Latest / Books4Guys / How To Grow On YouTube - Stanley Orchard

Transcript

How To Grow On YouTube - Stanley Orchard · Books4Guys

• 0:14
  SPEAKER_01: I lived in San Antonio for about a year.
• 0:17
  SPEAKER_01: Hey, nice.
• 0:18
  SPEAKER_01: Okay.
• 0:18
  SPEAKER_01: Yeah.
• 0:18
  SPEAKER_01: And I went back and forth, Houston, San Antonio, Austin.
• 0:22
  SPEAKER_01: I was kind of bouncing around.
• 0:23
  SPEAKER_01: Caterpillar.
• 0:24
  SPEAKER_01: I used to work for Holt, Caterpillared down there.
• 0:27
  SPEAKER_01: Yeah, yeah, okay.
• 0:27
  SPEAKER_01: Cool.
• 0:28
  SPEAKER_01: Yeah, yeah.
• 0:28
  SPEAKER_01: So, man, met a lot of people from the area.
• 0:31
  SPEAKER_01: It was it was a good time.
• 0:32
  SPEAKER_01: So I got to know the areas a little bit.
• 0:34
  SPEAKER_01: And so when I found your stuff, I was like, man, some of this stuff's familiar.
• 0:37
  SPEAKER_01: I know, I know where this stuff is.
• 0:39
  SPEAKER_01: Yeah, nice.
• 0:40
  SPEAKER_01: But no, Stanley, man, I'm glad to have you on today.
• 0:44
  SPEAKER_01: And again, appreciate the flexibility.
• 0:46
  SPEAKER_01: This is going to be a cool conversation because you're the first person I've had on here that's specifically YouTube focused as you've built out your channel over the last several years and uh to the point that you've written a book basically how to grow on YouTube.
• 1:01
  SPEAKER_01: And I know a lot of people that are trying to be creators or they're trying to they have an idea and they're trying to grow their channel.
• 1:09
  SPEAKER_01: I know a lot of what you've done can can add a lot of value with this conversation.
• 1:15
  SPEAKER_01: And so uh dude, thanks for thanks for taking the time.
• 1:19
  SPEAKER_00: Man, the pleasure is all mine.
• 1:20
  SPEAKER_00: Enjoyed hanging out with you, a little bit of conversation that we had prior to being able to jump on here and doing this.
• 1:26
  SPEAKER_00: Um I'm a fan of what you're doing, and I'm blessed and stoked to be on here with you, man, because uh I I uh enjoy and appreciate what you're doing here.
• 1:34
  SPEAKER_01: Yeah, no, well, thank you for the kind words.
• 1:36
  SPEAKER_01: And no, Stanley, jump right in, man.
• 1:38
  SPEAKER_01: I'd be curious to know.
• 1:40
  SPEAKER_01: Obviously, your channel's awesome.
• 1:41
  SPEAKER_01: It's all it's fishing, you're out on the water, you know.
• 1:44
  SPEAKER_01: It's like I'm sure there's a lot of women that watch too, but it's like a guy's channel of uh if you want to go watch some of this stuff that you put out there on your fishing journeys and and all of that.
• 1:55
  SPEAKER_01: But how did you, man, just go back in time because your videos, I mean, they go back years at this point.
• 2:01
  SPEAKER_01: Yeah.
• 2:01
  SPEAKER_01: And how did you really, I don't know, the idea spark because you you film all this from an old cell phone too.
• 2:08
  SPEAKER_01: So just the way you film and post, but just talk about how you how you stumbled into posting on YouTube and how that channel grew to where now you coach people on how to grow their own channels.
• 2:21
  SPEAKER_00: Man, I tell you what, it's and I know that this is just how life is.
• 2:25
  SPEAKER_00: It has been just the weirdest journey.
• 2:27
  SPEAKER_00: The entire thing started.
• 2:29
  SPEAKER_00: So, my family, what we do, this has been a tradition since forever.
• 2:32
  SPEAKER_00: Get together for the holidays, and we sit there and we, you know, we enjoy some scotch, we enjoy some cigars, we sit there and just have like little sit down.
• 2:40
  SPEAKER_00: We my my I grew up in a little log cabin out in the middle of nowhere.
• 2:44
  SPEAKER_00: Um, so I'd get with my dad, my brothers, it's all boys, and everybody's like, I'm the I'm the smallest, I'm the oldest of all the sons, and I'm the smallest.
• 2:52
  SPEAKER_00: So here I am, like I'm six, two, and everybody else is like six, four, six, six, and we all get out there around a little, little uh uh fire pit.
• 2:59
  SPEAKER_00: We drink our scotch and we sit there and we talk about what we want to do in life.
• 3:03
  SPEAKER_00: Like every year, we just sit there and and just you know, just brainstorm and we just think and we just talk about all these things.
• 3:10
  SPEAKER_00: And a couple of those 10 years ago now, we were all sitting around the fire for Easter, and we were sitting around the uh and and the kids were playing in the yard, and we're all sitting there and we're all talking about like, oh, what is the thing that we need to be doing in life?
• 3:21
  SPEAKER_00: Like with we were all in the oil field in some capacity, and we were all doing just insane like 120-hour weeks.
• 3:28
  SPEAKER_00: And so this was an Easter where we just, you know, we hadn't seen each other, we hadn't been able to hang out, and that's all we want to do is we just want to hang out.
• 3:35
  SPEAKER_00: We, you know, we want to go cut down trees and chop firewood, and we want, you know, go fishing, go hunting, and that's just garden, and that's all we want in life.
• 3:43
  SPEAKER_00: And we're sitting there talking about it, and we had some, my brother and I had some experience doing some filming and stuff in the past.
• 3:50
  SPEAKER_00: We always had fun just making little videos, and I was a big I enjoyed surfing, so I enjoyed the surf flicks, and I was really inspired by that.
• 3:57
  SPEAKER_00: And I'm sitting there and I'm like, you know, we do a lot of fishing.
