Build Better Verticals

The Blueprint with Mike Prewett · May 5, 2026 · 9m

Mike leads a discussion on the importance of diversifying business verticals for real estate agents. They highlight the risks of over-reliance on a single source of business, such as a 'spear of influence', and suggest focusing on smaller, more manageable segments of the market. Examples include targeting specific apartment complexes or social groups, rather than broad categories like 'first time home buyers' or 'luxury'. Mike emphasizes the need for a diversified approach to ensure business stability and resilience, citing the 2021-2023 market conditions as an example of the risks of…