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3. Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey from the National Corn Growers Association, Paul Gatza from the Brewers Association, and Kyle Brown
During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them.
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Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking…
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