• 3:59
  SPEAKER_00: Why don't we do something fishing related for, you know, my dad's gonna retire in a few years.
• 4:05
  SPEAKER_00: Let's do some kind of family business that involves a fishing.
• 4:07
  SPEAKER_00: And my dad was like, no, I don't want to do that.
• 4:09
  SPEAKER_00: He said, I I really enjoy fishing.
• 4:11
  SPEAKER_00: I I I have a passion for it.
• 4:13
  SPEAKER_00: Like we love fishing.
• 4:14
  SPEAKER_00: Yeah, he's like the last thing I want to do is take that and turn it into something that I don't enjoy.
• 4:18
  SPEAKER_00: I don't want to be a charter person where I have to do what everybody else is doing.
• 4:22
  SPEAKER_00: You know, I have to, I am required to go fishing even on the worst days, even when there's no fish.
• 4:27
  SPEAKER_00: And I know this is not a day I'm not feeling it.
• 4:29
  SPEAKER_00: I don't want to do it, but I have to go and do it because somebody's paying me.
• 4:31
  SPEAKER_00: It's like I don't want to do that.
• 4:33
  SPEAKER_00: I was like, you know what?
• 4:34
  SPEAKER_00: Yeah, I wouldn't want to do that either.
• 4:35
  SPEAKER_00: I want to enjoy it.
• 4:36
  SPEAKER_00: That's kind of the point.
• 4:37
  SPEAKER_00: And I'm like, if we just did this on YouTube, then we we're not beholden to, you know, having people to pay us and stuff like that.
• 4:44
  SPEAKER_00: We go when we want to.
• 4:45
  SPEAKER_00: We film the experiences that we enjoy doing, and then we're bringing that to these people who don't have access to that, who are not able to.
• 4:53
  SPEAKER_00: And on top of that, you know, we're not gonna be around forever.
• 4:56
  SPEAKER_00: We get to film these experiences for future generations who, you know, the resources dwindling the way they are.
• 5:02
  SPEAKER_00: Grandkids, obviously, we're going to whiskey and cigar ourselves to death into an early grave.
• 5:07
  SPEAKER_00: So we want them to be able to experience and enjoy what you know what we were.
• 5:11
  SPEAKER_00: So we I just started filming.
• 5:13
  SPEAKER_00: Just started filming videos, and that was it.
• 5:15
  SPEAKER_00: Like, that's how the whole thing got started.
• 5:17
  SPEAKER_00: And that was that was 10 years ago, 600 videos ago now.
• 5:21
  SPEAKER_01: Yeah, dude.
• 5:22
  SPEAKER_01: No, that's awesome.
• 5:23
  SPEAKER_01: And yeah, I love I love the approach to it.
• 5:24
  SPEAKER_01: Like, hey, we don't have to make this work, let's just film the fun we're having.
• 5:28
  SPEAKER_01: Yeah, and like you said, not everybody gets to experience what you guys are doing.
• 5:32
  SPEAKER_01: I'm in I'm in Tennessee.
• 5:33
  SPEAKER_01: I'm not by the ocean.
• 5:34
  SPEAKER_01: No, I don't I don't get to go out in the ocean and fish, but seeing your videos, it inspires me to get there more often and and figure out a way to go do it.
• 5:41
  SPEAKER_00: But that was the smartest decision.
• 5:44
  SPEAKER_00: I get so many comments from people.
• 5:46
  SPEAKER_00: I I I originally started targeting, I knew a little bit, like I spent before I started doing YouTube, I spent two years literally, I wanted to do this.
• 5:55
  SPEAKER_00: I was absolutely committed, I was passionate, I was going to make this a thing.
• 5:59
  SPEAKER_00: I had a chip on my shoulder.
• 6:00
  SPEAKER_00: And so, in order to do it, I was doing, you know, heavy hours in the oil field.
• 6:04
  SPEAKER_00: And I I said that in order to make this happen, I have to find the time to do it.
• 6:08
  SPEAKER_00: So, no television, no video games, I didn't listen to the radio.
• 6:12
  SPEAKER_00: If I'm if I'm driving somewhere, I was putting on a tutorial on how to do a certain YouTube thing, learn and all things.
• 6:20
  SPEAKER_00: I did that for two years, zero downtime, zero hobbies, disciplines, all of that got replaced with just YouTube education.
• 6:27
  SPEAKER_00: And and and that's so when I got into it, I was like, okay, I'm going to target.
• 6:32
  SPEAKER_00: I knew SEO and I knew how to do the psychology of the viewer, and I knew how the algorithm worked and all this stuff too, enough so that I was like, okay, I'm ready to do this.
• 6:40
  SPEAKER_00: I'm gonna hit the ground running.
• 6:41
  SPEAKER_00: I am going to target people who are visiting Padre Island, the tourists and the people.
• 6:45
  SPEAKER_00: And it was the greatest decision on in that whole thing because I get so much feedback from people who visited Padre Island one time in their life.
• 6:55
  SPEAKER_00: They were 10 years old and their family went on a vacation.
• 6:59
  SPEAKER_00: And, you know, they didn't want uh we do fishing videos, but they didn't want those videos that everybody does where it's just you slap the GoPro on your chest and you just film some fishing.
• 7:08
  SPEAKER_00: We tried to show you, you know, I tried to collect a bunch of b-roll of all of the experiences walking in the sand, the way the water washes up on the beach, the flora, the fauna, the the people, the roads, the memorable moments and things that you would experience while you're out there.
• 7:21
  SPEAKER_00: I tried to incorporate a lot more of that.
• 7:23
  SPEAKER_00: And I get so much, so many comments to this day from people who they're they're like, yes, like this is what I wanted.
• 7:29
  SPEAKER_00: I wanted, you know, I remember this trip I had with my with my parents when I was 10 years old, and now mom's dead, and and I don't have anything, you know, to remember them by.
• 7:36
  SPEAKER_00: I I had one the other day that was just the most glorious comment made the entire channel worthwhile.
