Wellness Shapes Culture, Equinox Bets on Growth, Adidas Challenges Nike
November 4, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
McKinsey finds the US wellness market is worth $700B, with two-thirds of consumers prioritizing wellness more than a year ago
Equinox invests $1B+ in growth under new CEO Brendan Whitworth, planning roughly 50 new locations alongside record membership
adidas posts a record third quarter and raises its outlook as it gains ground on Nike, which is still working through a turnaround
A quick programming note: the Fitt Insider team is heading to West Palm Beach for Health Innovation Lab and…
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