best and final" bidding process for a Silicon Valley commercial property being sold "as is."
In this episode, you'll learn:
• Why buyer motivation is one of the most important drivers of commercial property…
The skinny
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