• 7:41
  SPEAKER_00: I was on a fishing trip on a party boat, and one of the gentlemen, we there was a group of us that were all on there, and one of the gentlemen had passed away, and he was a friend of ours' brother.
• 7:52
  SPEAKER_00: And that was, I think that that was the second to last fishing trip that the brothers ever got to do with each other.
• 7:57
  SPEAKER_00: And uh a couple weeks ago I got a message from one of the guys that was on the boat from the brother, said, Man, I I've seen this video a hundred times, you know, we've watched it.
• 8:07
  SPEAKER_00: He's I don't have a whole lot of video.
• 8:08
  SPEAKER_00: Obviously, nobody's got a camera guy running around.
• 8:10
  SPEAKER_00: And this just got recommended to me again by YouTube because I watch it, you know, so often it's like that.
• 8:15
  SPEAKER_00: And he's like, you know, my brother passed away two years ago on this day, and YouTube recommended this video.
• 8:19
  SPEAKER_00: And he's like, This is pretty much the only video I have, and it's of like one of the greatest memories that we have.
• 8:24
  SPEAKER_00: He's like, Thank you.
• 8:25
  SPEAKER_00: Like, I really appreciate that, you know, you captured all that.
• 8:28
  SPEAKER_00: It's not just fishing with GoPro on the chest, I'm capturing everybody hanging out in the galley, and you know, we're we're we're hanging out, like trying to bait up our hooks and the conversations that are going on.
• 8:38
  SPEAKER_00: And that comment was like, That is it.
• 8:40
  SPEAKER_00: That's what this is all for.
• 8:42
  SPEAKER_00: Is I like I got that experience for that guy, and that made everything worthwhile.
• 8:46
  SPEAKER_00: Yeah, I love that man.
• 8:48
  SPEAKER_01: I can hear the passion behind and some of the stuff you're describing.
• 8:52
  SPEAKER_01: I'm I'm going through at that entry level point.
• 8:55
  SPEAKER_01: Like I'm watching videos on how to improve the channel.
• 8:57
  SPEAKER_01: I'm like, I'm doing nothing but books for guys.
• 9:00
  SPEAKER_01: Like, how can I make the website better?
• 9:02
  SPEAKER_01: How can I get more books to people?
• 9:04
  SPEAKER_01: How can I get more interest?
• 9:05
  SPEAKER_01: And so hearing you and your passion behind it, I'm like, okay, I think I'm on the right track here because I got the same sort of drive that Stanley does.
• 9:12
  SPEAKER_01: And look what Stanley's done, you know, building this thing out.
• 9:16
  SPEAKER_01: I'm curious to know, specifically, just YouTube talk for a second.
• 9:20
  SPEAKER_01: Absolutely.
• 9:20
  SPEAKER_01: Some of the changes you've experienced over the years now with the way the algorithm is, you know, now they have shorts.
• 9:28
  SPEAKER_01: There's so many different tools that are in there.
• 9:31
  SPEAKER_01: From when you started to today, what are some of the biggest, I don't know, personal challenges you've had to balance between this being a passion, but also making sure you are understanding the algorithm and you are your videos are getting out there for people to see.
• 9:50
  SPEAKER_01: Just what are some of the things you've learned and some of the things that again, the challenges where you're like, dang, man, YouTube keeps messing with me a little bit and I have to figure this out.
• 9:59
  SPEAKER_00: You know what?
• 10:00
  SPEAKER_00: I've never once felt like that.
• 10:02
  SPEAKER_00: YouTube, I think it's all about mindset.
• 10:05
  SPEAKER_00: YouTube is all about the viewer.
• 10:07
  SPEAKER_00: Like they don't they they are not here.
• 10:09
  SPEAKER_00: You know, they provide a bunch of tools and they give you all the information that they can, but they aren't here for the guys creating the videos.
• 10:17
  SPEAKER_00: While they give you everything that's necessary, that that's not they're they're here for that person who who right now who is watching this.
• 10:23
  SPEAKER_00: Like they're not worried about you and me sitting here recording this whole thing, this conversation.
• 10:28
  SPEAKER_00: Their concern is that person right there on the other side of the screen who's watching this right now.
• 10:33
  SPEAKER_00: There, there's what did they enjoy about this?
• 10:35
  SPEAKER_00: What did they click on it immediately?
• 10:37
  SPEAKER_00: Did they did they have to wait for it to start auto scroll playing in the in the thing?
• 10:41
  SPEAKER_00: Did they find it by search?
• 10:43
  SPEAKER_00: Did they find it because they were subscribed to the channel?
• 10:45
  SPEAKER_00: Did they come over here from a website or did they find this, you know, did they find you on YouTube?
• 10:51
  SPEAKER_00: That's what YouTube is concerned about.
• 10:53
  SPEAKER_00: So the changes that I've seen are are fairly minimal.
• 10:57
  SPEAKER_00: Now, there have been some changes that YouTube has made over the years that made a difference.
• 11:02
  SPEAKER_00: Like the phishing thing, if we'd have started that five years earlier, we we we'd be a hundred thousand subscriber channel.
• 11:07
  SPEAKER_00: Yeah, it got really crowded there in the 2016, 2017 kind of time.
• 11:12
  SPEAKER_00: We had a couple of videos that popped right off the bat.
• 11:15
  SPEAKER_00: I was right at the tail end of that whole era, and and then it took me two years to be able to get back to that point of creating a video that that had that kind of traction on it.
• 11:24
  SPEAKER_00: So there have been some changes, but the biggest changes were like shorts was huge when that happened.
• 11:30
  SPEAKER_00: And but that doesn't that doesn't affect us, it affects the way viewers watch the platform, you know.
• 11:36
  SPEAKER_00: And again, coming back to like how YouTube that they're not worried about you and me making videos, they trust us to make the videos that we want to make, and they trust us to put them out there and everything.
• 11:46
  SPEAKER_00: They are are focused on that viewer.
• 11:48
  SPEAKER_00: That guy's scrolling through the feed, and he's like, as he's sitting there scrolling, YouTube's like, well, what about this?
• 11:52
  SPEAKER_00: Well, what about this?
• 11:52
  SPEAKER_00: How about this one?
• 11:53
  SPEAKER_00: You like one of this guy's videos one time.
• 11:55
  SPEAKER_00: You watched a video about this thing one time, he makes a video about that.
• 11:58
  SPEAKER_00: They're spastically trying to do that, and they're doing that with your videos.
• 12:02
  SPEAKER_00: So, like shorts has been a wonderful addition to the platform.
• 12:06
  SPEAKER_00: It's as somebody who's not a shorts creator, I have a difficult time with it.
• 12:10
  SPEAKER_00: Thankfully, there's a lot of tools out there that kind of help and I have fun with it, but those are different viewers.
• 12:16
  SPEAKER_00: Like, like that's not me.
• 12:17
  SPEAKER_00: I'm not sitting there scrolling through shorts, I'm not a TikTok guy.
• 12:20
  SPEAKER_00: When I put out a shorts video, I'm getting in front of people who would not find me otherwise.
• 12:25
  SPEAKER_00: They're not, you know, I'm putting out a 20 or a 30-minute video, they're not gonna find me scrolling through the shorts feed.
• 12:30
  SPEAKER_00: But if I'm putting shorts videos out there, now I'm getting front in front of people who weren't gonna find me in the first place.
• 12:36
  SPEAKER_00: So that's a nice little addition.
• 12:38
  SPEAKER_00: But what it does is now that there is that as a that's something that's available on the platform, then those videos that we used to have before shorts, where it was like, I'm gonna take two minutes and I'm gonna show you how to do a thing.
• 12:49
  SPEAKER_00: That that video is for a while there, it was less valuable because you have the short solution.
• 12:55
  SPEAKER_00: You can just scroll through the shorts instead of finding a regular video that's only two minutes long.
• 12:59
  SPEAKER_00: And I actually think that's kind of coming back.
• 13:01
  SPEAKER_00: I think that there is going to be a returning value in people making two-minute videos.
• 13:05
  SPEAKER_00: Yeah, we're just not there yet because of the value of shorts.
• 13:08
  SPEAKER_01: And you've seen, I've even seen recently that YouTube's increased the length that your shorts can be now to be categorized as shorts.
• 13:16
  SPEAKER_01: So you're exactly right.
• 13:17
  SPEAKER_01: I think they've caught on to that too.
• 13:18
  SPEAKER_01: But it's like and I figured you were gonna go this route, and I'm glad you explained it the way you did.
• 13:23
  SPEAKER_01: But essentially, if you want people to watch your videos, it's on you to put out content that actually wants to be watched.
• 13:30
  SPEAKER_01: It's not YouTube's job to promote you or push you, it's the viewers will push your video the way it needs to be pushed.
• 13:39
  SPEAKER_01: Which leads me to one question for you, because you you obviously work with people now and you help guide people on how to grow a channel.
• 13:46
  SPEAKER_01: What's the difficulty or and maybe you haven't experienced this, but I'm curious, has anyone reached out to you for help?
• 13:52
  SPEAKER_01: And in your mind, you're thinking, this just isn't good content, you know.
• 13:56
  SPEAKER_01: Like how how do you have that conversation where you say, hey, I get you want this to grow, but to grow, you got to do something different because this is just not, I can't help you grow this.
• 14:07
  SPEAKER_00: I tell you what, I'm gonna take that conversation up a notch.
• 14:10
  SPEAKER_00: I had a one-on-one, and it was the one of the most difficult hours of my life.
• 14:16
  SPEAKER_00: It was a one-on-one conversation with a channel.
• 14:18
  SPEAKER_00: I'm not gonna, I'm not gonna name, I'm not even going to get it close to like naming who this is, but it was a 10 million subscriber channel.
• 14:26
  SPEAKER_00: I had a one-on-one sit-down with this guy or girl, and the whole conversation it was so hilarious because I I didn't know who he was.
• 14:34
  SPEAKER_00: And we pull up his channel and I start recognizing the videos.
• 14:37
  SPEAKER_00: Like I've seen them in my feed.
• 14:39
  SPEAKER_00: And I and and I had a negative opinion of this channel before, but I went into the conversation.
• 14:45
  SPEAKER_00: I'm like, you know what?
• 14:45
  SPEAKER_00: We're gonna, we're gonna do this.
• 14:47
  SPEAKER_00: I I understand what you're doing, I understand why you're doing it.
• 14:49
  SPEAKER_00: And he's not a it's not a bad person, it's not terrible stuff, but it's click baity as hell.
• 14:54
  SPEAKER_00: There's obviously a reason, you know, like like just it was it's very obvious why they are at the level that they are at.
• 15:02
  SPEAKER_00: And it's very obvious why I am now having this conversation with this guy.
• 15:06
  SPEAKER_00: And we had a sit-down, one-hour conversation one-on-one, and I was very delicate.
• 15:10
  SPEAKER_00: Like, man, this is what you're doing, right?
• 15:13
  SPEAKER_00: But this is what the viewers see.
• 15:15
  SPEAKER_00: And and in my mind, I'm sitting there going like this is what I'm thinking every time I see one of your thumbnails, you know, pop up in my feed.
• 15:22
  SPEAKER_00: This is what's going through my head.
• 15:23
  SPEAKER_00: But then I've got to like, I've got to filter it out.
• 15:25
  SPEAKER_00: And I'm like, so what viewers may garner from this when they see this thing that you're doing, you may want to improve on that.
• 15:33
  SPEAKER_00: And man, we went through an entire one-hour conversation, and he kind of bought into some of the things that I said, but on the other side of the coin, that there's always this mentality, and this conversation happens once a day where they get what you're saying and they understand, and maybe for other creators that's right, but but not for me.
• 15:54
  SPEAKER_00: This isn't information that caters to me in my channel because I'm different and my my audience is different, and they don't follow the same rules, and it's the algorithm that's really causing the issue.
• 16:05
  SPEAKER_00: So, how do they get around?
• 16:06
  SPEAKER_00: You know, like they've got this mental thing, and so he kind of went into that direction, and actually he was privy to he went after I was talking to him.
• 16:16
  SPEAKER_00: We were we were in like a conference hall, and he went and talked to Mr.
• 16:20
  SPEAKER_00: Beast afterwards, and Mr.
• 16:22
  SPEAKER_00: Beast had given him some very similar advice to what I was saying, and he was telling like Mr.
• 16:27
  SPEAKER_00: Beast afterwards, and Mr.
• 16:29
  SPEAKER_00: Beast was like so not into this conversation, but afterwards he was like he walked away from that conversation with Mr.
• 16:35
  SPEAKER_00: Beast, going like, Well, this is my channel's a little different, it's not exactly like he was doing the exact same thing for the guy, you know.
• 16:43
  SPEAKER_00: So at that point, I'm just kind of like laughing it off, like, okay, you know, that's just how this conversation goes.
• 16:48
  SPEAKER_00: Yeah, yeah.
• 16:48
  SPEAKER_01: No, that's funny.
• 16:49
  SPEAKER_01: And I figured that's kind of the case, you know.
• 16:51
  SPEAKER_01: And again, I think even just the word algorithm gets pushed out there so much.
• 16:56
  SPEAKER_01: So people just get caught up on like, how can I trick it?
• 17:00
  SPEAKER_01: What is it?
• 17:01
  SPEAKER_01: But really, it just boils down to, and I like how you you say, like, I don't care about it.
• 17:06
  SPEAKER_01: Like, I'm just gonna put my stuff out there.
• 17:08
  SPEAKER_01: I know, you know, if people want to watch it, they'll watch it.
• 17:10
  SPEAKER_01: I'll tweak some things to make it more entertaining or or how you like it, but you're not really focused on like how do we trick the algorithm so that we can get more views and make this a quick win.
• 17:22
  SPEAKER_01: It's more about being steady, putting out what you're trying to put out.
• 17:25
  SPEAKER_01: You can improve things here and there to make it a better video and all of that.
• 17:29
  SPEAKER_01: And I love uh Mr.
• 17:30
  SPEAKER_01: Beast too talking about that, just like how to improve every like one percent the next video maker.
• 17:36
  SPEAKER_01: This much.
• 17:37
  SPEAKER_00: I'm huge on the one at 1% every single every single day of your life.
• 17:41
  SPEAKER_00: Improve something by 1%.
• 17:43
  SPEAKER_00: Yeah, I love that.
• 17:44
  SPEAKER_01: And it and it just and over time it it gets better.
• 17:47
  SPEAKER_01: It's really cool to see even my channel, it's not very big yet, but I can tell like every time I put something out there, there's like one more, even just one more view.
• 17:55
  SPEAKER_01: I'm like, cool, that's a small win.
• 17:57
  SPEAKER_01: Like one more subscriber, cool, small win.
• 18:00
  SPEAKER_01: Like something's interesting here, but I think it's it's trying to get that mindset of, hey, this is gonna take time.
• 18:06
  SPEAKER_01: You know, it's not an overnight thing.
• 18:08
  SPEAKER_01: We see these YouTube channels where it's like, oh man, they're just like they're crushing it.
• 18:12
  SPEAKER_01: But he but even people forget about Mr.
• 18:14
  SPEAKER_01: Beast.
• 18:15
  SPEAKER_01: They're like, dude, that guy posted for years with no traction at all before he became Mr.
• 18:21
  SPEAKER_01: Beast.
• 18:22
  SPEAKER_01: But it's cool.
• 18:23
  SPEAKER_01: I hit a thousand subscribers faster than Mr.
• 18:25
  SPEAKER_01: Beast did.
• 18:26
  SPEAKER_01: That's yeah, and that's crazy.
• 18:28
  SPEAKER_01: And not against you.
• 18:30
  SPEAKER_01: I'm just saying, like, he that's his story of like, dude, Mr.
• 18:33
  SPEAKER_01: Beast didn't become Mr.
• 18:34
  SPEAKER_01: Beast overnight.
• 18:35
  SPEAKER_01: That guy put in so much time to get better with his YouTube channel, and and now obviously it's led to this amazing platform.
• 18:42
  SPEAKER_01: But what is your Stanley?
• 18:44
  SPEAKER_01: Just I it's so cool that you've built this out and you've been able to do some really cool things.
• 18:48
  SPEAKER_01: What's been your I got like a few questions around this.
• 18:51
  SPEAKER_01: Number one, like, what's been the best thing about your channel and what you've created?
• 18:57
  SPEAKER_01: Is it the flexibility to do different things in life with your family, to work with other like organically, how this thing has grown, what's just been the best part about it for you?
• 19:08
  SPEAKER_00: It it gets me out the door.
• 19:11
  SPEAKER_00: Like I have this commitment where I have to go to the beach, or I have to go to Mexico, or I have to, you know, my my my family, my dad or my uncle or somebody is gonna be going fishing, and they call me up and say, hey, you know, we're going fishing.
• 19:30
  SPEAKER_00: I'm like, well, I I have to go.
• 19:31
  SPEAKER_00: I can't say no to that.
• 19:32
  SPEAKER_00: I can't be the guy who's turning down these opportunities.
• 19:35
  SPEAKER_00: And probably I I would guess over half of the fishing trips that we've done, I probably would have turned down because I'm tired from work, or I have, you know, I have this project that I have to do at the house.
• 19:47
  SPEAKER_00: Now I've got this pile of projects that I need to finish around here.
• 19:50
  SPEAKER_00: But and I'll I'll get to them.
• 19:52
  SPEAKER_00: They'll be fine, like it'll be all right.
• 19:54
  SPEAKER_00: But I've had so many of these experiences because I'm like YouTube is forcing me to get out the door and go and do it.
• 20:01
  SPEAKER_00: That has been the best part of just all of it is just you know the camera forcing me to go and do something.
• 20:08
  SPEAKER_00: Yeah.
• 20:08
  SPEAKER_00: Well, and it's probably never a bad ones.
• 20:13
  SPEAKER_00: We get some days absolutely where I'm like, what am I doing with my life?
• 20:17
  SPEAKER_00: Yeah.
• 20:17
  SPEAKER_00: Why, why am I doing this?
• 20:19
  SPEAKER_00: Why did I have to choose YouTube?
• 20:20
  SPEAKER_00: I should have picked up knitting.
• 20:22
  SPEAKER_01: But I'm sure going fishing with your dad and your friends and doing that, when when you're done, there's probably not a lot of regret that that comes from being pushed out the door to go do these experiences.
• 20:34
  SPEAKER_01: There's a lot of worse things to be forced to go do, and you're creating all these memories, and it's just kind of the way you you have to think about it.
• 20:42
  SPEAKER_01: But it's really cool that you chose something that you get forced to go do something that you love most of the time.
• 20:48
  SPEAKER_01: Yep.
• 20:48
  SPEAKER_01: Which I think everyone's trying to figure that out.
• 20:51
  SPEAKER_01: How can I, how can I do more of what I love to do?
• 20:53
  SPEAKER_01: And it's really cool that you've created this path for yourself to be able to do that.
• 20:57
  SPEAKER_01: Now that you've gotten, you know, your channel's successful, you're still chipping away at it.
• 21:03
  SPEAKER_01: What's what's your goal from here?
• 21:06
  SPEAKER_01: What's your YouTube goal over the next five years?
• 21:10
  SPEAKER_01: I mean, are you to a point to where this is all you do?
• 21:13
  SPEAKER_01: Are you trying to get to a point where where that is your full-time income job?
• 21:16
  SPEAKER_01: Like, because I know it it's hard to do.
• 21:18
  SPEAKER_01: You've got to produce content to get, you know, and I kind of know the numbers of of money and how channels work, but what's your personal goal over these next few years now?
• 21:27
  SPEAKER_00: I'm doing some work with some companies that they allow me to do this, or I I should be in a position to where I can do this full-time.
• 21:36
  SPEAKER_00: And I have been doing it full-time for six years because of I was doing some work with another company and I got laid off from that.
• 21:44
  SPEAKER_00: And it kind of put me in a spot where financially I'm not really able to be where I need to be at.
• 21:50
  SPEAKER_00: So I am I am looking for, I'm actually like in the process of looking for jobs and stuff right now.
• 21:54
  SPEAKER_00: And it didn't have to be anything long term, but I do if I'm gonna do something, I would kind of prefer to do long term.
• 22:00
  SPEAKER_00: And one, I am working, uh working with a couple of other companies right now, doing some some contract work for them that may pan out into being a long-term solution.
• 22:09
  SPEAKER_00: I really hope it is, honestly, because they're a good company.
• 22:12
  SPEAKER_00: And I am totally comfortable with that being the thing.
• 22:15
  SPEAKER_00: Like I don't have to be making videos as the thing that that supports the family.
• 22:20
  SPEAKER_00: I want to be able, I've got to be able to enjoy it.
• 22:22
  SPEAKER_00: Yeah.
• 22:23
  SPEAKER_00: If I'm not enjoying it, there's no point.
• 22:25
  SPEAKER_00: So I'm real careful with myself about that.
• 22:28
  SPEAKER_00: Where if I don't, if I'm not feeling it, I'm not gonna force myself to go out.
• 22:31
  SPEAKER_00: I will force myself to go out and go do some fishing, but if there's something going on with, you know, family or something that's making it where this is just not going, I'm not going to be good on camera, then I'm not gonna do it.
• 22:42
  SPEAKER_00: That that working with that company, so like with YouTube, I'm bouncing all over the place.
• 22:47
  SPEAKER_00: Sorry.
• 22:47
  SPEAKER_00: No, no, you're good.
• 22:49
  SPEAKER_00: Often when you're doing YouTube, you are your income is gonna come from like several different sources.
• 22:55
  SPEAKER_00: And if you were doing YouTube right, you're probably going to have about seven different income sources.
• 23:00
  SPEAKER_00: And not one of them is going to support you.
• 23:02
  SPEAKER_00: You kind of have to have all of them.
• 23:04
  SPEAKER_00: So my contract work with that company is one of the main, you know, the primary revenue sources that allows everything else to come in.
• 23:11
  SPEAKER_00: And I'm hoping that I get to, I'm hoping I get to spend until yeah, I hope I get to retire from that company and then continue what I'm doing with the with my work on YouTube at the same time.
• 23:22
  SPEAKER_00: Yeah, if that's how that works.
• 23:23
  SPEAKER_01: No, I love that.
• 23:24
  SPEAKER_01: And I love your approach to that.
• 23:25
  SPEAKER_01: Because I could see where it could quickly become very stressful if all you're doing is trying to make content to stay ahead of the game, especially again with family, and that's a lot of responsibility and things can change.
• 23:39
  SPEAKER_01: And you don't want to be pot with just that.
• 23:42
  SPEAKER_01: So I like it.
• 23:43
  SPEAKER_00: And if you're making money with it doing content, right now I get to go to the beach, I get to film my trip, and then I'm I'm good.
• 23:50
  SPEAKER_00: I edit that and we're good to go.
• 23:51
  SPEAKER_00: Yeah.
• 23:52
  SPEAKER_00: When you start kind of moving up a little bit, you get into these positions.
• 23:55
  SPEAKER_00: I've seen this a thousand like a ton of times where you know somebody comes along and they're like, hey, we want you to to sponsor our product.
• 24:02
  SPEAKER_00: We've got this product thing, and we want to pay you to to implement us into the video.
• 24:06
  SPEAKER_00: Like, yeah, shoot, yeah, I'll do that.
• 24:08
  SPEAKER_00: You're gonna pay me and I get a toy to play with and all this stuff.
• 24:11
  SPEAKER_00: And then, yeah, yeah, it's all good to go.
• 24:13
  SPEAKER_00: And you accept it and they send you the thing.
• 24:15
  SPEAKER_00: And then they it's the reality kind of sets in where you're like, I am under the gun.
• 24:20
  SPEAKER_00: I I have to film.
• 24:21
  SPEAKER_00: The weather sucks.
• 24:22
  SPEAKER_00: This is not the day that I want to be fishing.
• 24:25
  SPEAKER_00: It's gonna be miserable out, it's cold and it's windy, and this thing is not going to work well.
• 24:31
  SPEAKER_00: I have to go film the thing rather than the fishing and miserable.
• 24:35
  SPEAKER_00: It snowballs, and and and and now all of a sudden you're filming, you're under the gun to film and get something done, and it has to look good.
• 24:42
  SPEAKER_00: And you're going to send this off to them, and they're gonna say, This is really good, but we need to need you to make some changes.
• 24:48
  SPEAKER_00: We need you to refilm this a little bit because you need to say these things.
• 24:51
  SPEAKER_00: You got this one line a little bit wrong.
• 24:53
  SPEAKER_00: Like that gets really stressful really fast.
• 24:56
  SPEAKER_01: Yeah.
• 24:57
  SPEAKER_01: No, I can imagine.
• 24:58
  SPEAKER_01: I can imagine.
• 24:59
  SPEAKER_01: Well, just a couple more questions for you, Stanley.
• 25:01
  SPEAKER_01: And you kind of you you brought this up, and I'm curious.
• 25:04
  SPEAKER_01: Can you break down what the different revenue streams are as a YouTube channel?
• 25:09
  SPEAKER_01: You're saying there could be six or seven lines of revenue that can come in.
• 25:13
  SPEAKER_01: And I'm sure one of them's obviously views.
• 25:16
  SPEAKER_01: YouTube compensates people based off views, I know sponsorships that you can include.
• 25:23
  SPEAKER_01: Obviously, that's another line.
• 25:24
  SPEAKER_01: What are some of but break down some of the ways that people can make money on YouTube?
• 25:28
  SPEAKER_00: So obviously the AdSense revenue, and that's the worst.
• 25:31
  SPEAKER_00: That's a lot of guys use that as just their that's their foundational reinvestment back into their channel.
• 25:37
  SPEAKER_00: That's I've seen a lot of guys who like that AdSense revenue is the money that they use as donations and philanthropy or whatever.
• 25:43
  SPEAKER_00: Because it is the worst.
• 25:45
  SPEAKER_00: And depending on what you do, when you choose your topic and your niche that you get into, like if you choose gaming, cool, good for you.
• 25:52
  SPEAKER_00: Do what you enjoy and do the thing that you can be an authority in, but you are not going to make any money in gaming.
• 25:58
  SPEAKER_00: The people that that are advertising on in front of gaming content, they don't have a lot of disposable income.
• 26:04
  SPEAKER_00: So you're gonna be making like a 50 cents or a dollar for every thousand views.
• 26:09
  SPEAKER_00: I'm doing fishing and boating.
• 26:10
  SPEAKER_00: The people who are looking for that kind of stuff tend to have a larger disposable income.
• 26:15
  SPEAKER_00: So I'm getting 20 to 25 dollars for every thousand views.
• 26:19
  SPEAKER_00: Huge scale difference of money.
• 26:20
  SPEAKER_00: So your AdSense, you know, it's gonna be dependent, but it's really minimal when it's when compared to the other ones.
• 26:26
  SPEAKER_00: AdSense, your merchandise, and it's so stupid easy to have merchandise these days.
• 26:32
  SPEAKER_00: You can just go through spreadshop or spring.
• 26:35
  SPEAKER_00: Yeah, there's you don't even you don't have to worry about warehousing or customer service or anything.
• 26:39
  SPEAKER_00: You can just take your image, slap it on a product online, they will do fulfillment and take care of everything, and they'll just cut you a check.
• 26:46
  SPEAKER_00: And it's not going to be as much, but it's because you know you're paying for the the customer service and the warehousing of those products, the shipping and fulfillment.
• 26:53
  SPEAKER_00: But it could be done.
• 26:54
  SPEAKER_00: Get your merch out there.
• 26:55
  SPEAKER_00: Products and services is the big one.
• 26:58
  SPEAKER_00: If you were going to make money on YouTube, the majority, like 90% of the money that you should be making, should be from the thing that you offer.
• 27:07
  SPEAKER_00: You're an authority on the topic.
• 27:09
  SPEAKER_00: I I'm doing fishing.
• 27:10
  SPEAKER_00: So hypothetically, my my the majority of my income should come from me offering charter services or guide services.
• 27:19
  SPEAKER_00: Or I could offer, I don't do any of this, but I could offer where you know I go out on a guide trip with somebody and I'll film it for you.
• 27:27
  SPEAKER_00: And I will make sure that you get the visual image so that you will be able to remember this for the rest of your life.
• 27:31
  SPEAKER_00: That could be a service that I offer.
• 27:33
  SPEAKER_00: But that's where the majority of your income, because that's$2,500.
• 27:36
  unknown: Yeah.
• 27:37
  SPEAKER_00: That you could be charging for somebody you to go, let's go out on the boat, let's go on a fishing trip, it'll be$2,500.
• 27:42
  SPEAKER_00: I'm gonna give you like a video, you'll be able to remember for the rest of your life, we'll get you some good fish.
• 27:46
  SPEAKER_00: And that is gonna kick the heck out of any amount of AdSense revenue or if I sell a couple of t-shirts.
• 27:52
  SPEAKER_00: Yeah.
• 27:53
  SPEAKER_00: And affiliate marketing would be another one, of course, too.
• 27:55
  SPEAKER_00: If you have a product that you work with, sponsorships, yeah, that kind of falls in line with that.
• 28:00
  SPEAKER_00: Affiliate marketing is where if you use a certain select, this is the rod that I use, and this rod works really well for the fishing that I do.
• 28:07
  SPEAKER_00: If you want to get your hands on this rod, because you can see in this video just how well it's working for me, I've got a link in the description of the video down below.
• 28:14
  SPEAKER_00: I'll link over to that.
• 28:15
  SPEAKER_00: And anytime somebody buys from that link, I get a little bit of a kickback.
• 28:18
  SPEAKER_00: I get a commission on it.
• 28:19
  SPEAKER_00: Yeah.
• 28:20
  SPEAKER_01: Cool, cool.
• 28:20
  SPEAKER_01: Yeah, that's I just think it's good to break that down of all the different areas you can you can generate some sort of income from.
• 28:27
  SPEAKER_01: There's a lot of opportunity there if you go about the right way, grow the right way.
• 28:31
  SPEAKER_01: There's a lot of different routes you can get compensated for, which is which is a cool thing, you know, if you're doing things the right way.
• 28:38
  SPEAKER_01: And so Stanley, one last question for you.
• 28:42
  SPEAKER_01: And I want to end on your book, How to Grow on YouTube.
• 28:44
  SPEAKER_01: What and and we've got it on the Books for Guys website.
• 28:47
  SPEAKER_01: We'll add links to be able to follow your your YouTube channel and to go purchase the book for those that are interested.
• 28:53
  SPEAKER_01: Thank you for that.
• 28:54
  SPEAKER_01: I really appreciate it.
• 28:55
  SPEAKER_01: Yeah, yeah, man, absolutely.
• 28:57
  SPEAKER_01: For those who do read your book, what is one piece of advice if they take nothing else from it that you hope they either implement or you hope that's the nugget they get from it?
• 29:08
  SPEAKER_00: There is a ton of advice that you're gonna hear.
• 29:11
  SPEAKER_00: Some of that advice is going to work for others, less for you.
• 29:16
  SPEAKER_00: We had that conversation earlier.
• 29:17
  SPEAKER_00: Like, I know how that goes.
• 29:18
  SPEAKER_00: It's all good.
• 29:18
  SPEAKER_00: I get it.
• 29:19
  SPEAKER_00: At the end of the day, regardless of what anybody says about anything, you can take everything that I have to say and throw it right out the window.
• 29:26
  SPEAKER_00: Anything that anybody has to say, you can throw it right out the window.
• 29:29
  SPEAKER_00: If there is one thing that you need to do, you you need to take a deep breath and you need to be introspective and you need to focus whatever it is you are doing on that one person just on the other side of the screen.
• 29:44
  SPEAKER_00: You are not talking to a group of a hundred subscribers who are all piled up on the couch watching your stuff together.
• 29:51
  SPEAKER_00: You are not making content to fulfill the demands of an algorithm.
• 29:56
  SPEAKER_00: You are not, this is not a marketing ploy.
• 29:59
  SPEAKER_00: This is not salesman, you don't need to do any of that.
• 30:02
  SPEAKER_00: You don't need to do all the CTAs, you don't have to sit there and say, hey, make sure to like and subscribe and hit that notification bell and make sure that every Tuesday you have 12:30 to 130 off in the afternoon and check out my social medias.
• 30:15
  SPEAKER_00: You don't have to do any of that.
• 30:17
  SPEAKER_00: You simply make the thing that you make with the focus being that one person on the other side of the screen and what value you are going to provide for them.
• 30:26
  SPEAKER_00: Everything else, it is a distant second compared to that.
• 30:30
  SPEAKER_01: Love that, man.
• 30:30
  SPEAKER_01: Well, Stanley, we'll we'll end it there, man.
• 30:33
  SPEAKER_01: Thank you so much for coming on and talking about this.
• 30:36
  SPEAKER_01: Because again, a lot of people are they're watching videos, they're they're trying to make them.
• 30:41
  SPEAKER_01: A lot of people are most of us don't know what the heck we're doing.
• 30:44
  SPEAKER_01: And so having someone out there who's who's done it and is open to helping others, and then obviously you've got a book out there now that if nothing else, go go read Stanley's book and it'll give you some tips and insights on how you can get 1% better every day.
• 30:58
  SPEAKER_01: And so uh, man, keep keep putting the good content out there and we'll keep sharing it, man.
• 31:03
  SPEAKER_00: But thank you so much, Stanley.
• 31:05
  SPEAKER_00: Hey, pleasure is all mine.
• 31:06
  SPEAKER_00: I can't thank you enough for being here, and I'll give you a little tip and insight.
• 31:09
  SPEAKER_00: Like if anybody has any questions and you don't feel like spending a couple of bucks on the on the book, I I I get it.
• 31:16
  SPEAKER_00: Please consider it.
• 31:17
  SPEAKER_00: But if you don't want to do that, check out my YouTube channel at Stanley Orchard Studios.
• 31:22
  SPEAKER_00: Hit up Stanley Orchard.
• 31:23
  SPEAKER_00: My I LinkedIn is my other one, uh Stanley Orchard on LinkedIn.
• 31:28
  SPEAKER_00: And if you have any questions, I have answered every single comment on every single video that I have done on all of the channels that I work with for 10 years.
• 31:37
  SPEAKER_00: And I plan on continuing that trend.
• 31:39
  SPEAKER_00: So if you have any questions, feel free to hit me up.
• 31:41
  SPEAKER_00: I am more than happy to give you any insight as thoughts older to cry on.
• 31:45
  SPEAKER_00: You need it.
• 31:46
  SPEAKER_00: I I plan on being there for you.
• 31:48
  SPEAKER_00: Love it.
• 31:49
  SPEAKER_01: Yeah, we'll make sure all of those links are in the show notes for any of those wanting to follow, follow you.
• 31:54
  SPEAKER_01: And and yeah, if they need a good shoulder to cry on as they work through their own their own channel.
• 31:59
  SPEAKER_01: So thanks a lot, family.
• 32:00
  SPEAKER_01: I appreciate it, man.
• 32:02
  SPEAKER_01: Chorus.